Currently, there are various content formats available to users, who can choose what they are going to consume according to their needs and preferences. The podcast is one of the existing content formats that has increasingly attracted the interest of the public.
The people most interested in this new format usually spend a lot of time in traffic or use headphones frequently, however it is not only they who prefer them, but also people who need fast information and little time to consume it.
This happens because it is a simple way to be informed or learn more about a subject, without having to stop doing an activity that the person was doing before, such as driving, for example.
If you already have one or if you are going to venture into one, remember that the podcast is a practical and fast format to create content.
Still don’t know how to make yours?
Today we are going to show you how to create a quality and attractive podcast for your audience. Follow our tips!
What is a podcast?
VIDEO | Podcast: How to make a podcast with minimal investment?
Before explaining how to make a podcast, it is important to know exactly what this type of content is.
Podcasts are audio files streamed over the Internet, basically working like digital radio.
Unlike other content formats, which use text, images and videos, podcasts are made just to be listened to, which makes them a great option for those who want to consume content while doing something else.
Many times, this format is used to broadcast conferences, discussions, and programs. But it is also possible to create a podcast to talk about the topics that you master and that can be attractive and teach your audience something.
There are already teachers who are investing in podcasts for , for example, due to the practicality of this content format.
If we think of the number of people who complain about having little free time, imagine the success of content that can be listened to while the user washes the dishes, faces traffic to go to work, has lunch, waits for a doctor’s appointment or exercise.
How to create a podcast?
Now that you know what a podcast is, you must have noticed how profitable it can be for your users.
Making a podcast does not have to be complicated either, especially if you know the step by step so that your content is complete and professional.
Do not miss the tutorial in 10 practical steps that we have prepared especially for you:
1. Choose a topic for your podcast
The first step should be the choice of the topic that you will address in the podcast.
As much as you have knowledge of several topics and want to share everything you know, it is interesting to focus on a certain topic to break it down and deliver content that really adds value to the public.
Choosing too many topics to cover in a single podcast can leave it confusing and tiring for listeners. In this case, it is better to make more than one file and separate them by category.
2. Define the podcast participants
To make your podcast more dynamic and interesting, you can invite other people to participate.
If you sell natural products, for example, and you think that sharing content about sustainability will attract the attention of your audience, you can invite consultants, researchers or anyone else who is in the field to share their knowledge with listeners.
In that case, you can create podcasts in the format of interviews, debates or simply educational, so that the guest gives a class on the selected topic.
3. Plan the content to be covered
Before you start recording, we recommend that you create a simple script of what you are going to tackle.
If, due to nervousness, emotion or simple forgetfulness, they “give you that target” when speaking, this can compromise the quality of your content.
Your script can contain only the main topics and some annotations with hard-to-memorize statistical data and information that cannot be forgotten, such as names of books, authors or institutions that are mentioned.
4. Prepare vocally
We remind you that the podcast is a digital audio file and users must clearly understand what is being said.
You or your guest must have good diction and master the tone of voice so that it is neither too high nor too low.
To guarantee the quality of the material, you can even do some voice exercises before recording. On the Internet, there are various examples and tips available.
Another good technique is to train before recording. With the script of your podcast in your hands, train everything you want to say so that, when recording, you can speak fluently, calmly and confidently.
You can even record a previous audio to listen and correct what you think is necessary.
VIDEO | How to lose fear in front of the cameras?
5. Order the equipment to record
Creating a podcast requires few instruments and therefore little financial investment.
One of the only necessary tools is a good microphone, so that the audio is captured properly and transmits your message with quality for the listeners.
In the market, you find several options, each with different characteristics and values. It is possible to use USB microphones, lapel microphones or even the one on your smartphone.
In addition to worrying about the chosen microphone, it is important to pay attention to some details of the recording location.
The environment must be quiet, without external noise or other interference. Avoid open spaces, which present a lot of noise, because depending on the intensity of the noise, it will not be possible to edit without damaging your material.
You can record your podcast at home. Just make sure you tell your family members and choose a room that is as far away from the street as possible.
Before recording, order everything you will need so that it is not necessary to take many pauses during the recording. Thus, you guarantee the sequence of your podcast and reduce the work with later editions.
6. Edit your podcast
After you record your podcast, you need to edit it, so it reaches your audience as professional looking as possible.
As much as the chosen environment is silent, it is common for some unwanted sounds to appear in the recording or audio unevenness. At this stage, these details must be corrected so that all the material is understandable.
It is not indicated that the user has to turn the sound up or down in order to hear different people. That is why it is so important to pay attention to the height of the voices and balance them.
Take advantage of editing to cut out unnecessary parts, such as long pauses and moments when the announcer got confused or made a mistake in some information, for example.
The podcast must be objective, so that the public does not find the content tedious and finish listening to it.
In the edition, you can also include a sound track, bullets or sound commas.
Choose that they are related to the topic addressed, to create a context for the listener, and be careful with the sound effects! They serve to make the podcast more fluid and less exhausting, but in an exaggerated way, they can have the opposite effect.
7. Publish your podcast
After editing, your podcast is ready to be published. To do this, simply choose the ideal platform!
There are specific platforms to host audio, many of them free for both professionals and listeners.
is one of these platforms.
In addition to offering the necessary tools to publish and share your podcasts, it has a statistics analysis service. This functionality helps you understand the main characteristics of your audience and how they interact with published files.
To use the platform, you must create an account with an active email address, fill out your profile, configure the content with information such as category and language, and submit your feed. All this for free.
8. Promote your podcast
There are several channels that can be used for the dissemination of your podcasts and you must take into account the most accessed by your audience, so that your files reach the desired audience.
It is possible to use organic channels such as , you or so that more people have access to your audio content.
Place attractive messages that show the advantages that users will have when listening to your podcast. Revealing snippets of content can also leave the listener curious to see the podcast through to the end.
Regardless of the way you choose to spread your podcasts, it is important to start producing them so that you realize if your audience is really attracted to that type of material. Thus, you manage to make people know your business and better understand your area of action.
VIDEO | How can you monetize a podcast?
9. Promote your podcast
In the event that you want to speed up your results and give your podcast greater visibility, a good alternative, which would also enhance the previous one, would be to invest in paid advertising.
Through the paid promotion of the material on the various channels, you will be able to reach an audience that, although they do not know you, are probably very interested in the content that you have recorded.
Whether through Google, Facebook, YouTube, Instagram, TikTok or LinkedIn, your material will have a greater reach and greater opportunities to be downloaded.
10. Measure the results
It is important that after having disclosed and promoted your podcast, you review, measure and evaluate the results you have obtained.
In the event that the results you have obtained have not been as expected, the data will help you adjust your strategy and reduce the mistakes made, meanwhile, in case these are as expected or even greater, the data will also show you what was the reason for such good results.
Of course, to measure these results you have to have defined the most important metrics and indicators, and to define them you have to ask yourself some questions, such as:
How many times was your podcast heard? How many downloads did you have? How long on average did the people who decided to download it listen to your material? In which countries or regions was it most popular? How old are the people listening to you?
By continuously carrying out this activity, you will be able to better understand what your audience is interested in, create more valuable content for them and consequently more profitable for you.
And now that you know how to create a podcast, how about trying other ways to create interesting content to attract the attention of your audience?
Take advantage and read and discover other ways to attract your customers.
Facebook Comments
Disqus