Many businesses choose Instagram to attract new customers and get more results. Due to its popularity, the social network provides more and more resources to brands, in addition to new content formats that help better capture the attention of users. And today we are going to explain how to make a live on instagram!
Broadcasting live is not a recent tool on the Internet, but it has been gaining strength in content production. affirm that the industry grew 99% between April 2020 and April 2021.
Also, 63% of people between 18 and 34 years old consume this type of content regularlyTherefore, the live broadcast on Instagram is a way to connect with that audience.
Do you want to know how to go live on Instagram and expand the reach of your profile, attract more followers and even generate new sales? We tell you everything here!
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How to make a live on Instagram in 5 steps?
1. In your Instagram account, go to the “+” icon located at the top right of the application;
2. A menu with some options will be displayed. Choose Live Video or Stream Live;
3. The app will open the camera. To start streaming, press the center button (the same one you use to record or take photos).
4. Instagram will verify your connection and then start streaming;
5. To finish it, press the “X” button at the top right and confirm the option.
How to make a live on Instagram with two people?
Do you want to open space on your live to chat or interview someone? Well, on Instagram it is possible to broadcast live with more than one account at the same time.
If someone has requested to join the broadcast, their request will appear in the camera with a “+” sign, which is at the bottom right of the screen.
But if you want to search for another person by their username, go to the button right next to it, with a picture of a person.
Did you find the account? Select the name and click the “Invite” button.
If you want to close the conversation and remove the other participant, click on the title of the live broadcast and select the “Remove” option that appears next to the name of the invitee.
Now, if you are in a live audience and want to participate, you can click on the “Request to join” option that will appear on the screen.
What are the main resources of live streaming on Instagram?
In addition to inviting other people to join, the Instagram live has other very interesting features.
Before or during the broadcast, for example, you can switch between cameras on the smartphone itself, choose a filter option and use the flash. You just have to press the corresponding button on the screen.
Do you want to leave a sticky comment at the top of the video? You just need to press it for a few seconds.
You can also change some settings before you start live by tapping the gear at the top.
Choose whether to allow comments on the broadcast, whether to hide the video from some followers, whether they can share it, and whether to save the footage to your gallery.
If you have keyword filters enabled for your and photos, can also be applied in your live.
Also, after 24 hours, the live will no longer be shown in Stories, but you will be able to save it as a highlight on your profile. That way, those who have missed the live content will have the possibility to access it later.
Finally, you can also notify your followers and remind them that you are broadcasting live. For that, select the arrow icon next to the comment box and check who you want to notify.
Why do you need to make Live on Instagram?
It can be difficult to understand all the benefits of live streaming, especially if you’ve never experienced this type of content before..
The truth is that a live on Instagram may be what was needed for your business profile to take off.
Doubts? Here are some of the advantages of using this strategy:
1. Live video is on the rise
Currently, video content generates excellent results on Instagram. In addition, the movement expanded to other networks, expanding the number of recorded videos and lives.
After growing a lot in recent years, this live content is still relevant and is a bet for small and large companies to grow and get more active followers.
2. Broadcasting live increases audience engagement
While formats like reels and photos help reach, live formats aim to humanize and build deeper connections with followers.
Interactions through video happen naturally and people feel more comfortable interacting with others.
And you already know: on Instagram, the It’s fundamental!
3. Doing a live on Instagram is very easy
With the steps we teach in the previous topics, you can start a live whenever and however you want!
Unlike a traditional video production, there is no editing required and you can conduct the content in a relaxed way and with a tone similar to that of a talk.
A few clicks and you’re done! You will already be broadcasting live.
4. The living stand out on Instagram
A great advantage of doing a live is that when the broadcast starts, it appears as a highlight in the stories tab and your audience will receive a notification, which will increase your reach and the chances that more viewers will appear interested in your content in live.
5. Live videos help you sell more!
Maybe a live video is what you need to get someone interested in your product or service.
Content such as conventional photos and videos are not always enough to convey the security and trust that the client needs to generate a conversion.
With Instagram live, it is possible to solve doubts live, learn more about the product and even receive a sample of your service.
This will be the acid test for many people to click on “checkout”.
VIDEO | market? Instagram strategies? | Q&A #3
What to do before broadcasting live on Instagram?
You may have already realized that live videos are essential and you may be thinking of doing your first live on Instagram. That’s why we want you to know that to get real results it’s important to plan your content.
What is the objective of your video? Do you want to increase the interaction with your followers? Present a new product? Broadcast an event? What indicators are you going to use to evaluate and know if the transmission was successful?
It is important to have the answer to all these questions before you start. To help you, we tell you what are the main actions you must do before doing a live on Instagram:
1. Write a script
thinking about the topic that will be addressed in the live, with the main ideas and references, if you use.
Plan it according to the order of what is going to be said, the time of the live broadcast and the moments to interact with the followers.
2. Broadcast the live in advance
Make posts on Instagram itself and on other channels such as website, blog, email and other networks to alert the public about the broadcast and to attract more people.
3. Pay attention to the stage
Choose a pleasant or neutral environment, with good lighting and that suits your needs (if you are going to sit or stand, for example).
Try not to be in a setting that might distract people from what you are saying or teaching.
4. Choose the best time for your broadcast
Knowing your audience and understanding their day-to-day will be essential to achieve results in your live broadcasts.
The goal is to choose the best time for these people to be available, access Instagram and be notified about the live.
See when followers are freest. Closer to lunchtime? In the evening after work hours? Early in the morning?
Try to learn more about the routine of those who accompany you and when they interact the most. One way to do this is by analyzing the moments in which followers are most active in Instagram statistics.
VIDEO | 5 tips that will tell you the best time to post on Instagram
What to do after your live on Instagram?
Don’t think that the reach of your Instagram broadcast is limited to the live moment! There are a few things you can do to keep your video working for you.
1. Save the video of your live
As we have said, when you finish the live broadcast you can save the content and make it available to more people.
Because it is a live broadcast, it is common that many people cannot be present. Thus, saving the live is one more way to attract the attention of that public that has lost material of interest.
You can save the video in the gallery of your mobile phone, leave it in video formats in your feed, in the stories (for 24 hours) and in your Highlights.
2. Analyze the results
Last but not least: look at the live metrics to assess the development of the broadcast.
Data such as the number of comments and viewers help to understand the movement of the live and serve to improve in the following ones.
Go live on Instagram and do good business
Going live on Instagram will help you close great deals. Also, you won’t have to customize it, much less optimize it, so it’s a very simple thing to do.
It is one more way to make your brand known to other users of that who still don’t follow your page and get closer to people.
These benefits are the first step in attracting leads. After all, the closer your followers are to your brand, the more likely they are to buy a product or service. In addition, there is value creation when they understand that you are available to interact and transmit information.
Remember that the direct is not a place to look for perfection in the message and image that is going to be transmitted. As it is broadcasting live, even if all care is taken, there may be unforeseen events. So relax! After scheduling the content, enjoy the broadcast and do your best.
Have you seen how doing a live on Instagram can help your brand close deals? Now that you know several tips on how to make one, don’t miss this opportunity to attract more leads and boost your sales.
and stay on top of the fundamental tips to be successful on the platform!
This post was originally published in February 2019 and updated with more complete and accurate information.
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