Corporate events are ideal for all types of brands, from those that are already well positioned in the market to those that are not yet so well known and want to attract more audience.
This happens because many companies take advantage of these opportunities to publicize their business in the market, attract investors and become a benchmark in their area of activity.
But do not think that the good relationship of the company should be built only with its audience, investors and partners.
It is also necessary to be a reference for the people who work with you and even for your competitors.
Therefore, nothing better than a corporate event. With it, you create opportunities to show that you are an authority in your market, in addition to improving communication with all the participants of the event.
If you never thought of organizing corporate events to charm your market, follow this post to the end and you will see how you learn to do it.
We are going to give you some tips to help you from defining the objective of your event to selecting the speakers and, in the end, you will understand how important this strategy is to position yourself in your market.
What are corporate events?
As the name itself explains very well, corporate events are social events aimed at a specific audience and with well-defined objectives, for example:
- present an idea,
- attract investors,
- Educate an audience
- Position yourself as a benchmark in the market.
- Launch a new product.
That is, events are a market strategy for a certain goal to be achieved.
However, those who believe that the objective of a corporate event is only to sell is mistaken. You can of course use the event as a true , but this is only one of its functions.
Some are made for a commemoration, for example, and can be restricted to company employees, or open to the external public, such as investors and other entrepreneurs in your market.
However, even though this basic concept is understood, there are some differences in the types of events that can be done. This ends up making it difficult for the entrepreneur to choose when it comes to defining the best format for their business.
What are the types of corporate events?
The list of types of corporate events is extensive and, for this reason, we decided to talk only about the main and most well-known ones.
In this way, it will be easier to know what is the ideal type of event to meet the objectives of your brand.
Congress
The congresses are events based on the discussion of topics previously defined by groups that share interests and related knowledge.
Generally, they are restricted and classified according to the area of knowledge that will be the subject of discussion.
It is one of the most complex types of corporate events, and can include other modalities and types of events, such as conferences and round tables.
You are more likely to see this type of event held by associations, universities, groups and professional categories.
Conference
The conference is very similar to the congress, but one of its biggest differences is the formality.
Generally, each conference has the participation of a major in a certain area, chosen to make an in-depth exposition of a previously defined subject.
The organization of events, in the case of the conference, must be quite careful since, in this format, only the invited authority can expand for a longer time.
However, nothing prevents a space from being opened for debate and the elaboration of questions, almost always made in writing.
Round table
A round table works more or less like a debate and it is necessary that a thesis or problem has been previously presented.
During the round table several people meet and start a deep discussion about the theses defended by each of the participants who are there.
It is a work of construction of knowledge through criticism.
This discussion can take place long before the round table is drawn up. But it is only then that the criticisms are exposed and shared with the roundtable participants.
Panel
The panel is one of the most questionable corporate event formats.
Some people meet for the purpose of sharing with a large group some theses defended and presented by a smaller group.
Just imagine, for example, a press conference, in which questions are asked about often controversial topics.
presentations
This is without a doubt one of the best known types of corporate events.
During a conference, one or more people defend arguments and share knowledge that can be questioned at the end of the presentation, at the right time for debate.
Unlike what happens at the conference, here the participants can be more active, given the informality of the event.
It is possible, for example, to ask questions directly to the speaker.
Convention
The convention is a great gathering of people who share similar tastes.
An example is the conventions that bring together students, engineers, geeks and nerds or movie buffs.
In the business field, conventions are mainly used to promote sales and .
brainstorm
This type of social event is great for stimulating the development of ideas.
Several people get together to think of solutions and alternatives to obvious problems that have been identified in advance.
There is no value judgment formation during the event, allowing participants to argue and share their ideas without fear.
Seminar
The seminar is basically a set of lectures. It can last a day or even several weeks.
In this form of event several activities take place, all of an informative or educational nature, with the aim of training or helping the cultural and scientific maturation of the participants.
What is the importance of events for companies?
As we said before, corporate events are essential to help the company grow and, mainly, to position itself in the market.
In addition, they also contribute to improving the existing relationship between the brand, customers, suppliers, investors and even with its collaborators, since it is a time when everyone is in contact in person.
That is why corporate events are used to, that is, meet new people and create a network of company contacts, which helps in the dissemination of products and services.
How to organize a corporate event?
The organization of corporate events demands a complete planning that goes from establishing an objective to the final arrangements, such as those related to the structure, personnel involved and dissemination.
We prepared a list with the step by step for you to organize your event.
1. Set a goal
It is not possible to start organizing a corporate event without. At the end of the day, holding an event is also a market strategy and therefore needs to have a purpose.
The goal can vary:
- Bringing the brand closer to customers,
- Disseminate a new product,
- Get market partners,
- Place the brand in a prominent position,
- Educate your audience.
2. Define your budget
The second step is to define the budget, that is, how much the company is willing to pay for the event.
This is essential because the cost varies according to the type of event, duration, place, number of guests and speakers hired, among other details that you need to define, such as food and cultural attractions.
3. Choose date, place and time
The date, place and time of the event must be thought in advance and mainly to provide the best result for both you and the person who will participate in your event.
If the event is in an open environment, for example, the date must be aligned with the weather forecast. In the end, everyone wants to avoid rainy days.
At the same time, it’s important to think about your audience, so they can prepare if they have to travel or change a workday’s schedule to attend your event.
4. Find the perfect speakers
What will define the number of speakers at your corporate events is the available budget, since quality cannot be questionable here.
Of course, the participation of people known in your market is important to discuss the topics you have defined! After all, this draws the attention of the public mainly when we plan corporate events for our audience.
But don’t worry about calling people famous.
Your speakers can even be people who have already worked in your company, have advanced knowledge in the area they work in and want to share their knowledge.
5. Create outreach materials
You know that old saying that life is the soul of the business?
It also applies to corporate events, mainly when they are addressed to external audiences.
You need to implement various outreach strategies, such as social media posts, email sends, and others that you already know will reach your audience.
6. Try everything before
Do not think that the organization of your event is over as soon as you have sold all the tickets.
To get it right, everything needs to be tested before the big day. This goes for presentations, microphones, lighting, sound, and other aspects of the infrastructure.
It’s not a good thing to realize that things don’t work out right on the day of the event.
7. Stay in touch with your customers
One of the main objectives of a corporate event is to create and increase communication with customers. That is why it is important to obtain the contacts of all the participants and maintain a post-event interaction. It is the call.
In addition, do not forget to also collect the feedback of those who participated. So you can understand what has worked and what can still be improved.
All those who participate in a corporate event are demonstrating, in a certain way, some interest in your brand.
Therefore, it is an audience that deserves attention, since these people are likely to acquire your products and services.
But corporate events are just one way to attract customers.
If you still cannot invest in that type of strategy, do not be discouraged. Read our post that shows you.
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