Do you have great knowledge about a certain topic, even if it is your hobby? Take advantage of the opportunity to earn money and discover how to make an ebook from scratch, turning your knowledge into profit.
Digital products have always been a good opportunity to invest and make a profit on the Internet, and they exist in the most diverse formats.
The most traditional among them is the ebook, which is a book in digital format that can be read on any electronic device, such as a computer, smartphone, ereader (digital book reader, such as the Kindle) or tablet.
They can also be printed and read like a traditional book. With an eBook ready, you can sell it over the Internet and turn it into a source of income.
If you also want to discover how to make an ebook to sell, continue with us and see the step-by-step guide on how to do it.
VIDEO | Step by step to write your first ebook
Advantages of creating an ebook to sell on the web
You must ask yourself: is it really worth producing an e-book and selling it? Yes! And I’ll explain why.
How we work daily with and we are inside this market we will place you to follow some details so that you know it even more:
1. Price
With a low cost of production and distribution, a high-quality electronic book can reach the buyer’s hands at a much lower cost than a traditional book, which allows the seller to reduce the price to sell more, or simply keep the price and increase your profit margin per sale.
2. Portability
Due to its digital format, the ebook can be distributed quickly and efficiently through the Internet to any part of the world.
3. Zero manufacturing cost
Unlike the paper book, which has a cost in paper, printing, transport and storage each time it is printed, the cost of the digital book is practically “zero”, since the entire process of sale and consumption occurs digitally.
4. Scalability
As we mentioned, there is also the possibility of selling to people from all over the world, regardless of the day and time. With a system that receives payments and delivers them automatically, as is the case with automates the entire process and further increases your sales and profits.
5. Possibility to work with what you love
If you have something you really like to do, why not take the opportunity to ? You will be able to teach your skill to thousands of people and, consequently, benefit from it. Some digital producers end up working exclusively with their new online business and there are also those who guarantee additional income to supplement their salary.
How to make a successful ebook?
Yes, an electronic book has many benefits, both for those who produce it and for those who buy it. But, it is not enough to just have a computer and start writing.
to reach your its creation requires a very important pre-production, a well-written text, an attractive design and a massive diffusion strategy.
But do not worry. The step by step to make an ebook is below. Let’s do it!
1. Define your buyer person
To learn how to make an ebook, you will first have to ask yourself, who do you want to sell your ebook to? It may cross your mind: “well, for as many people as possible”. But anyone who tries to sell to everyone runs the risk of selling to no one.
Since this is exactly what we want not to happen, we need to know who to sell to and understand when to sell. To guide this step, there is the .
Buyer persona, or avatar, is the semi-fictional representation of the ideal customer. It is based on real information about the behavior of the public, that is, nothing to sell based on assumptions.
Therefore, this avatar will guide all the research, production and dissemination of the electronic book.
Just like a real person, your buyer persona should have a name, age, life story, motivations, dreams, challenges, goals, and pains.
Still not sure how to build your avatar?
Imagine that you are making an e-book with cupcake recipes to sell. Suppose you already have a website with visitors and a fan page on Facebook. Using data from Insights and Google Analytics, we can profile the potential buyer.
Maria Luisa, 40, lives in Medellín and works as an administrative assistant. María is married and has two children, ages 4 and 7, respectively. She loves to cook, especially with her children. To supplement her income, she makes sweets and snacks to sell at work, but she feels that sales are stagnant. She also wants to learn new recipes, but because of her income, she doesn’t want to invest in expensive courses.
This is just the beginning of building a buyer persona. But we can already have an idea of what to address in the e-book.
If you don’t have an audience, you need to start building one. Bet on groups on social networks, watch your competitors carefully and be part of communities that are interested in the same topic as your future ebook.
All this will help you know how to create an ebook as accurate as possible and spread it among the people most likely to make the purchase.
VIDEO | Ideal client or buyer person: what is it and why is it so important?
