Have you ever created a sponsored post to promote your business or product?
If your answer is no, you have to know that you are missing out on an important channel to increase your digital reach.
It is possible to create sponsored posts for both Facebook and Instagram through the .
The system was first implemented only for ads on Facebook and initially offered a frankly limited repertoire of targeting and image creation.
But currently the platform has already developed well, offering integrations and functionalities that are of great help in the .
¡Continue reading to learn more about this !
What are sponsored posts?
The sponsored post is a way to make for a business social network profile.
Here, network users do not receive the content of a certain brand by following its page, but rather because a specific segmentation is created with the aim of reaching a certain type of user, which means that even those who do not follow the profile of that brand will receive its content.
A sponsored post can be a text, a news story, an image, a video or any other content that can be published on social networks, and may be published in various spaces on Facebook and Instagram, such as:
- News feed.
- Side tab.
- Messenger.
- Stories.
- Applications.
That is why this functionality is so important for those who want to obtain more results in marketing.
Digital marketers say that in recent years the organic reach of Facebook has decreased. The social network does not confirm this data, but it does not clearly show the possible impact generated by publications that are not paid.
In this way, if your intention is to reach a greater number of people more quickly, it will be highly advisable to invest in this type of strategy.
Sponsored posts offer some advantages over other media: the investment can be very small, —it is possible to create ads by investing less than $5, for example—ad behavior is measurable, and the apps also offer extensive targeting options.
5 tips to develop your sponsored posts
To develop campaigns with good results, it is necessary to prioritize actions and be clear about the objectives of the ads. The administrators present several functionalities that, combined, allow thousands of segmentation options.
And for that very reason, if you don’t know how to choose correctly between these options, you can end up investing in a means of communication that doesn’t bring you real results.
So here are 5 tips for developing an effective ad.
1. Learn how to create campaigns in Facebook Ads Manager
A very common mistake that beginners make is to use the Boost Post button.
This button appears at the bottom of posts and attracts a lot of attention from newbies. But creating campaigns through it is not interesting, since the option is very limited in terms of segmentation and functionalities.
Thus, when you create a campaign using this button, you will be investing money without using all the existing features.
Therefore, the correct way to start creating an ad is by first accessing the . Then, you will need to create an account and choose the payment method, being able to choose a payment request or the credit card option. Once this stage is over, it is when .
2. Define clear campaign goals
Before you start creating an ad, you need to know the goal of the campaign. Many people make the mistake of creating just with the intention of increasing sales.
You can create ads for that purpose, but first you need to build a that directs the user to the execution of the actions that we need.
The ads manager helps in the creation of the sales funnel and segments our marketing objectives in 3 situations: recognition, consideration Y conversion.
The recognition announcements they aim to make the user see and remember the brand. Here there is still no direct goal of getting clicks, likes or shares.
Advancing in the funnel, in the consideration ads the user is invited to perform a certain action: visit the site, install applications, register or like the page.
Finally, in the conversion ads the goal is for the user to perform a valuable action on the site or application, such as placing products in the shopping cart or completing a purchase.
3. Make a good segmentation
Once the objective of the campaign has been defined, aligning it with the expectation of the brand, it is time to carry out the segmentation of the public. Currently, it is possible to define the public by segmenting it by places, age, sex, languages Y preferences.
So let’s say you want to create a sponsored post advertising a digital course for entrepreneurs. You can, then, define that it is seen throughout your country, since the course is online. You can open it to men and women, the age can be limited, for example, to 40 years, and you can also define as a preference that the ad reaches people who have liked certain Facebook pages.
You can also use the tool to better understand the behavior and preferences of your brand’s followers.
In addition to this, it is possible to create segmentations based on email lists, similar public and people who visited your site. Something also very interesting about the platform is that it indicates the size of the public of a certain group and the daily estimate of exhibition based on the available budget.
4. Create campaigns for a specific purpose
As we have already mentioned here, it is necessary to define clear objectives and specific goals. If not, it may be the case, for example, that we want to create powerful segmentations without considering that we have little budget to do them.
For this reason, in certain cases it may be more interesting to create micro-segmentations to target a more specific objective.
On the other hand, a segmented campaign, to be broadcast on Facebook, should not be totally the same as its version for Instagram, because although the public is the same, it behaves differently on each social network. Therefore, the texts, images and approaches must be different.
Targets can be altered in the Locations section of the admin.
5. Make aesthetically pleasing and appropriate content
The success of a sponsored post comes from the combination of several factors and, without a doubt, the or streamed video is one of them.
In addition to worrying about the aesthetics of the ad, it is also necessary to pay attention to the sizes, because for each type of positioning, Facebook suggests a specific size.
Thus, a good job involves resizing each element that needs it, thus achieving the best presentation.
It is also at this stage that you will need to create a stimulating title and conversion oriented. After going through all these stages, your ad will be ready to be broadcast.
However, before going on the air it will be analyzed by Facebook, to verify if it respects its Advertising Rules.
Use sponsored posts to increase conversion
Have you already understood the importance of sponsored posts and how to start using them?
Remember that there are no magic formulas for creating a successful ad. The secret is to know the public very well, carry out the necessary tests and measure and record the data.
Although the functionalities that Facebook offers are very rich, the social network changes its algorithm and ad manager frequently.
Therefore, the ideal is that you are always attentive, analyzing the behavior of the public in your niche, and that you inform yourself about news and updates.
Did you like our tips on how to create a sponsored post and want to learn more about paid traffic? Then, Download our ebook and delve even deeper into the matter:
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