Google Keyword Planner is a free tool that allows you to search for keywords and build paid search campaigns. In addition to showing the behavior of the keywords, it shows the best opportunities.
Google Keyword Planner is essential for anyone — professional or not — who wants to gain relevance in search engines. and enhance your SEO techniques or paid ads.
Then, if you have a blog or a website, developing an online visibility strategy is one of the first steps you should take as an entrepreneur and, to do so, you can use the techniques of SEM, SEO or .
Regardless of the techniques you use, you need to have a tool, such as Google Keyword Planner, that allows you to know which are the keywords —or keywords— that will help your buyer persona to find you.
We know that one of the biggest challenges that entrepreneurs and bloggers face has to do with choosing the keywords that are most related to their product and attract qualified traffic to their pages.
For this reason, in this post we will teach you everything you need to know to choose the best keywords with the Google Keyword Planner tool. and thus make your and stand out in the digital community.
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What is Google Keyword Planner?
is a free tool from Google, included in the accounts of , and its main purpose is to allow users to do keyword analysis, research and planning.
This tool is a true ally in the construction of campaigns for Google, whether organic (SEO) or paid (CPC), as it makes it possible to potentiate all the content of a brand.
Why should you search for good keywords?
In any online content strategy, choosing good It is an essential point, since they connect the user’s search with the content or offer you offer.
Mainly when it comes to SEO, keywords are part of the positioning criteria of a content. That is, the more relevant they are to the user’s search, the more that content will be displayed and accessed.
Also, get to know your and knowing what the most searched terms are in your niche will help you find the ideal keywords for your strategy.
Thus, you will be able to make your content reach your potential clients in a more assertive and effective way!
In accordance with the 1st position in Google generates a click-through rate (CTR) of 39.6%, which represents more than double compared to the 2nd position, 18.4%, and almost 4 times more compared to the 3rd position, 10 ,1%.
On the other hand, according to More than two-thirds (67.60%) of all clicks on the SERPs (Search Engine Results Page) — that is, on the results pages of the search engine — go to the top five results.
That is, the top 5 of Google is responsible for attracting most of the visitors who use this search mechanism and that, in addition to generating more traffic, helps your brand get more sales and customers.
Therefore, searching for and knowing the best terms (keywords) to create your paid content and campaigns is essential, because that way you will have many more chances of success with your online actions and strategies.
Why is it important to use Google Keyword Planner?
Using Google Keyword Planner is important because, In addition to giving you keyword ideas for your content, this tool:
- Allows you to know the number of searches for a keyword (volume);
- It makes it possible to import the list of keywords to a spreadsheet;
- Provides theme options and subtopics for your blog;
- Gives the option to search by geographical location;
- Bring a notion of expenses so that you can determine your budget for PPC (pay per click);
- Shows the competition of the keyword to assess how difficult it will be to rank for it;
- It allows you to concentrate your efforts on the quality of the words and not on the quantity.
It is also important to note that the Keyword Planner forecasts are updated daily and, based on the last 10 days, are adjusted according to seasonality. In other words, it offers you recent data.
Therefore, as a business owner, it is very important that you use this type of tool, which will allow you to develop better content strategies and attract qualified traffic to your page.
Next, we will show you how you can use the Keyword Planner for SEO and CPC (paid campaigns).
1. Google Keyword Planner impacts SEO
Although the Keyword Planner is a tool for those who use
Google Ads can be very useful for those who work with .
Because, by using it, it is possible to find new keywords and specific terms that your target audience uses when searching on Google.
Thus, based on this information, an SEO strategist or analyst can identify opportunities, create and position new content, for example, to rank a website or blog on the first page of Google.
VIDEO | SEO positioning: 5 tips to be in the first positions of Google
2. Google Keyword Planner impacts CPC
A paid campaign can not be done as you want, after all, that would represent a great waste of time and, mainly, of money.
Therefore, to be successful with your campaigns It is very important that you use the Keyword Planner to analyze and predict the performance they will have.
