Currently, one of the fastest growing areas is creative economy. It has been so important that 2021 was chosen as the.
But what exactly is the creative economy? What are your goals? What industries is it related to? In this article we will answer these questions and talk about other relevant aspects of this topic.
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Brief history of the creative economy
The term “creative economy” became known in 2001 with the publication of the book The creative economy: how people make money from ideasby the writer John Howkins, considered the father of this model.
The history of this industry It started like this, and its importance increased with the UNESCO 2030 Agenda since it was related to the sustainable development goals that were raised.
What is the creative economy?
The creative economy is defined as the set of that manage to transform into cultural services and goods that have a value based on intellectual property. yesand divided into the following categories:
1. Culture industry
Made up of gastronomy, advertising, architecture, entertainment, art and design.
2. Knowledge economy
Composed of the aerospace, nanotechnology, robotics, technology, development, education, research and telecommunications industries.
All activities that are related to these areas are considered as creative economy. Being a concept that is still under development, there is a possibility that other activities will be added in the future.
The goods and services that arise from ideas are capable of to the marks. With this kind of economy we want to transmit the relevance of knowledge and culture to future generations.
Why is this economy associated with the color orange? The answer is simple, this color represents creativity, identity and culture.
What is the goal of the creative economy?
In addition to promoting knowledge, this economy has the objective of promoting both and creativity as a culture. This last area wants to be professionalized through the creative economy.
The economy of this kind wants to foster and give voice to an area that has never had one before. To achieve their objectives, efficient plans are made, especially in those areas where culture is scarce.
In addition to the one already mentioned, other objectives of the creative economy are:
- Promotion of research and making proposals aimed at the creative industry.
- Use financial, logistical and digital to benefit the Cultural Management, of innovation and other areas related to creativity.
- Development of programs or economic events, such as fashion shows, to attract investors to the creative industries.
- Use thecontacts and networks with the aim of promoting the innovationculture and creative areas.
Characteristics of the creative economy
The creative economy is centered on the creative industries, in them there is a wide variety of artistic manifestations. To be useful, they must follow a or new technologies.
The characteristics of the creative economy that we will describe later help this model achieve its objectives and function correctly.
1. Experience constant evolution
In the cultural factory on which the focus is creative economy Many industries are involved, such as:
- Architecture
- Cinema
- Software
- Advertising
- Communication
- Fashion
Due to the variety of areas in which it can be used, the creative economy it is constantly evolving. In many of the named industries there is entrepreneurship and this contributes to the impulse that the economy receives.
2. Intellectual innovation is an important pillar
To have ideas that benefit in a cultural sense and can be converted into products or services, it is necessary to innovation intellectual. This quality is one of the most relevant when promoting the creative economy.
3. Unique products and services
As we have already mentioned, creativity plays an important role in this economy. Thanks to this, the goods and services that are created are unique and attract the right audience.
Those who benefit from creative economy They manage to stand out from their main competencies through the original characteristics they offer in their products and services.
4. Complements other types of economies
The collaborative, circular and creative economies they complement each other very well and their relationship is strengthened thanks to technology.
5. Create many possibilities
The creative economy can be applied in and physical. In both cases, it opens up many possibilities, since it is possible to take advantage of resources that contribute to the creation of innovative products that are adapted to the target audience.
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What are the creative industries?
The creative industries are those engaged in activities that promote, disseminate and market cultural, artistic or heritage goods and services. These are related to the creative economy.
Below, we define each creative industry:
1. Cultural heritage
It includes products and services derived from cultural and natural heritage. For example, landscapes, museums, gastronomy, historical and archaeological sites.
2. Creativity and media
This made up of four areas. The first of these is crafts and visual arts, which, in turn, is made up of photography, crafts, painting and sculpture. On the other hand, the press and books is an area made up of printed materials, libraries and events such as book fairs.
The third area is creative and audiovisual mediasuch as podcast, TV, radio, movies and the like. Lastly, artistic celebrations and performances include festivals, performing arts, and music.
3. Functional Creations
In it are included software and new mediasuch as fashion, advertising, design, for news agencies and more.
The functional creations are also made up of different services of architecture, interior designs, landscaping, advertising and graphic design.
4. Knowledge
the creative industry of knowledge is one of the two great groups of the creative economy. As we mentioned before, it is made up of:
- Computing
- Aerospace industry
- nanotechnology
- robotics
- telecommunications
The education, research, development and training they are also part of the knowledge industry.
How does the creative industry work?
The operation of the creative industry It is based on activities that originate in creativity and innovation. They generate economic benefits and new jobs. In addition, they help transmit cultural identity.
the creative industry It not only has economic value, becausebut also social. The activities carried out promote understanding and dialogue between peoples as they make their culture known.
To function properly, this industry must demonstrate excellence, creativity and ingenuity in its activities, products and services. In addition, strategies are required to optimize the functioning of the creative industries.
Examples of creative economy
Learn about real business cases that contribute to the creative economy will help you discover its advantages. All over the world there are creative brands that are great examples in this area.
Next, we talk about the creative companies highlights:
1. Cirque du Soleil
Those who have attended the shows of the famous circus classify it as a unique event. Cirque du Soleil has contributed a lot in the creative economyas its annual sales exceed 800 million dollars.
In the circus predominates creativity and talent of those who participate in its wonderful shows. Through these two qualities they manage to create unique products that attract customers.
2.IKEA
Among the bases of the operation of the European brand are people, brand values and innovation. One of its goals is to offer an excellent experience to its customers.
The brand strives to constantly innovate and, in this way, get closer to your audience.
3.Amazon
On Amazon you can find one of the largest virtual bookstores in the world. People who buy on the platform can buy books of all kinds, there is a wide variety of titles on it.
When you buy a book, the process is simple and the delivery is effective, so you get what you want in no time. Also, new books are published every day or different versions of those that have already been released are sold.
4.Netflix
The streaming platform has more than 80 million subscribers distributed in hundreds of countries. To attract more customers, Netflix has creative teams that create quality content for people of all ages.
What results has the creative economy from netflix? In a single quarter it has been able to generate millions of dollars in profit.
5. Anima Studies
The animation studio excels at Latin American entertainment market. The brand is the most recognized and experienced in the region and has managed to become an international benchmark.
Ánima Estudios originated in Mexico and is the first studio in Latin America that has been responsible for the production of an original Netflix series. Definitely deserves to be one of the examples of creative economy.
6.
If you still don’t know her, is one of the leading companies in the digital products market and enables thousands of people to enter the Creative Economy.
Its platform has many tools for content creators to produce, disseminate and sell their knowledge in different digital formats.
Creative economy: an effective way to earn money
Brands are not the only ones who decide to enter this economy. Governments of various countries also use it to develop creative activities and technology industries.
This shows her potential and the opportunities that lie within her!
If you have a project in mind to undertake, you have already opened your own store or you sell and you want to accelerate your business, don’t waste any more time and start forming this industry.
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