The advancement of technology made the Internet become omnipresent in the daily lives of most people. If we add to this the indisputable success of digital marketing and social networks, the result is a true restructuring in the way communication, advertising and consumption are practiced.
Today, fame no longer depends on appearing in the traditional media. A As television stations, radio stations and magazines lost space, online tools democratized them.
In this context of strengthening , Instagram has become the work of many influencers and the showcase of millions of companies. But success does not come alone, it is essential to publish quality and very professional content.
With ability to captivate the public and a good advertising strategy, Instagram can become a and even be your exclusive race bet.
Do you want to know how?
Keep reading this post and discover tips to boost your Instagram with photos and some tricks to get likes and followers!
VIDEO | How to take good photos for Instagram | Tips
The most popular niches on Instagram
The restructuring of fame brought about by the and the Internet has evolved gradually: from myspace and that linked information in a more generic way, still in the television style, was passed to platforms with specific interest niches, thus beginning the segmentation of the public and the democratization of fame.
Today, it is normal that there are celebrities (or subcelebrities, as they are also called) who have a base of thousands or even millions of followers, but who, outside of that niche, are virtually unknown.
To give you an example of what we are talking about, just think of a maternity clothing brand that would earn little or nothing by sponsoring the publication in a public profile interested in music or sports supplements.
How do you see the fame and reach of the , is a new reality and different from what was known until a few years ago. Currently we talk about niches in which each influencer works.
And if you work with Instagram or would like to, right now we are going to show you which are the most popular niches on this platform.
Entrepreneurship and business
There are more and more influencers specializing in business. This ever-expanding market niche includes hot topics like digital marketing, finance, social media, and digital content.
If you work in this segment and want to attract the public, focus on and prepare quality outreach material. And, of course, do not forget that the most important thing is always going to be the content you deliver.
Look at the example of this digital marketing expert:
landscape photography
Profiles with special landscapes and well-taken Instagram photos represent one of the main niches of success on Instagram. An example is that of Lars Van de Goor, a photographer whose publications reach thousands of likes.
You can see that the images as a whole have a strong style, particular to this author. That is what makes the profile more striking and authentic.
Food
Gastronomy is another market with great potential on Instagram, whether for those looking for recipes or for those who just want to see beautiful and appetizing dishes and sandwiches.
A famous instagrammer in that niche is the photographer Brittany Wright, whose posts fill the eyes of any mortal. With great taste, she plays and explores the colors and beauties of cuisine, leaving anyone who follows her with water in their mouths.
Again, we can see that the artist plays with geometric shapes, textures, and colors in all her photos, generating admirable compositions.
Animals
Who can resist a cute and cute animal?
Animals also have their captive audience on Instagram. It doesn’t matter if you are a catlover or a doglover, there are very famous profiles on the net for all tastes.
Those who want to follow one of the cutest and most captivating puppies on the net can see the profile of Jimmy, the Bull Terrier (managed by his owner Rafael Mantesso) who delights his followers with postures that mix drawings with reality.
Fitness
The life of those who seek a healthy routine and fitness, without a doubt, requires a lot of dedication. It is no coincidence that this niche is so successful on Instagram. There are millions of users looking for inspiration in these profiles.
Dominican blogger Massy Arias, for example, is a success in the fitness niche on Instagram. Creator of plans for a healthier life, she already has more than 2.5 million followers.
Fashion and design
Who does not resist a fashion trend, without a doubt follows profiles of famous people in the field of fashion on Instagram. The twin sisters Amelia and Elisa, for example, are a success on the platform, with more than 440 thousand followers.
Trips
Travel and adventure lovers are another successful niche on Instagram. Digital nomad Antonio G. made travel his profession and helps more people do it.
Music
The music market was another beneficiary of the democratization of fame provided by Instagram. Today, with a good camera, a well-prepared strategy, your voice or instrument, you can win over many fans online.
It is even a way for new artists to conquer their space more independently. The young rapper Emblema is an example of success on Instagram.
