More than an opportunity for you to connect with students, live classes can be opportunities to find people interested in buying your course. Think: how do you get people interested in launching your new product? How do you find potential buyers to pitch your course upgrade to?
The answers to the questions above may be in the live classes. I’ll explain it to you with the fictitious example of Mariana, a video game programmer, who is going to launch a course to teach other people how to make their own video games.
To get started, you made a class schedule, recorded videos of the content, and created your course. She then created a buyer person and defined your target audience. So she planned actions that would help her find potential buyers for her content.
In the planning, he included a , since he saw an opportunity in this tool to demonstrate that it can be a benchmark on the subject. After setting up the stream, he posted it on his sales page, social media, and gaming forums.
During the live class, she was able to interact with the audience, present course details and answer questions. And there is more! In the end, she was able to download the list with the registrants and participants and realized the potential of that list. If this were a game, imagine how many stages and squares he would have advanced using this tactic.
Mariana included the list in the email marketing service she uses and started sending regular emails to generate expectations for the launch of the course. And, on launch day, she emailed a special discount just for that list that has shown a lot of interest.
Mariana’s example was fictitious, but this could be your story, right?
Teach live classes at
Like Mariana, you can give a live class to attract future buyers using the solution. With just a few clicks and without having to have another course on , you can create a live broadcast and share the link with the audience you want.
And, during the transmission, it is possible to use exclusive functions such as:
- Chat to talk in real time with the audience
- Sales incentives in the chat itself to present other courses or invite more live broadcasts
- Highlight important messages in chat
The Webinar tool also allows you to download a list with the participants and registered in the transmission. With this list in hand, you can work on actions like sending emails or posting on social networks.
In addition to the release
I have placed here an example of how to use the Webinar tool in a launch, but you can think of other strategies that are more adapted to the moment your digital business is going through.
If you are thinking of increasing your audience, the webinar can be the ideal way to introduce yourself to people who do not know your product or yourself yet. With the resource of the sales trigger (sales stimulus) of the chat, it is possible to send the link of your course.
Another strategy is to strengthen your authority in the niche in which you operate. It is through this real-time interaction with the audience that you will be able to show that you are a reference in what you do!
Another way to use the Webinar tool is to test new content with your audience. If you are creating new material, but you still don’t know if it will be accepted, nothing better than doing a live broadcast so that interested people can hear the idea and give their opinion.
How to create a Webinar on
Press play in this step by step video format and learn how to create your Webinar at :
Or if you want, you can read the article on how in our Help Center, which explains all the stages.
Did you like the idea? Tell us in the comments what strategy you would use with this novelty.
Until next time!
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