Today it is no longer surprising to hear of crises throughout the world. While the traditional market does the impossible to survive, the digital market it just won’t stop growing.
New entrepreneurs are emerging daily in many different niches and success stories are not uncommon, even from those who have never been involved in this world before.
It is not uncommon for them to be called “crazy” either, as they are venturing into digital business when everyone says “nothing is going right.”
Why does the world seem so full of possibilities to some and so critical to others? What do digital entrepreneurs see and put into practice that most people don’t seem to see? Why is he still prosperous? Digital marketing and the traditional market seems to collapse?
In this article we bring together the 5 fundamental practices of successful digital businesses so that you can put them into practice in your business from now on.
1 – Start simple, two pages is all you need
“Pay attention: if you spend more time on the technical part than on being an entrepreneur, something is wrong!”
Hugo Rocha – Co-founder of Digital Ignition Y Launch Formula
It cannot be said that the digital world is extremely simple. In fact, there are many variables, thousands of different techniques, and various ways of working.
The point is that in order to get into the game and start to be successful, you need to simplify your start.
Creating long sales funnels or making complex launches can be negative for those who are just starting out and have no previous experience. These techniques are highly recommended for those who already have some results, otherwise it simplifies.
You would surely be shocked if you knew how many products are now at 150 degrees at and they started with only 2 pages.
See which are the 2 most important pages of your business:
1) Capture Page
A “capture page” is a page that contains a promise of value, which will be available to those who wish to enter their email address in exchange for that benefit.
This page is simple. You can promise a way to solve a problem for your audience, or give something of value in PDF format with valuable information.
2) Sales Page
The “sales page” is the most important page of your business. In fact, many startup businesses are built with just a sales page!
Many of ‘s biggest producers started this way. Your sales page must contain valuable information, a clear value proposition aimed at the people who decide to buy your product.
Refer to the benefits of your product rather than its features. The user is interested in the problem to be solved with your product.
2 – A good relationship is the basis of any business
People do business with people, not companies.
That is the maxim of digital businesses that prosper. They build relationships with their clients and people interested in their niche.
Now that you have a capture page and a sales page, all you need to do is create a few emails saying who you are, what you do, and why your product can help people solve their problem.
Remember that you have to simplify! 3-5 emails at the beginning are enough to engage your audience, build trust, and make your offer.
3 – Have data, measure everything!
With two pages and 3-5 and emails it is imperative to track metrics.
At first, and to simplify, you just have to use Google Analytics. There are thousands of testing tools that can be used after you’ve established yourself, however we suggest you start simple.
“Ideally, only collect the relevant data to put together a strategy, an action plan”
Felipe Pereira – Founder of Digai
Email open rates, click-through rates on the sales button, conversion of visitors into buyers, and volume of traffic on your sales page are the thermometer to know whether or not what you are producing is giving results and they must be measured from day 1 of your business.
The next two characteristics are more subjective, but without a doubt the most important to have a successful business.
4 – Build and reconfigure your mind set
First of all, to achieve success one must above all believe that yes, it is possible to have a digital business.
The entrepreneurial spirit resembles a roller coaster of emotions, at a certain moment you are at the top enjoying yourself, at others you are at the bottom; sometimes the business stops growing and other times the results are extraordinary. That generates emotions that can lead you to want to abandon ship…
To control your emotions and, as a consequence, your results, you have to understand that your main enemy is yourself!
control the so-called mind set or mental model generates great results.
“Emotional maturity is one of the main attributes of the successful entrepreneurial mindset.”
Conrado Adolpho – Founder of Webliv
Be positive, reduce the time you watch TV, control your environment, which influences you more than you think!
You realize that you are controlling your mental model when you enter frequently and with greater ease in the flowthe state of work where things flow and results appear.
Train your mind so that she is your ally, not your enemy.
5 – Develop infoproducts aligned with your life mission
What is your mission as an entrepreneur? What do you really want to contribute through it?
It’s pretty clear that entrepreneurs who have focused only on making money do vastly less well than those who help people with their problems.
Many people do not know how to say “why” they do what they do, and that does not mean that they will not achieve financial results if they do not have a clear life mission. It just means that things become easier and more motivating for people who work for their ideal, with the financial result being a consequence.
That may sound silly to you, but keep in mind that no great company is born from the simple desire to make money. The best and biggest companies in the world came from a dream, the dream of changing reality with their actions and their products and services.
Develop your self-knowledge and discover what your distinctive contribution is in the world! Build a business on that foundation and experience the difference that having a purpose makes.
“The key so that you can be in tune with the mission of your soul is that your info product, in some way, helps you to evolve, improve as a person and therefore help others to grow as well.”
Bruno Gimenes – Co-founder of Luz da Serra
Do you want to know more?
The content of this post and its quotes were based on a best-seller created especially for the market of infoproducts and online businesses: digital business. More details of it
If you’re serious about building a digital business, we recommend you give it a read, as it contains stories and great ideas from the top producers of . You definitely have to meet them!
In any case, and above all, never stop learning. We wish you much success.
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