Communication with the client is the key to success for any company. And now that we live in the digital age, it can be much more effective. Surely you have already heard about WhatsApp, however, do you know What is it ?
If you don’t know, don’t worry! In this post you will find everything you need to know about this tool.
We have put together a series of tips and information that are essential for you to get started, take advantage of your full potential and .
Curiosity piqued? Stay with us!
VIDEO | WhatsApp Business: The tool you need for your business
Discovering what WhatsApp Business is: learn more about this tool
You probably know WhatsApp very well.
Since its arrival, WhatsApp has become increasingly popular among children, young people and adults – there are people who say they cannot live without it.
All this success is the result of the combination of some factors:
- The high price of sending SMS,
- The advance of the smartphones Y
- The increase in internet access.
As a result, the platform instant messaging it is already all over the world.
But, in the end, what is WhatsApp Business?
Despite being a real success among users, the app common had some limitations for those who used it for commercial purposes.
That is why, after doing various studies and market analysis, the developers launched whatsapp business, a true support tool for the entrepreneur. In other words, totally designed for commercial use, in fact whatsapp business is an application that basically targets Small business.
The interesting thing is that this resource is still 100% free and has several features that facilitate contact with the consumer and improve sales management.
What are the main functions of WhatsApp for companies?
If you still use your WhatsApp staff foryou are missing a great opportunity to improve your communication and relationship with your audience.
This resource is new, so many entrepreneurs still do not know it well. But, after reading this post, you will have no more excuses for not migrating your account – we will teach you how to do it in the following topics.
So that you have no doubts, we have prepared a video for you to learn how to use the main functions of WhatsApp Business step by step.
VIDEO | Tips | Discover how to use WhatsApp Business step by step
And in case you want to know more about this extraordinary application, we will complement the information provided above and summarize some other functions that could be very useful.
Discover them!
1. More complete business profile
Wearing whatsapp businessyou can make your profile information much more complete.
In addition to showing the customer that the account belongs to a business, you can add other information such as:
- company name;
- Official website;
- address;
- performance segment;
- hours of operation.
Keep in mind that this functionality is not available in the common account, but it is of great importance for a business, since it gives it credibility and increases consumer confidence when negotiating and buying through the common account. app.
2. Use of labels
Another interesting and completely free feature for users of this tool is the tags.
But what is that?
In short, labels allow you to classify your conversations and contacts so you can manage them more easily.
It is important to mention that you can create them according to your needs. But it’s also good that you know that whatsapp business It already comes with some ready templates like:
- new client;
- new order;
- pending payment;
- payment;
- completed order.
Did you see how interesting it is?
This feature gives you a quicker view of the status of the conversation, prevents you from forgetting the customer – something that can be fatal for your market image – and allows you to give them the attention they need.
3. Automated submission of responses
One of the advantages of It is your availability.
The profile and the communication channel are active 24 hours a day and this is very comfortable for those who buy, right?
Obviously, you can’t always respond to the consumer right away, because they may have sent the message on the weekend, outside of business hours, and even at a time when you’re busy with other responsibilities.
Thinking about that, whatsapp business created the automated responses.
You can edit a message, which is sent automatically every time a conversation starts, ensuring that the customer is never left without a response.
Here we leave you some examples interesting:
- “We are very happy about your contact. We will answer your questions soon!”;
- “Welcome to our communication channel. We are already working to serve you!”
- “Hello! Thank you for your contact. Our office hours are from Monday to Friday, from 8:00 a.m. to 6:00 p.m., and on Saturdays, from 8:00 a.m. to 2:00 p.m. We will answer your questions soon!”
4. Access to reports and metrics.
One of the premises to be successful in any business is to act strategically and make the most of the data you have at your disposal.
The use of for instancemakes business management more efficient and facilitates decision-making.
The good news is that whatsapp business brings essential reports and performance indicators for your growth.