Lifestyle
What is sold on Instagram is often a lifestyle, in which the fan base follows the influencers for seeing them as a true inspiration for their day to day, be it in the way of dressing, routine habits, tastes , etc. An example is the instagrammer Maria Pombo, who already has more than 1.8 million followers.
Skin care and makeup
Within the health and wellness niche, this micro-niche market is on the rise due to the growing awareness of the importance of taking care of both the body and health in general, as we saw in the Fitness niche.
The Argentine influencer Daniela López is one of the favorites on the social network when it comes to skin care. In her profile I am a dadatina of her, In addition to reviewing products and clearing up all the doubts of the followers about treatments and aesthetic processes of the skin, she promotes the #pielesreales movement.
11 tips to help you take great photos for Instagram
To stand out on Instagram, the core rule you have to follow is basic and quite predictable: take great photos. At the end of the day, we are talking about a social network based on images.
Check out some tips to make your photos for Instagram a success on this platform:
1. Invest in a quality camera
Whatever the commercial objective of your Instagram profile, you need to maintain a professional quality standard in your posts to guarantee credibility in the market. For that, we recommend that you have a professional camera or a smartphone with a good quality camera.
It is also important that you pay attention to the resolution of the image. the good ones allow you to adjust its size to 1024 × 1024, so that the photo remains sharp after reducing the parameters of Instagram.
If you are not familiar with these tools, use applications for better results, such as .
2. Consider the lighting
One of the aspects that most influences the quality of a photo is lighting. Therefore, knowing how to use it in your favor is essential when taking photos for Instagram.
Study the different lights that each moment of the day provide and what effects they generate in your photos. If you’re indoors, set the mood by taking advantage of natural light or with some simple tools like a ring lightlamps or even a flashlight.
You can also use the contrast of the sun with the shadows to create different effects. But remember that the shadows, if used in the wrong way, can hide features and expressions, obtaining a different result than you expected.
Use various shapes and angles of lighting and, above all, your creativity to attract the attention of your followers. If you are interested in this matter, read other tips on .
3. Choose suitable scenarios
Knowing how to choose the ideal setting for each type of photo is essential. After all, that’s one way to direct your followers’ attention.
Use scenarios in accordance with the theme or remember that you can also resort to plain backgrounds of a single color. It is not advisable to leave objects that have nothing to do with the subject of the photo and rather convey an idea of lack of professionalism.
4. Define a style with filters
Instagram offers a wide variety of filters in the application itself, in addition to the various available on the market. By making use of the most suitable filter for the style of photo you have taken, you can increase the quality and add originality to your photo.
Of course, avoid exaggerating with unnatural or very loaded filters, or edit the photos too much unless it really is the effect you want.
5. Always use the same range of colors
In addition to the filter, some influencers always use the same tones and colors creating a good .
This is not an obligation, but a strategy to generate your own identity and style, as well as being one more point to capture the attention of the public.
The less positive part is that there are more limits when it comes to publishing and that the work and time to establish the composition of the image can be greater.
6. Play with the angles
Certainly you must have already heard some influencer say that a good photo is a matter of angle, and that could not be more true. A well-made photo captures the viewer’s gaze, valuing the attributes of the person or object photographed.
This perspective changes if you are photographing someone/something or if you are taking a self-portrait, better known as selfie. In this case, the angle of the face is optional, but it is interesting that you do some tests to discover your preferred “side”.
If your goal is to photograph an object or landscape without losing true proportions, the best angle is achieved by keeping the phone parallel to your shoulders.
Photos taken from far below or far above create illusions that alter proportions by enlarging or reducing the subject. This type of angle is only recommended if you want to play with the image, like taking a photo “holding the sun”, for example.
7. Study the plans
The plane of the image will depend on the intention you have with the photo. For example, if you want to highlight the look of a person, a plane in which the whole body appears is ideal.
But if your intention is to sell the shirt, you can try a medium shot that highlights the attributes of the garment.
For accessories, detailed plans are recommended, in which the colors and shapes of each piece can be seen well.
You can also innovate using unusual frames, such as the zenithal or subjective.
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