A digital platform is a means to build and promote new ways of thinking about (and maintaining) human relationships – be they social, educational or commercial, to name a few.
Technology, especially when applied to business and people development, can enable expressive and scalable gains.
In this context, where the tools are available and the possibilities are endless, there is only one way to take advantage of the opportunities: understand the concepts, analyze the scenarios and invest in an idea. Digital platforms can be exactly what your business needs to make a 360-degree turn.
By reading this post, you will know a little more about the subject and you will have more security to bet on your project. The purpose is to detail the concept and explain the practice, highlighting the advantages of this resource.
Shall we start? Good reading and good business!
What is a digital platform?
Surely you are already familiar with digital platforms, even if you have not stopped to think about them. This type of technology is ingrained in our daily lives, and although we may not realize it, it often makes our days much easier and more productive.
Every time you request an Uber, for example, you access a digital platform. Every time you trade staying in a hotel for a stay on Airbnb, you choose your accommodation through a digital platform. Have you ever bought a book on Amazon? You guessed it: it’s a digital platform.
Conceptually, a digital platform is a business model based on technology. Its mission is to connect interests and people, promoting valuable interactions among those who use it.
This can be easily seen in practice: the driver driving for an app wants to work, and you need to get from one place in the city to another. Associating these two needs was enough to create a formula for incredible success, valuing the old relationship of supply and demand.
For some time now, digital platforms have been the shortest path to high business performance. With the rise of technologies such as cloud computing (cloud computing) and Big Data (which involves organizing and analyzing a large amount of data), the need to invest in technology has increased.
This movement, which is still ongoing, is also known as.
Therefore, in practice, a digital platform acts as an online facilitator of a relationship that was already taking place offline, but that is now widely promoted and enhanced through digital mechanisms. In addition, companies that want to stay in the market have to reinvent themselves.
What are the advantages of using a digital platform?
The benefits generated by the adoption of digital platforms are many — and cause an intense transformation in businesses from the first months. Remember that, in an online world, responses are quick and the corporate reaction must be too.
The first advantage is directly associated with market demands. Today, shopping and online shopping are growing more and more. In the first half of 2018, Argentine electronic commerce invoiced $97,000 million pesos; in that same period, approximately 2 sales were made per second and Argentines spent more than $370,000 per minute. The countries with the highest turnover were Brazil, Mexico, Chile and Argentina.
Therefore, a digital platform means a passport to this horizon of opportunities (and profits).
Furthermore, considering the operationalization of an online business, the benefits of the technological structure are also very attractive. The digital platform allows:
- conquer new clients and/or users, investing in brand visibility and reaching a larger and potentially more interested audience;
- reduce costs by providing tools that automate the process and allow the use of routines;
- optimize resources, allowing a more agile and efficient management from complete and secure platforms;
- boost profits, considering that the online expansion of the business maximizes the scope of the offer and ensures that more people have access to it, increasing the volume of sales and the profits generated.
How to implement a digital platform in your business?
Surely you have already realized that a digital platform can be exactly what your business needs to grow and prosper, right? Now the next step is to implement the project.
At this stage, some precautions are important and you must be very focused to execute everything as well as possible. Some mistakes are very harmful. Make sure you don’t make them, okay?
Also remember that the initial effort is important, but never enough. A digital business is similar to a physical business, with the difference that the dynamism of the web requires much more experience and action than the traditional brick and mortar version.
It is essential that you are always committed to your company, your clients and your expansion plans.
Shall we get to work? Read some valuable tips to start using a digital platform and gain confidence to improve in this new world of opportunities.
1. Establish a business and technical foundation
A digital business, although it is linked to the dynamics of the web, also requires consistency and efficiency in its administration. Digital platforms are important assets for operational recovery, and for them to perform highly, they must be based on cohesive strategies.
The technical area and the commercial part are essential and have to walk together, guided by the same objective. As well as the are essential to attract and convert customers. The proper functioning of the platform ensures that the user has a great shopping experience — and that they will buy again in the future.
2. Align internal teams
The flow of communication must be a priority in the business routine. In the digital environment, everything happens at a fast pace, so your team must be prepared to meet the demands of a demanding consumer.
Thus, team alignment emerges as a fundamental need. Make sure everyone knows the differentials and value proposition that you and your product intend to offer.
3. Work with offers
The buying process, as it was known, has been completely reworked with the rise of digital platforms and web resources. Now you can compare providers, prices and benefits with a single click, comparing companies from all over the world on a single screen.
Therefore, the format of attractive offers deserves your attention, don’t you think?
Make deliberate efforts to make your product stand out and don’t skimp on differentials — it can be a unique feature, a limited edition, or an amazing condition for purchases during a specific period. It is worth diversifying, betting and trying!
Shall we start?
After everything you have read and learned about digital platforms, we are sure that ideas have begun to occur to you. Do not stay only in the abstract!
The online world is truly a universe full of opportunities — and you, your business, and your products can’t help but take advantage of it.
If this article revived your ideas and made you see new possibilities on digital platforms, great! It’s time to act, right? Take the opportunity to discover these 66 market niches to create digital products and find the perfect audience for yours!
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