In the settings, you can check various statistics and through them improve your communication with the public. For exampleyou can see:
- number of messages sent;
- number of messages received;
- number of messages read;
- Number of replied messages.
5. Chat history recovery
The last function that we present to you is very important.
When you decide to install whatsapp businessyou don’t have to worry about archived conversations, because you won’t lose them.
The tool identifies that you already use the app and suggests that you migrate. So, you just have to accept and hope that the app complete the entire procedure.
Remember that, if you prefer, you can keep your personal profile and use a commercial one on the same device. But, you will need to register a different number in the commercial version.
6. Use of WhatsApp Web
whatsapp web It is a way in which you can access WhatsApp from a browser, and from various devices, it can be a computer, tablet or even from a mobile device.
Among the many benefits it provides whatsapp web we can mention: downloading files directly to the PC, receiving messages on the device you use it on, and greater maneuverability in activities such as sending documents, files and links
7. Product catalog display
Among the new features that whatsapp business has left us, there are product catalogs, similar to what already exists on Instagram or Facebook.
Product catalogs seek to function as a product showcase, thus helping businesses that do not have their own website.
In fact, small and medium-sized businesses can add products or services with relevant content such as price, availability and a detailed description of said products, which will undoubtedly accelerate sales for those who use this functionality.
Benefits of using WhatsApp Business
Now that you know the elements that distinguish whatsapp business of the tool for personal use, would you like to better understand the benefits that your business can enjoy by investing in whatsapp business?
All that we said above are additional arguments, which we offer you so that you can bet on a professional resource and leave your personal account on the app just to manage your friends list.
As you well know, a satisfied customer is the soul of a successful business. So don’t waste time and discover everything you can win!
Improve communication with the client
Undoubtedly, one of the strengths of whatsapp business is that it improves communication with the client.
In a highly competitive market, this can be decisive for the growth of a business.
By providing this service channel, you offer your audience a quick, simple and effective option to dispel doubts, check prices, request support and, of course, complete the purchase.
According to WhatsApp is the app of instant messaging most used in the world. About 67% of the population has a smartphone and spend more than 9 hours a day on the internet. In other words, the app is already in the hands of the public.
With this, there is no doubt that your business can grow a lot with this communication tool. After all, you will be able to approach your audience efficiently and for free.
Increases customer satisfaction rates
Several factors contribute to customer satisfaction, but effective and assertive communication deserves to be highlighted. Because no one likes to wait indefinitely for an answer.
With this functionality of app, you prevent your audience from feeling forgotten and not receiving a response to their messages. With whatsapp businesseveryone receives adequate care and becomes much healthier and calmer.
It is important to keep in mind that being available in an easily accessible channel and ensuring that messages are responded to in a timely manner will help you bond with your audience, which has a positive impact on your sales.
Gives more credibility to the business
The arrival of the internet has meant great advances for the business world. But, at the same time, it can generate insecurity in the consumer, especially when buying online.
Entrepreneurs must strive to overcome this barrier and make it clear to the client that the environment is safe and that it is a serious and competent business.
In this sense, the use of whatsapp business it gives your account more credibility, since it will identify it as commercial.
At the beginning of the conversation, the following warning appears: “you are talking to a business account”. This reassures the consumer – that they will know who they are talking to – and, at the same time, gives you a more professional image.
Allows direct sale of products
As it is a legitimate and verified channel to discuss business, whatsapp business It allows the direct sale of products in a much safer and faster way.
The negotiation of prices, payment conditions and delivery of the merchandise can be carried out through messages, without the customer having to travel. This increases sales and generates economy for the business.
Direct sales are based on relationships and this tool provides ease of communication, agility and practicality in contact with the public.
The result of this is a much more dynamic and productive purchasing process.
Promotes personalization of care
Have you already thought about sending promotions or informing your client about the launch of a new product?
Here are some of the service customization opportunities that this feature offers.
You can…
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