Surely it has happened to you: you receive a message on your personal or business WhatsApp, and you cannot answer it in a timely manner for some reason, right?
If this caused a bad taste in your mouth, such as the feeling that you couldn’t have stopped responding quickly or that you were inattentive with the person who sent you the message, there is a very practical solution so that it does not happen again! plus!
With the automatic message on WhatsApp, you prevent people from spending a lot of time waiting for your answer.
You must bear in mind that in the business world this is even more crucial, because if you take too long to answer, your client may end up going to the competition.
Do you want to know more about the automatic message on WhatsApp and how to use it? Keep reading this post until the end, we’ll tell you everything!
What are WhatsApp automatic messages?
Although the name is self-explanatory, it is worth commenting on! The automatic or default messages in WhatsApp are those that you can establish previously and that will be triggered at times when you are not available to respond to your personal or professional contacts.
You can use them to welcome or communicate a period of absence in your company, but their scope is even greater, because automatic messages are strategic for your business communication.
How to configure the automatic message in WhatsApp?
Working with an automatic WhatsApp message is simpler than it seems, but, until now, this is a resource that is only available to WhatsApp users. .
WhatsApp does not yet offer this tool natively to users who have personal accounts, but do not think that it is impossible to use the automatic response message if you do not belong to this group.
There are some applications that allow you to activate this message automation to your personal account.
But here, what we are going to see is how to enable automatic messages in your business WhatsApp:
1. With WhatsApp Business
WhatsApp Business is an application aimed at companies and, therefore, it has some exclusive tools that help the entrepreneur in serving their customers.
The automatic message is one of them! If you don’t already use the Business account, it’s very easy to activate it. This option is available for download on systems and .
With the application already configured on your device, follow these steps to put the automatic message on WhatsApp:
- With the app open, click the three dots icon at the top of the screen (Menu). Then click Settings to access your application preferences.
- In this menu, click Business Tools, to be able to edit the automatic responses. Here, you will have the options of “Away Message”, “Welcome Message” and others.
- After choosing the type of message, activate the item Send Message and then click the pencil icon to edit the text you want to send to your customers. click on okay when you finish editing.
- In the options that appear in the sequence, define at what times the message will be triggered automatically and which recipients may or may not receive it.
Don’t forget to click Savein the upper right corner of the screen, to put your message to work.
VIDEO | Discover how to use WhatsApp Business step by step | Tips
2. With WhatsApp Business API
If your company has a high volume of attention, it may be more feasible to use an automation tool.
WhatsApp Business API, or WhatsApp Business Solution, is a solution launched by for medium and large companies, to enable even more efficient communication.
The main objective of this solution is to help companies scale service and, in this way, improve the relationship with customers.
This API integrates the messaging application with digital service platforms, that is, the company can have several agents in a single telephone number.
With WhatsApp Business API, it will no longer be necessary to have several WhatsApp numbers to perform simultaneous services.
Its function is to integrate the application with other automation systems, such as CRMs, customer support platforms, marketing automation, etc.
With the API it is also possible to create in your attention via WhatsApp. This tool is useful to decongest attention, capture more and other features that can improve the results of your business.
To access and set the automatic response in the WhatsApp of your company, it is necessary to look for a Solution Partnerwhich are the allied solution providers of Facebook.
3. WhatsApp in personal accounts
As we have been commenting, the application does not yet make available the possibility of working with an automatic message on WhatsApp in its standard version, that is, the one used in personal accounts.
But with some external applications you can send automatic messages to your contacts.
Among the best known are , Y .
What are autoresponders for?
As we said, the default messages on WhatsApp can have numerous functions that will facilitate the communication of your business with your client.
All of these functionalities should be considered if your intention is to show the trust and attention that your brand gives to the customer and, in this way, build loyalty, enhancing your results.
Here are some examples of automatic response that you can implement in your business WhatsApp!
1. Away messages
Away messages are essential to communicate to your client not only the hours of operation of the company, but also the major periods of absence, such as vacations, for example.
As WhatsApp is an instant messaging application, people can contact your company outside of business hours, and it really makes a difference that, even if you are not present, you leave a response for those customers.
Set this message to fire at times outside of your office hours, such as before and after business hours, lunch breaks, breaks, and holidays.
2. Automatic welcome message
In addition to greeting the customer, the automatic welcome message can be a business card, that is, you can use it to briefly introduce your company.
This message should be configured to fire whenever a potential customer — a new contact not yet registered — ask you for some information.
3. Lead qualification
It is possible to create an automatic message on WhatsApp to qualify the captured leads, to retain them and help them go through the stages of your sales funnel.
With this possibility, you can send relevant content and capture the impressions that these customers are creating about your company.
4. Customer Service
WhatsApp can be a very useful tool to serve your audience.
In addition to being practical, the customer support message can make it easier for people who need to solve problems with your company to access them.
Configure an automatic message that determines the response time forecast and, in addition, invest in options that already filter the customer’s need.
5. Form Autofill Message
If you usually create for your leads, don’t miss out on the opportunity to send them an automatic message on WhatsApp.
This automatic response serves to confirm that the form has been completed successfully. But not only that!
You can take advantage of this message to send some content related to the topic of the form that is relevant to your audience.
VIDEO | Sales strategies: setting goals, webinars, and WhatsApp | Q&A #37
Why use automatic messages on WhatsApp?
If you still have doubts about applying or not the automatic message in WhatsApp of your company, we are going to give you more reasons so that you do not stop using this resource in your business.
We see it?
1. Reduce repetitive tasks
Think about the number of daily contacts your company usually receives. In how many of them are the same doubts and questions repeated?
By activating the automatic message on WhatsApp, in addition to saving your team time, you give your client a quick and effective response to their initial questions.
2. Increase the engagement of your audience
Message automation can greatly increase your audience’s engagement with your brand.
If a lead contacts your company and receives a quick and efficient response, you will be generating more trust in your business and will keep it loyal.
3. Reduce lead loss
In times of instant messaging and a lot of competition, if you take too long to answer you can lose leads!
For this reason, the automatic message on WhatsApp is a resource that will demonstrate the quality of Customer Service, even outside business hours.
Your future client will always know that they can count on your business!
4. Increase customer satisfaction
Trust us. Responding quickly to that first query can make all the difference in your business. This is one of the factors that most impacts the user experience and you have no doubt that, by applying the automatic message in WhatsApp of your company, you will be increasing the satisfaction of your audience.
In this way you show the dedication and interest in your clients, who manage to obtain practical information such as confirmation of receipt of their requests and the time it will take to solve them.
Learn about the integration between WhatsApp and
If you are a Producer or Affiliate, you can take advantage of the integration with whatsapp.
With it, you can:
- Recover abandoned shopping carts by creating exclusive personalized messages for those people or offer new forms of payment;
- Have a team to answer the questions of your users quickly, increasing conversion and breaking possible ;
- Schedule and send automatic welcome messages for new customers, thanking them for their purchase and encouraging commitment to your product;
- Send automatic reminders of the due date in the case of payments made by payment request or voucher.
To access this functionality, in addition to having a registration, it is necessary to have a business page on Facebook and an account on .
Do you want to know how to increase your sales through WhatsApp? and don’t miss this video.
Automate your attention with automatic messages on WhatsApp
Now that you know the importance of automatic messages on WhatsApp to improve your company’s customer experience, it’s time to put them into practice!
Use all the possibilities, welcome messages, absence messages, support messages, lead qualification messages and all those that make a difference in your business.
If you liked the content, remember that automation is present in all markets and that it can be a great ally of your strategies.
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