You probably already know the importance of success stories as social evidence of a brand. But did you know that the video case works as a great differential and can add more value to your business?
Showcasing a successful partnership between a business and a customer helps strengthen brand authority and increase public trust. And by turning this type of content into a video, you can further explore its full potential.
If you want to know what it is and how to create a successful video case for your brand, you are in the right place. Take a look at what you will learn in this article:
What is a video case?
In general, we can say that a video case is one that presents a success story. That is, a true story about the success of an alliance between a company and a client.
Where the entire trajectory of this consumer is presented, the problems he faced, the search for solutions, the moment he came into contact with the company and how the brand’s solutions solved the obstacles he faced.
This type of content is highly regarded in the corporate world. Have a great power of convictionas we are witnessing real customer testimonials about the brand’s products and services.
It is worth emphasizing that all video cases can only be produced with the consent of the satisfied customer.
The importance of producing success stories
When it comes to closing the purchase, consumers want to be sure that the company is capable of solving the problems they face.
After all, no one wants to be in for a surprise when using a newly purchased product or service, right?
And what is the best way to know if a deal is worth closing or not? That’s how it is! Checking the testimony and opinion of those who purchased the same product or service.
Success stories help build customer trust in the company, proving that the promises made by the brand are true.
And within a strategy of Well planned, success stories are capable of converting leads into sales much more easily.
At the end of the day, this content demonstrates all the promises made by your company during the .
Why bet on a successful video case?
There is no doubt that success stories are essential to build the . But why convert this type of content into video?
You should already know that videos are the preferred format for Internet users and, especially, for consumers. Accessing easy-to-consume, informative and educational content helps a lot when making a purchase decision.
You doubt it?
According to the survey , 70% of consumers in the B2B market watch videos before buying a new product or service.
In addition, the say they are more likely to complete a purchase after watching a video about a product.
But what explains all this power of videos? Notice:
1. Videos humanize the brand
What situation gives you more confidence? A testimonial in text format or a video where the client tells his own story?
Evidently, it is easier to create a relationship of trust and closeness when viewing audiovisual content with a “real” person. This is because this relationship becomes more tangible and makes it easier for the viewer to identify.
2. Videos are worth more than texts
Forrester Research conducted a study and concluded that one minute of video is equivalent to 1.8 million words. That’s a lot!
But, it makes sense. Videos involve the audience much more and are capable of transmitting information and concepts more quickly and easily than other formats.
3. Videos are educational
Another factor that explains the power of the video case is the ease with which audiovisual content can be consumed.
As we have explained in the previous topic, the amount of information contained in a minute of video is enormous. Even so, the public is able to understand all this data with ease.
After all, through videos, your brand can transmit complex concepts and data in a didactic way. And all this using audiovisual resources that facilitate the public’s understanding, such as
4. Videos are exciting
Because they include images, voice, scenes, and sounds, videos help stimulate feelings in a way that text and photos can’t.
Thus, a video case is capable of get closer to the public, generating more and favoring interaction of the audience with the content.
5. Videos are “forever”
Another advantage of collecting customer testimonials in a video is that this type of content is for life. In other words, do not lose relevance over time. It is what we call “evergreen”, or always green.
Since it addresses the brand and the solutions it offers, this type of content is unlikely to be dated. After all, there will always be people interested in learning about your products and services and how they can help them solve their problems.
Then, Even after months or years, your successful video case will continue to attract and generate leads..
5 tips to create a video case
To produce a video case, it is necessary to think outside the box and pay attention to the opportunities that can appear at any moment.
That’s why when collecting customer testimonials, show only the truth. That way, other consumers will have more confidence in the company and the products it offers.
To help you create a successful video case, we have separated 5 practical tips to guide your work. Notice:
1. Tell a complete (and true) story
So that your brand can produce a good video case, it is important complete. That is, the video must guide the public from the first contact with the client until after the sale.
In this part, you should indicate what difficulties the client had and what was done to help him solve those problems.
As a suggestion, answer the questions below:
- What was the problem or problems the customer faced?
- How did the client know your brand?
- Why was your brand chosen among several options?
- How was the purchase process?
- How has your product or service improved the customer’s life or work?
But beware, this story must be true. Otherwise, the objective of the video case, which is to present real cases, will not be achieved.
In addition to the risk of negatively affecting the image of the brand, if the public discovers that the case of success is not true.
2. Write a script
Before you start recording your successful video case, it is important to take into account everything that will be discussed in it.
In this sense prepare a with the most relevant information. This document will help you not to leave important details out of the video and will guide the work of and content editing.
And remember: the story must be interesting enough to hold the attention of the viewers.
3. Look for references
If you are not sure how and where to start recording the video case, look for references. There are countless successful case videos on the internet to inspire you.
Taking a video from a company the customer admires as an example makes it easier to produce a compelling story for viewers.
4. Choose the right person
Choose carefully who will be the person chosen to star in your video. This person needs to be uninhibited and give credibility to what is said. After all, it will be like a spokesperson for the company and will be seen by hundreds of people.
But remember: invite satisfied customers to participate! Their satisfaction is the best weapon you can use to boost your business. After all, nothing better than having a consumer praising your services, right?
5. Keep an eye on quality
A successful video case will be like a showcase for your products and services. Therefore, don’t skimp on quality when recording content.
look good and invests heavily in . After all, there’s no point in having a great story if it’s poorly executed.
3 examples of successful video cases
There are several examples of video success stories on the Internet to inspire you to record your content.
After all, nothing better than checking the strategies that are working with other companies, right?
Therefore, meet 3 brands that are betting on this video format:
1.
That’s right, we want to convey to the public the success stories of digital entrepreneurs who decided to explore new paths and created their own future.
For this, we broadcast successful case videos on our communication channels. Discover the Makers digital series on the YouTube channel:
2. Google
If even Google, one of the most successful companies in the world, makes case videos, you should too!
In this case, the success story is Coppel.com, a site that seeks to offer its customers products and services, with one of Google’s solutions, Adwords.
It all begins with Coppel.com’s goal of making its omnichannel platform known to more people so that they can visit the store whenever they need it.
Then, its founders decided to invest in all kinds of marketing campaigns. . After the ads, the site obtained excellent results, becoming, according to Google, the fourth most searched retailer in Mexico.
3. Rappi / AWS
Amazon Web Service (AWS) also presented success stories in applications.
One of the most relevant in the Latin American market is Rappi, which provided a video case that shows how the online delivery service present in several Latin American countries used the cloud computing solutions and tool automation necessary for its infrastructure. Look:
conclusion
Producing a successful video case is an increasingly necessary strategy. Especially in an increasingly competitive market.
And in order not to make mistakes when investing in this format, don’t forget to tell real stories and always be transparent with your audience.
Ready to create a video case for your company? With our tips, you have no excuse not to bet on this content.
But don’t stop there and start using more video strategies to promote products, services and thus attract and convert customers.
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