We have no doubt that you already know that the public has changed its purchasing habits and is more present on the Internet. That is why you must have noticed that, due to this reason, almost all entrepreneurs are more active in the network.
Also, if you have an online or even physical business, surely you also know that you cannot be left behind and that you need to stand out and be known in that market.
That is why it is not only important, but also necessary, to be present in that space of interaction. And to make it effective, nothing better than the use of social networks, since your potential clients are found there.
, , , , apart from a myriad of other communication channels, are essential for you to be able to interact with your audience.
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However, since the number of networks is so large, and only tending to increase, it is very likely that your target audience will be divided among them, which means that not everyone is on a social network.
That is why most entrepreneurs believe that it is important to have a profile for their business in all these channels. That premise may be true, even though you don’t always need to be on all social media. After all, part of good social media management is knowing how to choose the main ones for your business.
Now, with so many social networks, is it possible to monitor all the profiles and do a good job on all those communication channels?
If you have a business and want to use social networks as a showcase for your audience to get to know you better, this post can help you. We are going to show you that it is possible to have several profiles, in addition to helping you better understand how you can do good social media management.
Let’s go together!
What is social media management?
As the name itself suggests, managing social networks means monitoring what you do in each of these places in order to keep your profiles always in order to achieve your goal, which most of the time is to attract more customers to your business. .
The management of social networks is a set of daily actions that you develop in your media to promote not only your business, but mainly to bring users closer and retain them. These actions range from choosing the social network in which you will create a profile to analyzing the content to be published.
In other words: doing good social media management means understanding your target audience from the start and, mainly, the reason for interacting with people in a certain communication channel.
Why is it important to do good social media management?
The importance of good monitoring of your social networks is based on the fact that they are one of the main tools to interact with your audience.
Likewise, it is also with them that you open a space for people to get to know your work better since, as we said, it is possible to turn them into a true showcase of your business. You can, for example, better promote your products or services through images, texts and even videos.
In any case, do not make your social networks just a showcase that always talks about your business, because that can be boring for users. Ideally, you should give your followers 80% valuable content and only 20% about your product, brand or service.
Another advantage of using more than one social network is that you open several channels of interaction with customers, which can facilitate your communication, especially if you have a because you humanize and create more empathy between users and your company.
Finally, the main advantage is that you make yourself known. An active business profile on social media allows people who have never heard of your business to learn about it, interact with you and, who knows, even become your customers.
Phew! But with so many networks available, you may be wondering:
Is it possible to create so many profiles and be not only active in all of them, but mainly interact with all users?
Surely organizing so many channels can become an arduous task, much more so if there is no planning! But for that there is social media management, which allows you to communicate with your potential customers in the channels you want.
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How to manage your social networks?
Until now you already know that it is very important to interact with your public and that they are in different social networks.
In addition, you already know that it is worth being present in different media to be able to communicate better with those who search for your products.
From now on we are going to help you understand how social media management can be done from planning to practice.
1. Know your audience well
Before even choosing which communication channel to create a profile on, you need to thoroughly research who your potential client is in order to be active where those people are.
For that you need to have well defined, from the beginning, who is your that is, the public to whom you will speak.
Try to understand their purchasing habits, their personal tastes, their pains and, especially, which are the most used social networks by them. You likely have more than one buyer persona for your business, and that’s not a problem.
What you need to keep in mind is that you must be present where that audience is, so never start a strategy without first knowing clearly who you will target that action to.
After knowing who you will talk to and understanding which networks you will use, it will not be enough to create a profile on each of them and believe that communication will flow easily. In truth, you need to develop a good promotion work in those channels, and that requires planning.
2. Select your main social networks
As we have already said at the beginning of this post, it is possible that your audience is in more than one social network, which does not mean that all the people who have Facebook have a LinkedIn profile, for example.
The truth is that there are several social networks, and you can even know the channels that your audience uses by doing a search for buyer personas, but that does not mean that all people will be in all the networks that you have mapped at the same time. After all, each user has a different taste and that also applies to the choice of social networks that they will use.
For this reason, it is essential that you create profiles of your brand in all communication channels where your audience is in order to reach as many people as possible.
Little by little you will notice if there is an urgent need to start being active on other networks as well. And for that… well, you have to try, and it will only be possible to see which is the best social network after you start using them… okay?
3. Have a goal
What is the use of having several profiles on social networks if you do not have a goal for them? Without a doubt, the use of one of the communication channels without a defined goal will not contribute to the growth of your business in the way you imagine!
That is why we suggest the in each social network and the need to understand which are the best for each medium.
Some goals you can have on social media are:
- Disseminate your brand/product/service;
- Interact and communicate better with your audience and potential customers;
- Educate your audience with quality content;
- Create a community of fans who will promote your business;
- Increase your sales;
- Create ads.
Regardless of the strategy you choose, always keep in mind that, to achieve good social media management, you need to define a common goal. So you can think of that are complemented not only with your promotions in other communication channels, but also with the moment that your company lives.
The interesting thing about doing this planning is that you don’t need to focus on the same goal all the time. After creating your profiles on social networks and starting to promote your brand, it may seem interesting to change your goal, and you can do this at any time.
The key is to always have some objective so that the actions are not in vain and have a direction.
4. Create relevant content
There is a lot of content on the Internet, and users have access to everything that is produced on a daily basis. That is why it is essential to find ways to stand out in order to attract the attention of those who follow you on social networks.
In that sense, one of the key steps to create quality and relevant content is to understand well which are the best publication formats in each social network.
Let’s look at some examples:
- On Facebook we advise you to show information related to your business, in addition to publishing calls that lead to the texts of your make calls for your videos and post ads for your products.
- is a more visual social network, so do not hesitate to take great care in the photos and make storiesbut try not to show your product all the time.
- With a YouTube channel you can that show solutions and explanations regarding small daily problems that have to do with your business and do collabs with others to attract new audiences.
- Use LinkedIn to advertise possible vacancies in your business; create articles in the network itself to increase your authority in your and share your blog posts.
- On Twitter you can create polls; make a interesting with few words that arouses the interest of people to learn about your business, etc.
Regardless of the social network you choose, the following premise is key: create relevant content for your audience.
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5. Schedule your posts
This is a valuable suggestion mainly for those who .
After having an editorial calendar, you can now schedule your publications on social networks so you don’t forget anything.
In general, these media already have the option to automate the scheduling, which allows you to upload the posts you have prepared and advance the work of days, weeks and even months. However, if your chosen social network doesn’t have that option, you can put a weekly alert on your calendar to remind you when to upload your content.
6. Measure the results
To know It is essential for you to understand if the management of social networks is generating any increase for your business.
From that perspective, you have to go back to the goals defined at the beginning and analyze the metrics related to them to see if they paid off.
For example, if the initial goal was to sell more, then you would analyze the number of sales made in a month before using Facebook and the number of sales made in the month that was disclosed plus the on Facebook. This way you will be able to see if said strategy has been really effective for the established objective.
It is likely that the results will be different in each social network and, with it, you will have to change…
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