2. Define the theme of the ebook
This is one of the most important steps to understand how to make a quality ebook, whatever it may be, especially for those who want to make money from the sale of the material. Always choose a topic that you like and about which you have in-depth knowledge. The ideal is that you are an expert in that niche, so that you transmit credibility to your reader.
It is also very important to find a market niche that is large enough to guarantee a satisfactory sales volume. To understand more on the subject, read our post on .
Once you choose the niche, it’s time to choose what topic will be covered in the ebook. Since you want to sell it, you must be sure of your choice. After all, the eBook material should be as complete as possible.
If you’re clueless on the subject, research your competitors and potential trends on Google Trends.
Thinking about our previous personality, let’s look for cupcakes in to find out what people are looking for.
In Trends, you can see two main results: Related Topics, which shows the topics people searching for cupcakes are interested in, and Related Queries, which shows what people are looking at when searching for cupcakes.
You can filter in two ways, Major and Rising, the latter being ideal for seasonal dates (holidays and anniversaries). Take the opportunity to learn more about in this post, which is a great tool for digital products.
3. Organize and structure the topics of the ebook
Decide what the main points are within the topic you have chosen. Make an outline of each of them and organize the chapters thinking about how to keep your reader interested.
It is important that you substantiate your ideas, so do a good search on the Internet about what has been written and what is new in the discussion of the topic you want to talk about.
Study the issues that your client considers important and establish your content based on that.
Keyword search tools like, they can help a lot to select the topics. They even help you understand the interests of your target audience, so you’ll be able to organize content more efficiently.
Searching for cupcakes in Keyword Planner, these were the top results:
Remembering that there is only a small part. You can even download the full list of ideas, which will come in an Excel file.
Based on this, you can now define not only the topic, but also the subtopics that will be developed in the e-book.
4. Illustrate your ebook with photos
The use of images favors reading and makes the ebook more interesting. You have two options to use the photos in your digital book without a high cost.
The first is to use images from your personal archive, which will not cause you problems with copyright.
The second option is. There are numerous banks available on the Internet, several of them are affordable and some are free. Some places to find good images to make an ebook are the following:
- : search site that gathers thousands of photos of use royalty-free at good prices.
- – Offers over 5,000 photos and 8,000 illustrations for free to use.
- – Also offers a paid plan for those who need high resolution images.
- : brings together more than five million photos obtained in various image databases.
5. Choose the format of your ebook (PDF or Epub)
The main difference between the two formats is the adaptation of the texts to the reader’s screen.
An e-book in the Epub format is resizable, that is, it offers the possibility of adapting the size of the text and the font automatically to the available viewing area.
On the other hand, those available in PDF format always maintain the same printing format, regardless of the viewing area.
5.1. Functionalities of Epub files:
- It makes it possible to change the size of the text and modify the font.
- Allows word search and inclusion of highlights.
- You can change the page by touching the text.
- Ideal for the simplest ebooks without many images.
5.2. Features of PDF files:
- Exactly reproduces the model of the printed page.
- Allows you to enlarge or reduce the page to be able to make a better visualization of the contents.
- The navigation bar can be used to flip through pages.
- Ideal for the most worked ebooks, in which the number of images is significant and the format is more complex.
6. Dedicate yourself to design
The layout and publication of the ebook will be true differentials.
Since the intention is to make money from the book, if you’re not proficient in diagramming tools, consider hiring a professional to do the job.
As for the expenses with the design of a common book, the costs with an electronic book will be much lower. A good presentation will elevate the image of your book. You’ll find good freelancers on sites like either.
However, it is perfectly possible to do the layout of an electronic book without being a professional or hiring it. Continue reading below you will see a list of layout tools for ebooks.
7. Register your work
If the intention is to market your ebook, it is important that you register your work. That way you will have all the legal requirements that are needed so that no one can copy your work, the identification system includes all the author’s data necessary for them to feel protected by law. In Spain, you can consult the General Registry of Intellectual Property.
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