Videos, blog articles, posts on social networks, digital books, landing pages… These are some of the types of content that you can use to attract the public of your niche and convert them into potential clients.
In the , some strategies are recurring regardless of the format you are working with. The CTA, for example, is usually present in all of them, as it helps guide the reader through the sales funnel.
Do you know how to make a video call to action? In this post, we are going to show you how to use this important tool in your visual content strategy.
Read on and learn!
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What is CTA or Call to action?
The , commonly known as a CTA, is any type of call within the content that leads the public to perform a specific action, such as reading a text, viewing an image, going to a web page or watching a video, for example.
This call varies quite a bit, as it will depend on your objective. It is possible to suggest other posts to the reader, ask for comments on the content, tell them to share something on social networks, offer to subscribe to a newsletter, etc.
Within digital marketing planning, the idea is always to ensure that, during or at the end of the content, visitors consume other products, services or remain within your site/channel.
Video CTAs
Video, being one of the preferred formats of creators and users, is an ideal channel to attract and retain people to your brand, product or service.
Therefore, the video CTA can be an ideal tool both to convert and increase the visibility time on YouTube, Facebook or Instagram, as well as to increase audience retention and improve the positioning of videos.
Why is it important to use calls to action in videos?
Videos have taken over the market in recent years. Today, audiovisual content is as important as blog posts. In reality, the public’s preference is increasingly oriented towards videos, mainly because they are more dynamic and easy to assimilate content.
It will probably be necessary to attract the public that is watching your videos to the next stage of your strategy. In this scenario, putting a CTA is a great success!
Through the call to action in the video, you can direct the public to your site, link to more specific material on your blog, suggest other videos within your own channel, among other possibilities.
As in any other digital marketing action, videos also need to help the user to advance to the final goal of your strategy. Otherwise, it’s just entertainment, and that’s not the point, right?
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What are the best types of CTAs in videos?
As you may have already noticed, the call to action strategy is very broad and can be applied in various ways. To help you get started, we’ve listed 3 different types of calls to action in the videos that you can use from here on out:
1. Add cards that point to other videos or to a specific URL
For those who have a , aspects such as the number of views per video are important for the popularity of a content, since they allow it to reach more people each time.
In addition, one of the wishes of those who have a channel is to be able to take those who see their content to their website or their social networks.
One of the ways to make people perform these actions is by inserting cards with a suggestion of a video with similar content or with a specific URL of pages or social networks, among others.
2. Encourage engagement actions
Engagement is a decisive factor in the success of a digital marketing strategy. The interaction of the public is a much more important aspect than the simple number of views or access to your content.
Therefore, using a specific CTA at the end of your videos, suggesting that they share it on social networks or leave a comment with questions or suggestions is as relevant as other insertion strategies in the sales funnel.
But remember: when asking for audience interaction you must interact in a reciprocal way! Therefore, you must answer the comments or thank the engagement of your audience in the next videos.
3. Ask people to take an action
You must have already noticed that many ask people, at the end of the video, to subscribe to the channel and leave a like if they liked the content. Or even share it with your friends and family.
And that, in fact, is a great incentive for people to take the action that the youtuber wants. And, yes, this is a CTA.
Therefore, adapt the to your strategy and decide what is the best time and the most appropriate action to suggest something to whoever is viewing your content. If you start saying it, you’ll realize that a lot of people don’t do the action because they really forget.
Your role is to remind them that if they liked your content, they should take an action, be it to subscribe, comment, share or follow you on social networks. This is going to be useful not only for you but also for your audience, who probably want to follow your work.
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How to include CTAs in social networks focused on videos?
Whether on YouTube, Facebook Watch or Instagram, video calls to action can take three forms:
- Pop-up cards inside the video box.
- In the description of the video.
- On the end screen.
All three formats have advantages and disadvantages, which creates the possibility of being more or less attractive to the consumer.
However, there are tips or practices that you can take into account to increase your opportunities and develop:
- Includes quality miniatures: Whether on YouTube, Instagram or Facebook, the use of thumbnails encourages clickbait and, of course, can become a great call to action to generate conversions.
- be persuasive: Get to know your audience and throw cards in your videos that combine the right words with the right moment to drive user action.
- Take advantage of the proximity: Through “friendly” elements, such as emojis, you can make it clear that your intention is to help.
If you already know what the video call to action is, now we invite you to discover the best CTAs for each platform.
Call to Action in video according to each platform
Next we will show you the best CTAs for Facebook, Instagram and YouTube:
1. Call to action for Facebook
Within the Facebook platform, both in Watch and in Ads, you can find calls to action:
- Buy tickets.
- To call.
- Contact by email.
- Install app.
- Open a link.
- Place an order.
2. Call to action for Instagram
In this social network focused on photos and short videos, you can take advantage of CTAs such as:
- Send a DM (Direct Message).
- Comment on the post.
- Follow the account to get more information.
3. Call to action for YouTube
If your strategy is focused on a YouTube channel, you should know that within this platform there are countless alternatives for calls to action, among which are:
- Cards with links to other videos or to the channel.
- Descriptions with links to the brand’s ecommerce or a website.
- Direct call to action in the video where you invite the user to subscribe or comment.
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When is the best time to do a CTA?
If there is a video call to action, the worst time to do it is at the end because no one sees it. Thus, you will lose opportunities and let go viewers who already got the information they needed and left your video before you invited them to take an action.
But, you can take advantage of the beginning of the video to introduce your CTA and the medium to ensure that the majority of your audience receives the message.
Achieve conversions in your videos
Since we have talked about converting your video viewers into potential customers, nothing better than suggesting some paths with the help of a well-crafted call to action.
In this sense, you can use the CTA space to direct users to a new page, where they can put useful information for your strategy, such as name, email, age, among others.
Don’t forget to offer something in return! More in-depth content, such as ebooks, can be good options.
As we have seen, CTAs are fundamental tools for any digital marketing strategy. With them, it is possible to guide the public throughout your sales funnel, turning it into a customer that can generate many fruits.
Do not forget that the call to action in the videos is nothing more than the application of this powerful conversion tool in one of the most widely accessed media today.
But since not everything is rosy, there are important aspects that you must take care of in social networks. Are you interested in meeting them?
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