Many people want to . After all, it is a modality that allows you to have more flexibility in your hours and workplace, as well as other advantages such as having more time to spend with your family or study.
When we look for a profession online, we usually find possibilities such as being content creatorwork with design, programming, as a freelancer or be a Co-producer at , which is what we are going to talk about today.
The thing is that not everyone knows which one to choose. There are many people who master a certain subject or want to invest in something, but have no idea how to do it.
If you are one of them, you can use your experience and work in collaboration with other Producers. This is called co-production.
And if you want to know more about the subject, read this post to the end to learn more about this functionality, which is already a great ally of the Producers of our platform, and understand the path to become a Co-producer.
What is co-production?
Co-production is a system that allows you to create a digital product with other people, in which the profits are divided automatically according to the preference of those who participate.
Basically, it is the possibility of easily integrating a partner to your business, for a predefined or indefinite period, depending on your strategy.
We are going to give you an example so that you understand better:
Suppose you have a digital product but you don’t know how to sell it or apply marketing strategies.
With co-production, you can integrate someone who is a marketing and sales specialist into your business to do that part of the work, in exchange for a percentage of your sales.
The opposite can also happen, that you dominate the market but you are not an authority to speak on a certain topic.
In this case, it is possible to find a specialist in the matter and launch it on the market. This person would be your Co-producer and would receive their commissions automatically through .
Another great advantage of co-production work is that it makes the distribution of profits much easier, since you do not need to spend time manually making bank transfers to distribute them among the Co-producers.
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Producer, Affiliate and Co-producer
In addition to co-production, at there are two other ways to work with digital products: affiliation and the creation of digital products.
These 3 profiles work as allies with each other in Internet business, and now we are going to briefly explain how they do it on our platform.
1. Producers
It may be your case! They are those who have an info product in any format, that is, they have created a digital course, an ebook, a subscription product, etc.
These people are proficient in a topic within a certain niche and want to share their knowledge with others on the Internet.
On the platform, they are also in charge of defining the value of the products, the means of payment, the offers, the percentage of sales commissions and the team with which they will work, among other aspects.
The They can advertise and market their products by doing email marketing, using their social networks, as well as tools such as .
2. Affiliates
These are professionals who advertise and sell other people’s products using digital marketing strategies.
They are great allies of Producers, as they help them reach new audiences and expand their chances of selling.
The It greatly facilitates the work dynamic, by generating HotLinks, that is, individual and traceable links that serve to promote products and identify the origin of sales.
With them, the assignment of commissions is automatic, much safer for and less complicated for Producers.
3. Co-producers
As we told you before, co-production is when two or more people create a product together. And in this context, there are two scenarios where functionality stands out even more:
- Specialists in a certain niche come together to create a special product, top of the market.
- A specialist teams up with a digital marketing professional to develop and bring a new product to market.
Co-production at opens doors, not only because it is a kind of catalyst to establish collaborations, but also because it creates space for the development of a new career: that of Co-producer.
The Co-producer can be someone who does not have specific knowledge of a product’s niche (eg health, finance, etc.) but is a specialist in creating the digital product and bringing it to market.
To carry out this work, instead of charging for service, he does so for results, becoming Co-producer of the main Producer on the platform.
The figure of the Co-producer in can be the driving force to increase the turnover of a product and go to the next level.
Why become a Co-producer?
The main reason to be a Co-Producer is to be able to do business with someone else and to split the responsibilities of creation and management.
Imagine that you already know someone who has authority on the Internet, like an influencer, for example. In this case, you can propose a co-production and become responsible for generating traffic for your product.
With this, both win and the value of the commission of each one will depend on the type of contract they make.
Here, it should be remembered that it is very important to previously sign an agreement with whoever you do the co-production, since the hosting platform of the course will not have any interference in the relationship between Producer and Co-producer.
Thus, both the establishment and the end of the co-production can only be carried out through its acceptance by both parties.
Another reason to embrace this profession is that we know that it is necessary to learn many new things when starting in the digital market.
And the co-production tool allows you to associate with people who are already specialists in subjects that you have not yet mastered or can help you start faster and better.
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How to become a Co-producer?
Unlike Affiliates, who find a product on the market to promote it and apply for membership, Co-Producers have to be invited by a Producer.
For this reason, co-production generally occurs between people who already know each other or who have been specifically sought out by the Producer to establish this type of collaboration.
After discussing and establishing the Co-Production Terms, the Producer registers the chosen person as a Co-Producer of their product.
Later we will show you how to do it. But remember that only the Producer can include someone in the co-production tool.
Quick Strategies to Become a Co-Producer
Here are some quick and practical tips for you to start exercising this function or even take advantage of it in your business, if you are a Producer.
- Meet the potential collaborator.
- Do a study on the market in which you want to act.
- Think about the possibilities of collaboration that you can develop.
- Show how you can contribute to the business.
How does the Co-Production tool work?
If you are a Producer, you can access your account settings to add Co-producers to your business.
To do this, just go to the menu Tools > Co-productions Y select the product.
click on Invite Co-producer.
Immediately, this screen will open:
So, you just have to report:
- The Co-producer’s email (who must also have an account on the platform).
- The contract time (for a specific or unlimited period).
- How the Co-Producer will receive their commissions (for all sales, only for the sales of the Affiliates either only for direct sales of the Producer).
- The percentage of commission allocated to the Co-producer.
If the option of is activated for the product.
Accept the Co-Production Terms of Use.
To accept the co-production invitation, you have to click on the menu Products and select the option I am Co-producer.
Then you will be able to access two tabs: Productswhere those in which you are a Co-producer are exhibited, and Requests receivedwhich displays Co-Producer invitations that you haven’t accepted yet.
If you are the one who invites another person to be a co-producer, will send you an email with a link. Once you accept, the co-production contract will be signed.
The person who registers the product is called Main Producer.
To break the alliance, the Producer must access Tools > Co-productions and, in the three dots to the right of the chosen co-production, click on Cancel Co-production.
At this time, an email will be sent to the other party involved to accept the term of the contract.
It should be noted that this action must be carried out through the link sent by mail and, as we have already said, the decision to end the co-production must be bilateral.
It is also important to remember that the Co-Producer has to accept all changes that the Producer makes in the co-production tool. Otherwise, it will not be possible to modify the co-production period or the stipulated commission.
Main Rules for Co-Producers
1) The number of Co-producers is unlimited, and the main Producer can share up to 99% of the profits with as many Co-producers as they want.
2) Regardless of how many Co-Producers there are, the Lead Producer is responsible for the product for tax, tax and legal purposes.
3) Only the Lead Producer can make changes to product settings.
Co-Producers will have access to Sales History, but will not be able to modify any of its features.
4) The Lead Producer may include other persons as Co-Producers of one or more of their products. And these may receive a different commission in each of them.
5) The main Producer is the one who defines if the Co-producers can also sell a product as Affiliates. If this is your case, in addition to the co-production commission, your Co-producer will receive commissions for their sales as an Affiliate.
6) The Affiliate Manager, who is responsible for arranging product outreach and serving as a contact between the Producer and these people, may also be a Co-Producer who will be able to bring Affiliates to your product and receive commissions on their sales.
Extend the reach of your product with co-production
Co-production is a tool that will transform your business and take it further.
If you have thought about working online but still don’t know how to start, teaming up with people who are experts in their respective niches can be a very practical way to do it.
In case you are a Producer, you must have already noticed that co-production can be an excellent option if you cannot invest your time in some tasks of your business, such as marketing, for example, or…
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