Do you know what precautions you should take on social networks to improve the relationship with the users who follow your profile?
Facebook, Twitter, Instagram and all other social networks are great communication tools. After all, they help us connect with people from all over the world.
But when the boundary between public and private is extrapolated, we need to think better about what we are doing.
It’s great to be able to share good results, especially when it comes to our professional business. But what has usually happened is the constant exposure of everything we do, even if that is not related to our products or services.
For this reason, and thinking about the possible damage caused by the misuse of these tools, we bring you 10 attitudes that you have to avoid in social networks.
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Have you heard the expression: “all care is little”?
On social media, that’s a really valuable and true saying.
Despite being good channels to network and expand your communication, many people do not know how to manage their social networks well. And that can be a danger mainly for those who have an online business and pretend to be a in the digital market.
That’s why it’s important to take some precautions on social media.
To know It will surely allow you to have a more entrepreneurial profile and you will be able to increase your sales.
Below you will see the main mistakes we make in company profiles and that need to be avoided right now.
1. Post personal content
One of the biggest mistakes people constantly make on social media is posting personal information.
If your profile is personal, of course you can post information about yourself, but that should be done with caution. Some people end up putting everything on social media and forgetting to preserve their privacy.
Exposing too much daily activities and your family is a dangerous thing. Remember that social media connects people from all over the world, so it’s possible for malicious users to see what you post.
Now, if your profile is professional, that is, if it represents your business, it is extremely unnecessary and inappropriate to post personal content.
If you want your brand to be recognized, speak as an entrepreneur and representative of your service. Uploading images of your friends, family and even photos of yourself doing activities that are not related to your business is not a good option.
An example of misuse of social networks can be seen very frequently in . This network has a tool called Stories. In it, you can post 15-second images or videos that show what you are doing at that moment and that are available to network users for 24 hours.
This is a great way to send information about your product or service, okay?
But the problem is that some people forget that they are connected to the Instagram of their brands and make their own Stories! In this way we usually see company profiles with videos and images of personal moments.
This is not information that the followers of your brand want to see. By publishing content like this, you can make people stop following your social networks because they believe that what you share is not of interest to them.
So, one of the precautions in social networks is knowing how to separate your personal profile from the professional one!
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2. Being controversial
We all have different opinions on various topics, even controversial topics.
However, spreading your point of view about everything is not a good strategy for those who have a professional profile on the Internet. Especially when the issues addressed are not linked to your business.
However, when it is necessary for your company to make a specific opinion known and that you know may be controversial, remember to analyze the context well.
It is important that you know that, regardless of the side you choose, your statement will be taken into account by the people who follow your social networks.
Therefore, always look for the national and global context before publishing an opinion on a controversial topic. So can .
3. Share other people’s information
Success stories and information from clients who know and enjoy your services are excellent resources to attract the attention of others who do not know about your business yet.
But it’s always important to get people’s permission before posting anything related to them. That is why the non-disclosure of images, messages or testimonials from third parties without their permission is one of the precautions that you have to take on social networks.
Also, you should not share content that could denigrate someone’s image. The cyberbullying It is a practice considered virtual harassment and is not suitable for a professional profile.
Regardless of the information about public people and topics already discussed on the Internet, never provide content that is not really yours.
4. Post too much
The technique of publishing a lot of content on the same day or with a small interval of time is known as overposting. This is another of the practices that some people tend to adopt in social networks because they think it is important to provide a lot of information.
But, hey! Imagine the discomfort of scrolling through the news feed and only having messages from the same brand. Well, that’s what the user feels when you post too much on the same day.
Think about the consumer experience. You probably want to get into social networks and have access to various types of content.
So if he finds that all day long he only gets notifications for posts from your brand, he may get upset and unfollow your business on social media.
Quantity does not always mean quality, much less engagement and conversion. So remember to avoid the overposting and, if you have, analyze if it would not be better to delete some publication and re-upload it later.
Take advantage and read our post about and learn how to schedule your posts.
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5. Expose security
Information such as bank details, location and purchases of goods should not be shared on social networks.
Although your profile is not personal, your financial movements and even places you visit or frequent do not need to be exposed.
For a business profile, never report that no one is working if you have a physical location and employees.
Also, if you have to provide your bank details, make sure it will be done securely. Most Internet banking transactions are encrypted by a security system. Therefore, always have the security certificate updated on your page and team.
It is also interesting to check with your bank what types of transactions can be made through the web and what data you can provide safely.
Maintaining your safety online is one of the cares in social networks that you need to always have.
6. Click everything you see
We know that to perform various actions on the Internet we need to click on various links, and that is not a problem. The real mistake is to access all the links that are suggested, without even knowing first if they are safe.
Although many well-known people suggest that you click on certain links, don’t believe everything you read.
Various information that is shared, mainly the chains, contain malicious links that are capable of introducing viruses to your computer. With that, your personal information and even your business information is exposed, which can cause enormous damage.
Remember to only click on links from trusted sites and always keep your antivirus up to date and running on your computer.
And for your page, keep an eye on the links you suggest. Make sure they are delivered to a suitable destination and that they do not transmit viruses to your followers.
7. Wrong typing
The grammatical rule of a language is usually not the easiest to learn, but sure that you master your mother tongue, even if it is only in speech.
So if writing using all the rules of the language is still a difficulty you face, try to simplify what you write. Choose words that are easy to understand and do searches whenever you have any questions. Nowadays, it is possible to find great online dictionaries that can help in this task.
Even for a personal profile, mistakes in your native language are already seen as bad, so imagine what it can mean in a corporate social network!
It is always important to keep the focus of what you need to show and affirm the professional image of your brand, even if it is on social networks. Therefore, pay close attention to how you write.
A good suggestion to avoid grammatical errors is to proofread your texts. After writing, read what you have produced. But, in addition to you reading it, ask someone else to read it. A different look is always good to perceive possible deviations that may go unnoticed.
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8. Being unprofessional
Many people forget that almost everyone has access to the Internet, which ends up promoting information that can harm them professionally.
If you are connected, one of the cares in social networks that you need to always have is to evaluate how you transmit your image.
Are there some things you do that could not hinder your career?
Imagine, for example, a nutritionist who shares photos and videos on his social networks drinking and eating various things that he does not advise his patients.
Of course, one has the right to choose and that nutritionist can, yes, eat a pizza or a hamburger at one time or another. But is it necessary to publish this type of information if you have a profile of your clinic?
Common sense is essential for this type of situation.
Even if you don’t want it, people make connections between companies and their owners. Therefore, you represent your business.
For this reason, we suggest that you always maintain the same posture that you have on a day-to-day basis and think about the image you want to project to the market in which you operate.
Take care of your professional image!
A corporate profile must always be transparent and clearly show your branch of activity. Make it clear to your audience what services are provided or products offered so that no one feels harmed when coming into contact with your brand.
9. Not responding to users
Another of the precautions in social networks that you need to have is to respond to all users who interact with your brand.
Many times, we are concerned with clarifying only the doubts and claims that are made in our corporate profiles. However, it is very important to pay attention to positive comments.
When a person enters…
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