There are several resources that can enrich your content and contribute so that the user experience on your page is the best. One of them is infographics, which in addition to containing important information for your audience, is useful for guiding reading in a more pleasant and intuitive way.
But, you may be wondering: what if I don’t know anything about design, could I create infographics for my texts? The answer is yes.
Although the easiest alternative is to hire a specialist, it is also possible to make an infographic without spending much (or anything) using tools available on the Internet.
Do you want to know how? Keep reading until the end!
What is an infographic?
According to the dictionary definition, infographics is an “explanation made through images (photographs, drawings, graphs, anagrams, etc.) that, in journalism, is used to synthesize a news story or summarize the information presented in a text. ”.
But, in practice, this resource has also been used outside the news segment, in order to educate the reader before presenting a product or service.
There are different applicable layouts, but they generally include graphics, images, icons, and short sections of text that are intended to convey an idea as clearly as possible.
Infographics should contribute to the reader’s overall understanding of the topic rather than simply being an “add-on” to existing content.
Contrary to what many people think, infographics do not necessarily need to contain numbers to be relevant. Any information that can be grouped together to make it easier to read and improve understanding of the topic for those who visit your pagecan be transformed into an infographic.
types of infographic
Just like any other medium, infographics have various formats for you to use depending on your needs. your needs and goals (attract leads or increase your sales) and the profile of your potential client.
1. Interactive
As its name indicates, Interactive infographics have elements that allow the reader to interact with the content, for example clickable titles, menus, timelines, etc. In addition to being more visually attractive, they help to understand the information, since the user decides how he reads.
2. Static
Static infographics are generally composed of images and short texts.
They are ideal for conveying simpler information, such as a numerical variation, but they can also be used to explain more complex concepts, such as the organizational chart of an organization, for example.
If you want to make your Instagram much more professional and attractive, these infographics are great allies. Give a touch of color to your content and you will see how the of your audience skyrockets.
3. Lively
Animated infographics are produced in the animated video format or GIF (Graphic Interchange Format), which are moving parts.
They are ideal for explaining more complex topics in a dynamic wayand due to the movement of the images, it is a process made up of two parts: the design (art) and the animation.
You can create a drawing and use the programming language to animate it, or film the process and with the technique known as stop-motion. Both cases require a little more technical knowledge, but they are an excellent alternative to make your content more attractive.
Why use infographics in your strategy?
For starters, because infographics make your content highly shareable, and this translates into and free advertising that can get your business off the ground, supporting your SEO efforts (and making Google understand that you deserve to rank high).
Plus, it’s a great way to draw attention to information that visitors might miss, improving engagement, reducing and increasing interactions with your audience.
In short, infographics make any content more interesting, making it a simple-to-use tool that is perfectly adaptable (and recommended) for any business model.
Notice:
- Infographics can increase access to your website;
- Visual content, that is, content that contains at least one image or video, is much more likely to be shared on social media (which reverts to the increase of traffic to your channels);
- Infographics facilitate the transmission of information, as they activate both sides of the brain, the right, responsible for visualizing and interpreting images, and the left, responsible for logical reasoning. Therefore, the chances of memorizing a content are greater if there is text combined with image;
What should you take into account before making an infographic?
1. Define your target audience
Who is the regular reader of your ? What are the needs of your audience? What kind of problem do they face on a day-to-day basis? What kind of information are they looking for when they come to your website?
Knowing the answer to these questions is essential to create assertive content that really adds value to whoever is reading you.
¿Why is it so important?
First, because of the user experience on your page, and second, pbecause quality content is more shareable.
If you still don’t know who is the bof your blog, use information from analytical tools and opinion polls to draw this profile. Also remember to consider the structure of your sales funnel, to create aligned content at each step: awareness, consideration, and conversion.
2. Set your goal
What is the goal of creating such material: are you trying to increase traffic to your blog, generate more increase your sales?
It may seem like a detail, but knowing the objective from the beginning is essential to select the information that the infographic needs to contain.
For example, an infographic whose objective is the sale must make clear the benefits of the product or social proof that attests to its quality.
On the other hand, if your goal is to attract more leads to work on them later, you can put the infographic as a hook and have your visitors download it in exchange for their email.
3. Research on the topic
No piece, whether graphic or text, can be developed without prior research.
Visit the websites on the subject What do you want to treat? Look for references online and offline and try to focus on user questions that have not yet been answered by your competitors.
an easy way to know if the content you are going to create is relevantis to do a Google search and, on the results page, check the terms that appear in the footer like Related searches. This means that there is already a demand for these items.
4. Select the information
In our text on , We commented that when there are too many elements attracting attention in a graphic piecethe user gets confused and cannot extract the information that can help him at that moment. Therefore, it is necessary to have focus and balance, so that the infographic is not “contaminated”.
If you are talking about decorating children’s rooms, for example, choose only one aspect to address in the infographic, such as the price of furniture. You can deal with the rest of the information in the text.
After you decide on the crop, select the data your infographic should contain. In the case of decorating a children’s room, you want to compare product prices, talk about best-selling furniture, show cheaper alternatives, etc.
5. Sketch the infographic
When you have the information ready, make an outline of your infographic.
Create a document in Google Docs, Word or PowerPoint with the entire structure of your infographic, title, themes, menus, text, location of images and .
7 free tools to create an infographic
If you don’t have any design knowledge, you should opt for tools with the option to click and drag elements, as this makes the infographic creation process more streamlined and intuitive.
Here are some of the most used applications to create infographics online and totally free.
1. Canvas
The infographic editor has an online library of templates for those who want to create an infographic from scratch.
From the moment you sign up, it is also possible to access hundreds of free elements to increase the design of your graphic piece. The website also contains various tools for image manipulation and editing, making the infographic creation process easier.
2. Pictochart
offers several free template options ready for creating infographics and allows you to change the background color, include or remove elements and manipulate images manually. The service also has a PRO option, which gives you access to more templates and tools to customize your infographic.
3. Easel.ly
has, in its free version, a good number of templates for fully customizable infographics The tool also has the option to click and drag, which gives more autonomy when creating your infographic.
4.Google Charts
It is a tool for developers and allows you to make tables, columns and graphs. In addition to being free, Google Charts is fully integrated with the HTML5 language, which is essential for creating interactive infographics.
It is important to note that, as a developer tool, Google Charts has more advanced features, but the process of creating infographics is also intuitive, just like any other tool available on Google.
5. Visual.ly
allows you to create images from templates available on the platform. To use it, just log in with your Facebook or Twitter account. You also have the option to upload a photo or file from your computer and build your infographic from there.
6. Visme
it also offers 100% customizable design templates. You just have to modify the elements by clicking and dragging, as needed. One of the biggest advantages of this service is that it has a variety of fonts and icons to make your infographic more visually appealing.
7.Infogram
The main differential of is that the service accepts the upload of Excel files. That is to say: you can easily export data to your infographic, without the need to copy and paste.
Tips to improve the performance of your infographic
Regardless of the goal of your infographic, there are a few simple tips that can help improve the performance of your piece. In addition to aesthetics (font and colors), there are other factors that influence your user’s experience and can make a difference in their conversion, such as:
1. Responsive design
Always take into account users who access the Internet by cell phone or other mobile device. This mindset is critical to creating content that…
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