This is one of the methodologies most used today by those who undertake. To understand it better, you need to know examples of design thinking.
In this post we will give them to you and, in addition, we will explain what is design thinking, what are its characteristics, stages and more. If you are thinking of applying this methodology, read this post to the end.
What is Design Thinking?
Design Thinking is a methodology used to produce innovative ideas that contribute to the success of a business. To follow the examples of design thinkingit is essential to take into account the real needs of your potential customers.
As for the Meaning of Design Thinkingrefers to a “Design Thinking”, and is a completely customer-oriented tool.
In addition to being user-focusedDesign Thinking is related to action, being used to create innovative solutions to problems in a business, for example, declining sales.
Benefits of the Design Thinking methodology
To encourage you to carry out a Design Thinking project, you should know the advantages you get by doing it. Here are some of them:
1. Improve your customer experience
The success of a business depends a lot on how able to meet the needs of its public and to solve their problems. The Design Thinking methodology is ideal to achieve this.
With Design Thinking you show that you are attentive to the needs of your customers and that you empathize with them. The experience of your target audience will be optimized thanks to the fact that your decisions will be based on their preferences.
Thanks to the generated with Design Thinking, you motivate your customers to continue choosing your brand.
2. You can apply it to any area
The Design Thinking methodology can be applied to all brands, regardless of the niche, with the same advantages, helping to develop products and/or services that suit potential customers.
3. It is a multifaceted methodology
In addition to the advantages that we have mentioned so far, Design Thinking contributes to create efficient sales strategies. You can also take this into account when making a.
This tool is ideal for identify the best opportunities for your business.
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What are the characteristics of Design Thinking?
If you want to fully understand what is design thinking, you need to be aware of its characteristics. Like other methodologies, such as the and thethere are factors that differentiate Design Thinking.
These are its characteristics:
1. The process to apply it is dynamic
Thanks to the fact that it is a methodology that contributes to innovation, your application is very dynamic. When using it, the aim is to involve not only clients, but also the entire work team.
And his ability to vary according to the brand and even the project makes using it always a challenge.
2. Value teamwork
On some occasions, you may consider that working in a team is chaos, but Design Thinking helps to avoid it, since it is not necessary to compete to know who has generated the best idea.
This methodology helps you take into account the opinions of the participants in a project, since anyone can create a valuable product and/or service. When the design thinking principlesno idea is discarded.
3. Boost creativity
To generate ideas of value, it is essential to be creative, thus, it is easier to demonstrate innovation when developing products and/or services.
4. Show empathy with your customers
The first thing to do in a Design Thinking project is to create empathy with potential customers. To achieve this, take into account not only their preferences, but also their needs and problems.
The question you should ask yourself at each stage of the Design Thinking methodology is: what is the best for my clients?
5. It is a visual methodology
Design Thinking is characterized by use visual elementsfor example, infographics and images, because they help people show more creativity and be comfortable and pleasant to apply.
6. It is ideal for those who undertake
One of the best features of Design Thinking is that it can be used by those who are starting a business. With this methodology, you have the opportunity to generate proposals that help you connect with your customers.
And this is ideal to shape your business Y focused on your target audience.
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How does the Design Thinking method work?
For the operation of Design Thinking to be efficient, it is essential to innovate and focus on the target audience, as we have already said before.
In a Design Thinking case study You can use this methodology to create marketing strategies. When applying it, remember to have:
- The necessary materials, including visuals.
- Innovative, creative and empathetic work team with clients.
- Comfortable and inspiring workspace.
To get great results, engage your target audience and minimize the feeling of uncertainty. Thus, you will become a design thinking example.
Know the 5 stages of Design Thinking
The exact phases applied vary depending on the Design Thinking project and their respective conditions. However, in all cases there are 5 fundamental phases that must be completed to obtain the desired results.
To apply this methodology successfully, in all examples of design thinking These phases must be followed:
1. Empathize
As we explained before, empathy with your customers will allow you to know their preferences, needs and problems with your products and/or services.
If you want to generate the necessary data, communicate with your target audience. The information you collect will help you generate valuable ideas for your business.
What tools can you use to empathize with your customers?
- Interviews.
- Observation.
- FocusGroup.
Being empathetic or, so to speak, putting yourself in people’s shoes, is vital to creating solutions that are according to the realities of your customers.
2. Define
In this phase, the needs and pains of your target audience are defined, which will help you to have a basis for creating innovative approaches and different approaches.
To make the definition, take into account the discoveries of the first phase of the Design Thinking project and include the obstacles that may arise when implementing your ideas.
This phase allows you identify the really important ideas to create effective solutions.
How can you make sure do not overlook any important information? We recommend that you write the information on post-its or that you use a PowerPoint presentation, for example.
3. Idealize
This is one of the most important phases in all examples of design thinking. It is essential to be realistic, but, above all, to demonstrate innovation and creativity.
Taking into account the information generated in the definition stage, it presents the ideas that best fit your business and have at your fingertips materials and tools that you consider necessary.
Here you should not stay with the first idea you have, but to generate as much as possible. That way, you’ll have a wide variety of options when developing products or looking for innovative solutions.
Have an open mind when idealizingbecause even the strangest ideas can create solutions that capture the attention of your target audience.
4. Prototype
To proceed to the prototyping stage, select the most valuable ideas generated by idealizing. With this process, you get a palpable element that you can analyze to determine if it needs improvement.
When a prototype is created, you avoid having a final result that does not benefit to your business or that does not meet the needs of your customers.
In the case of services or solutions, the way to prototype is translate the idea into a graphic representation. Thus, you manage to study it as if it were a tangible prototype.
What is the goal of this phase? Determine how practical or convenient it is to apply your idea.
5. Try
If you want to complete Design Thinking successfully, don’t forget the testing stage, as it is essential to ensure satisfaction of the target audience.
Testing is done with your customers, because they are the ones who have to test the ideas that have been created in the design thinking process. This is how you identify:
- Both small and large failures.
- Improvements that you must apply to the product, service or solution.
- Shortcomings that the idea you are testing has.
Depending on the results you get in the tests, you can come to different conclusions.
There is a possibility that the Design Thinking testing stage shows you that the most convenient thing is to start over, that is, from the empathizing phase.
Don’t ignore what the results showis essential to ensure the success of the Design Thinking application.
Examples for the 5 stages of Design Thinking
Now let’s start with the examples of design thinking. The first will be fictitious and will allow us to explain how to carry out each stage of the methodology.
Is about a food business you want to find a solution to declining sales by applying the Design Thinking methodology:
1. Immersion stage example
To empathize with its customers, the food sales business is responsible for studying current needs. In doing so, it was determined that the preferences of the target audience changed in recent months.
Because the business does not have the food that its customers want to buythey prefer to visit other stores to find them.
2. Example of the Definition stage
Taking into account the information obtained by empathizing, the business determined that your customers prefer organic food. That is the reason why its sales have decreased, since it does not have food of this kind.
In addition, it was established that, even if they apply an efficient solution, a problem may arise: How will people know that the grocery store has started selling organic products?
3. Example of the Idealization stage
In this phase a lot of ideas were put forward, the main one is to start selling organic food. In addition, the option of including products that, compared to those preferred by customers, are more attractive was raised.
Regarding the problem of the lack of knowledge about the sale of organic food, the idea of advertise through social media.
4. Example of the Prototyping stage
The selected ideas for the prototyping phase were these:
- Sell the organic foods that the target audience prefers.
- Promote new products through the business’s social networks.
The way in which these solutions were prototyped was through a graph. In it, the most purchased organic products by…
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