Are you interested in selling through social networks? Is Social Selling your thing? Well, this article is for you! These techniques are widely used today to boost the sale of an online product and you can’t help but know about them.
There has always been a lot of debate about whether they allow to sell or they are only a support channel. Many professionals affirm that it is possible, while others assure that they are not a direct conversion tool to sell products and services.
In one way or another, we believe that they have a positive impact on your business and that it will be very useful for you to learn how to sell through social networks.
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For this reason, we are going to show you in this post the keys to be successful doing Social Selling. Thus, you can be closer to achieving the results you want. Shall we start?
What is Social Selling?
Before knowing how to sell for it is important that you know the term Social Selling, which refers to the process that allows you to use these to find or interact with your potential customers and make a sale.
This is a more modern way of developing really positive relationships with your . In addition, it allows you and create more prosperous ties.
This change is due to the fact that networks such as Facebook, Twitter, Instagram, LinkedIn and others have now become a natural point of contact that customers use when they are ready to make a purchase.
Why sell through social networks?
You must probably be wondering why you should sell on social media. Well, right now we are going to give you the main reasons why you should start implementing this .
First of all, social networks help you collect valuable information and data about your customers, through interaction and social listening that constantly stores relevant data. that allows you smart business.
Second, it helps increase your brand recognition. Therefore, you should know that if you are present on social networks, your customers will be able to find you more easily and choose your products or services.
What does each social network offer you?
All platforms have specific characteristics that make them very effective alternatives for by social networks. Therefore, it is convenient that you know what each of them offers you so that you can take full advantage of them.
This social network is one of the most popular today because it has features that make it an excellent by social networks, among which the following can be mentioned:
- Effectiveness to share content, links, photos or videos.
- Almost unlimited possibility to upload photos.
- Simple interface, even for users with little experience in web browsing.
- Ease of registration.
- to communicate in real time.
- Integration of messages and emails.
- Recommendations of new connections (friends).
- successes that benefit businesses and brands.
- Space for developers to create embedded applications and earn money for it.
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Instagram is one of the favorite social networks of millions of people around the world. This is due to its large catalog and dynamism, in addition to the fact that it works perfectly to sell products or services through social networks.
Here are some of the features that make be one of the of the moment:
- Significant amount of filters and frames.
- possibility of .
- Option to post images with and make them more visible.
- Interaction in publications, with reactions and comments.
- It is one of the social networks with the most accounts in the world, which allows it to have a massive reach.
- Posting of any visual content, such as or videos.
- Easy access, since it can be entered from any type of mobile device and even from a computer.
- It is bidirectional, because it allows excellent interaction between customers and the brand.
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This is a very efficient option if you want to sell through social networks. So we present you the main resources of so you can better use it in your sales plan.
- Quick and personalized responses.
- Possibility of organizing your clients in labels to control each process in detail.
- Control over the number of messages received and read.
- Access to your business statistics to know if the communication is being effective.
- Sending direct links to your contacts to communicate with you through this app.
- Creation of catalogs with all your products or services.
This social network is a bit different from the previous ones because its objective is more specific: to connect professionals with businesses. has grown significantly in recent times, expanding to several countries around the world.
Here are some of its main features:
- Connect professionals globally.
- It offers professional content, news and knowledge.
- It allows its users to find employment and build their career.
- It makes it possible for recruiters to find and contact candidates.
- Individuals can upload their resume to showcase their professional experiences and skills.
- It is possible to share videos, photos or news.
- Shows information about who visits the user’s profile, such as the time of the visit, the place of work and the position of the person who carried it out.
- Track and display statistics on how many times a profile has appeared in other people’s searches.
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This platform allows its users to manage personal boards with themes, interests, image collections, hobbies, events, among others.
Some of the main features of are:
- Based on pinning images on the boards, including them in the different folders that the user can create.
- Its interface is 100% visual.
- There is no reciprocity when you follow other users as in other social networks.
- When an image is repinned many times, it will always have the reference to the original link or address.
- The philosophy of the application find instead of searching.
- Even if a user has no followers, their content can go viral if they catch people’s attention.
- It is the social network that produces the most referral traffic.
tik tok
is a very popular social network where users can create and edit short videos, 1 minute long, and share them on their profiles. These are its main characteristics:
- Focused on music videos. Its users have tools for and filters to create original content.
- It allows you to create personal and professional profiles, so it is used for both recreational and commercial and advertising purposes.
- It has an integrated platform to chat with other users.
- It offers interaction tools, allowing you to comment, share and react to the videos of other users.
- Artificial intelligence system that helps analyze the interests of each user.
- Allows you to open polls and votes.
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This social network has a very simple interface, and has very simple tools.
Some of the features of that allow you to sell through social networks are the following:
- Immediacy in its contents.
- Informative network.
- Direct and concise content.
- Access to publications from all over the world.
How to sell through social networks?
Many people ask themselves this question and the first thing you should know is that you have to adapt your that you want to use.
Next, we will give you some tips so that you can learn to sell through social networks and you can advance in your business.
1. Analyze the comments of your potential clients
See what kind of comments your potential customers make on the social networks of the main brands in your sector. This way, you will understand what their pains and needs are, and you will have more clarity about the type of content you will create to attract them to your business.
2. Research the profiles of your most qualified leads
Thoroughly study the most qualified profiles that generate the most interaction. In this way, you will have a clear idea of what type of buyers they are and if your product or service fits their needs.
3. Search for keywords on social networks
This is a very practical method to attract your potential clients. To do this, you should not focus on the linked to your product or service, but in those used by your habitually. Knowing what buyers are looking for, it will be easier to sell through social networks.
4. Encourage customer feedback
The vast majority of people read of customers when they go to buy a product or service for the first time. Therefore, you must take this into account to create a space where satisfied customers can share their positive experiences.
5. Create a call to action
You need to have one clear and concise. You should also make sure that the buying process is simple.
3 Proven Strategies for Selling on Social Media
It is important that you know that social networks have become basic for the growth of a business. For this reason, you must prepare and create strategies to enhance your brand.
1. Take advantage of viral videos to sell online
This process consists of getting as many shares, ratings and comments as possible on some content in a short period of time. This will help you increase the presence of your brand in digital media.
In addition, you will not have to invest a lot of money in it, but have a good creative capable of creating content that is striking and captivating enough.
2. Use the magic of images
Human beings process images much faster than texts, and for this reason, the latter tend to attract much more attention. So you must take it into account when selling through social networks.
3. Monetize your posts
You should always add a link with offers, special promotions or new releases. The goal is to motivate people and make them come to your to buy your product or service.
All set, start selling through social networks
Well, now you have everything you need to start selling on social networks. Always remember to generate relevant content, write attractive materials for your potential clients. This way you will be able to have more .
A key factor for social selling to work better is the number of times your content is shared. So you must know each one well to understand when, how and what you should publish.
We hope that these tips for selling through social networks will help you boost your business and connect more with your customers. .
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