Motivational videos are content that has a narrative capable of inspiring you, teaching you and helping you to have more energy to achieve your goals. You want to know more? Stay with us!
Frequently, we feel that the work routine is very exhausting. On a daily basis, people are looking for knowledge, connection, or stories that they can relate to, inspire, and can chase away the blues. In what format can all this be found? In the motivational videos!
Motivational videos exist in the most varied forms. Conferences, success stories, film fragments, etc.
It is a field rich in possibilities for those who want to consume a daily dose of motivation. In the end, nothing better than knowing success stories similar to ours.
In this article, we are going to explain what motivational videos are and show you the best examples to inspire you.
In addition, we are going to give you extra tips to produce a motivational video for your business and inspire other people. Shall we start?
What are motivational videos?
Have you already wanted to give up on a project and changed your mind after watching a video or reading content that motivated you?
If the answer is negative, you can be sure that it will happen to you one day.
As we said, motivational videos are capable of inspiring you and helping you to achieve what you set out to do. A video is not always made with the aim of motivating someone, but some end up being considered motivational and go viral.
The determining factor for the success of these videos is identification. People are motivated by content because they identify with it. However, there is no formula for creating a motivational video.
Some videos can be testimonials from sports icons, scenes from famous movies, talks or content made by companies with teachings on leadership and motivation.
Do you want to know more about motivational videos? Take a look at the list below!
7 examples of motivational videos to inspire you
As we said before, there are motivational videos of the most diverse types. And you may be surprised to discover that you can increase your self-esteem and believe in yourself more just by changing the perspective you have on your life.
For this reason, we have selected the best and most well-known motivational videos. I’m sure they will help inspire you!
1. Famous quotes
Motivational videos taken from famous movies or series are a classic that never gets old. Generally, people use these images and share them without any pretense of going viral, but it ends up happening.
In the film Dead Poets SocietyProfessor John Keating, played by Robin Williams, leaves a lesson for his students: Carpe Diem (seize the day)!
2. Stories of overcoming
Everyone has a story to tell, especially entrepreneurs. Telling the story of your business day is an excellent way to motivate other people who are in the same situation.
In the following video, the team tells the story of Ramiro Reyes, who turned his dream into a successful digital business.
3. Customer success stories
One format that can create a lot of identification is success stories. In agreement 97% of consumers review customer testimonials and say it influences their purchase decision.
A success story from your clients may be what was missing to convince other users of the quality of your business!
4. Motivational speeches
You have probably already seen motivational videos of great personalities. After all, they too went through hardships in life before they succeeded. One of the best known is that of Steve Jobs, which dispenses with presentations.
5. Inspiration for a better life
One of the main goals of motivational videos is to inspire the viewer. Many companies achieve this by producing content based on the knowledge of the public and customers.
An example is Dove, whose majority audience is female and, for this reason, created a special campaign to reinforce female self-esteem and beauty.
6. Motivation for teams
Many times, with a heavy work routine, it is common for some teams to lose synch. Sometimes a team needs to face challenges and difficulties for the greater good, right?
It’s the story of the movie Undefeated, showing the campaign of the South African rugby team in 1995, shortly after the end of apartheid in the country. An example of leadership, teamwork and planning.
If you don’t mind spoilers, check out the final scene of this movie!
7. Inspiration for leaders
One of the great focuses of motivational videos for entrepreneurs is the question of leadership. It is not easy to lead a business and a team, but a few details make the difference.
In this TED Talks, leadership expert Roselinde Torres talks about what it takes to be a great leader.
How to produce your motivational video?
As we can see, motivational videos are important inspirational tools. And of course, you can also produce your own and share your story with other people.
For the video to have the desired reach, it is necessary to go beyond the simple positive message. Care must be taken so that the language is easily understood and encourages people to want to improve.
Learn now everything you need to produce motivational videos!
What does your audience want to hear?
The first step in creating a motivational video is to fully understand what your audience wants to see and hear. Not all motivational speeches work in the same way for everyone, because people have different experiences and experiences.
Do a lot of research on your audience and map out a to understand what their pain points and problems are so that they can be addressed.
The buyer persona helps you understand, in addition to the problems faced by your potential client, some details such as gender, age, economic class, level of education, professions, hobbies and other aspects of the daily life of those who will potentially see the video. .
With that mapping, you will be able to adopt the correct tone of voice and create analogies with more attractive stories. The result? An assertive motivational video!
Talk about something that really inspires you
Inspiration can be in the little details of life. When we find a video about a situation that we identify with, our almost immediate reaction is: “I went through that too!”.
Don’t be afraid to say in the video what inspires and motivates you every day. It can be something very personal, like your family, or professional, like the desire to grow professionally. Knowing your audience and directing the message to them, your video will have the expected effect.
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A motivational video will only have the desired result if it provokes identification between the story it tells and the viewer.
Think of yourself watching a motivational video: if you don’t identify with the message, it won’t have any effect on your life.
Reinforcing the previous advice, knowing the public is essential to create the right message and provoke its identification. But identification also occurs when you use a language familiar to the audience and enter their reality.
An important tip: use real examples from your life to connect with the viewer. It shows that it is possible to get out of a situation, however difficult it may be. But always offers possible solutions.
Focus on the story of overcoming
If there is an element that cannot be missing in motivational videos, it is the example of overcoming. Well, it is what inspires the public and, therefore, should be highlighted in the video.
Try to use examples that you have experienced, either in your personal or professional life. It also looks for people who have been through similar situations and collects their testimonies.
The important thing is to use close and tangible situations and examples. Thus, viewers will be motivated to think positively.
Make the public reflect and desire change
The premise of motivational videos is to encourage people to take the next step in their goals. Your video cannot end without first encouraging decision making and reinforcing how important it is.
To produce really interesting content it is essential to use the imperative mood, to encourage people to change, to take an attitude and to get out of the comfort zone.
As important as the content is the production of the video! If you don’t know how to produce a video, register for free and receive instructions to make professional productions!
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