Posting videos on Twitter or, as it is called in English: Video Twitter, is today one of the leading marketing strategies.
Video is currently one of the most popular content formats and one that has generated more results for brands, in addition to adapting to multiple communication channels. It is a way of transmitting information to your audience in a more dynamic and at the same time more attractive way.
The data proves this: today, being also the fastest growing type of media consumption today.
In this way, posting videos on Twitter is an excellent way to take advantage of the strength of this format to generate good results.
But, just like any other type of content, you must use it properly so that your brand can benefit from it. It is necessary to plan the content very well, in addition to thinking about how to spread the material.
In this post, you will learn the main advantages of working with videos on Twitter and discover how to make the most of the format on the platform. Observe.
Learn how to post a video on Twitter
You can post a video on Twitter with your cell phone or with a computer. We are going to show you the step by step in each of the devices:
with the cell phone
Uploading a video to Twitter from your cell phone is very simple:
- After opening the app, click the tweet icon (with a feather symbol).
- The videos saved on the cell phone will appear at the bottom of the application. Simply select which video you want to post.
With the computer
The process is also not difficult by means of the computer. Follow these steps:
- Click the button to tweet.
- To add the video, click on the image icon (it is the first one that appears shortly after the space for you to write the tweet).
- Select the video and click “Open”.
On both devices, after following these steps you can reduce the size of your video. Then, just write your tweet and publish it.
Advantages of using Video Twitter
Many of the opportunities provided by the use of videos on Twitter were revealed by a study carried out by the same social network in association with Research Now based on the behavior of users.
Below, learn about the main advantages of using videos on Twitter.
1. Public preference for the format
According to Twitter data, 41% of users say the platform is great for sharing and discovering videos. On top of that, more than 80% say they watch video content on Twitter, with 90% of those views being done on a cell phone.
This is an audience totally open to consuming this type of content and sharing it on the same platform.
2. Focus on content discovery
Twitter users tend to consume videos differently compared to users of .
On YouTube it is normal to search for specific content on a certain topic or channel. Already on Twitter, people are more likely to consume a material simply because it appeared in the feed.
3. High potential for interactions
Do you want to gain more retweets and replies with your brand posts? Video is an excellent format to enhance these results.
Video tweets generate 2.5 times more replies and 2.8 times more retweets. This makes your content reach more people, even those who do not yet follow your brand on the platform.
4. Versatility in the use of devices
The consumption of videos on Twitter is greater by cell phone, but it is worth noting that one of the advantages of this social network is that the video can be viewed in a similar way on any type of device.
This allows your content to reach different audiences at different times of the day, so that in all cases there will be a guaranteed audience willing to consume your content.
What types of videos can be posted on Twitter?
One of the main advantages of working with videos is that you can produce them with different objectives depending on your strategy.
This benefit is within your reach when working with Twitter, it is enough to know the profile of your target audience well and give the appropriate treatment to the content you are producing.
Find out below 4 types of videos that you can use in your business Twitter.
1. Intrigue Campaign Videos
Intrigue campaigns are great tools for piquing the public’s interest in a certain release without revealing a lot of information.
Advanced techniques are often used in its planning and execution in order to ensure that the content has the correct ingredients to go viral. And, by the way, Twitter is the ideal space for it.
An intrigue campaign is not usually a long video, which makes it ideal for quick consumption on the platform, since this type of material is usually very frequent on it.
By posting your intrigue campaigns on Twitter you increase the audience’s anxiety regarding the launch, while taking advantage of the network to make them stand out.
2. Product Videos
Your Twitter can also serve as a vehicle for direct disclosure of your products, by showing videos that describe them in an attractive way. Thanks to the high exchange power of this format, it is even possible to bring the content to people who do not yet follow your account.
It will be the case of showing, for example, how your product can help the public and what its advantages are.
3. Institutional videos
Presenting your business showing its characteristics and strengths is always necessary to consolidate its position in the market. In this sense, the use of videos can help you a lot to make it stand out in a feed as full of competition as Twitter’s.
So, consider posting . In addition, it is also possible to pin them to the top of the profile, which will make all those who visit it be impacted by that content.
4. Answer videos
One of the main interests of Twitter is in the interaction with the public. It is common to receive questions from people who follow the business and it will be essential to give them the necessary attention with quick and efficient answers. However, this is not the only way to manage the situation.
You can also use the power of video to answer questions from your followers. Experiment publishing audiovisual content in which the main queries are answered in a simple and detailed way.
Take advantage of business opportunities through Video Twitter
As it was already clear, Twitter is an excellent platform to spread the videos of your business.
In short, it is a format that works very well within this social network, in addition to enjoying high approval from the public. You just have to create the right material for your audience and take advantage of that combination.
Now that you know how to use video on Twitter, do you want to know more ways to improve your results using that content format? Check on the blog
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