Before investing any value, it is essential that you take advantage of all the functionalities of this tool, not only those of keywords, to make a projection and understand the potential impact of the campaign.
In this way, the ads will be much more assertive, effective and targeted.
How to access Google Keyword Planner?
To start using the Google Keyword Planner platform you need to create a Google Ads account.
This first step is completely free. Later you will have to pay for the you want to do (only if you want to invest).
Important: If you don’t have a Google Ads account, you must follow the entire setup process below.
To open an account in Ads, you must follow these steps:
1. Sign in to Google Ads
If this is your first time on the website, open and click on “Start now” (if you are in Latin America) or “Start now” (if you are in Spain), in the upper right corner. If you already have an account set up, sign in.
2. Set up your account
Next, Google Ads will ask you to define your main advertising goal among these three options:
- Generate more calls;
- Generate more sales or subscriptions on the website;
- Receive more visits to your establishment.
By choosing the best option according to the profile of your business, you will have access to functionalities more assertive for the creation of your campaigns.
3. Add information about your business
To create your account, you must set up a new campaign. There are four simple steps:
- Your company and audience;
- Your advertisement;
- Budget and review;
- Billing setup.
The first is the most important, because all the most strategic information will be there.
First, put the name and link of the site or profile of your company, then the place of action (city, state or country) and your products or services.
Steps 2 and 3 should be done carefully, as our goal here is to set up Google Ads for keyword search.
The last stage, which also requires care, is where you will place your information (Physical person) or your company (legal person).
To finalize your registration, you must choose a payment method. If you do not have a credit card, change the payment method to manual payments.
4. Access Keyword Planner
Your account in Google Ads is ready and you can use the tools available, such as the Keyword Planner. Do not worry because you will not be charged anything without your authorization.
Now yes, let’s get to work! The first thing is to learn how to use the Google Keyword Planner.
How to use Google Keyword Planner to search for keywords?
To start using Keyword Planner go to the main menu and click on “Tools”. Doing so will open a menu with various options.
In the first part, under “Planning”, click on “Keyword Planner”. Then, you will find two options to locate keywords:
- Discover new keywords;
- Know the search volume and get forecasts.
You will use the first one more in your day to day, as it allows you to search for the recommended keywords to concentrate your efforts.
Now, let’s see how each of them works:
1. Discover new keywords with Google Keyword Planner
In this option you can see new keyword ideas, edit an existing list, add keywords to the plan and see a performance forecast.
Basically, what you have to do to start using this option is to click on it and inform about the products or services related to your company. Or, if you prefer, put directly the address of your website (URL). Then click on “Get results”.
At this point, you will see a list with countless keywords linked to the ones you previously reported.
Remark: these keywords that will appear are not yet on your plan. I mean, they haven’t been added yet.
What is recommended in this part is to use filters and the refinement option available to make your search more appropriate and assertive.
To do this, just click on “Add filter” and choose an option or go to “Refine keywords” and check or uncheck the boxes that appear.
After searching, filtering, and refining the keywords, you can add them to your plan by checking the box to the left of each keyword. keyword (it will turn blue) and click on “Add keywords to create a plan” or “Add keywords” in the blue menu that will appear.
2. See search volume and forecasts in Google Keyword Planner
After choosing your keywords and adding them to your plan, you will be able to see the search volume for each one, as well as performance forecasts.
To do this, you need to click on “Tools and Settings”, then on “Planning”, click on “Keyword Planner” and select “View search volume and forecasts”.
In the next section, you must indicate the keywords or download a CSV file containing the keywords, and then click on “Start now”. In the left side menu, select “Forecast”.
In the table that will appear, you will see information about:
- Clicks (how many people can click on your ad);
- Impressions (how often your ad will be displayed);
- Cost (total value of the campaign);
- CTR (click through rate);
- Average CPC (cost per click).
Now, it is important to note that the information is only a forecast. You can change the value of the budget, the casting strategy, the period, among other aspects.
What the tool gives you…
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