Do you know the relationship between success, online authority and personal brand? Judit Catalá gives us the keys to answer this and other questions. Stay with us and find out!
The brought together in Belo Horizonte, one of the great centers of technological innovation in Brazil, the largest players in the digital market and the Creative Economy.
This macrofestival aims to generate a true ecosystem that helps millions of people to transform their lives by working on the Internet, through the monetization of their knowledge.
One of the most outstanding speakers was precisely Judit Catalá, CEO of XL Yourself, who touched on an extremely important topic in the online universe, especially if you work with : digital authority and personal brand as a fundamental element to build it.
Judit pointed out, at the beginning of her presentation, that 2020 was, despite the pandemic, a golden year for online sales. It only took a good digital product and knowledge of marketing to sell even millions. But this has changed for an easily understandable reason: the offer of has increased, but the demand has decreased.
What to do about this situation? Conform and stay in the comfort zone? No, because this would be equivalent to giving up. In addition, the public that attended FIRE did so because they want to grow and evolve in the digital universe. To achieve this and achieve success in sales, it is necessary to meet some requirements that we will detail throughout this post.
Here we go.
VIDEO | Feel the thrill of living it all over again | FIRE FESTIVAL 2022
What is the Digital Authority?
The online world is competitive, as you well know. Trying to get people’s attention can seem like a long and arduous task if you don’t do your best to become the best you can be. .
It’s understandable: people buy brands they trust, so building digital authority is one of the most powerful ways to grow your business and establish your brand on a sustained basis.
At its core, online authority is about constantly creating the content your target audience needs. It means providing memorable experiences and building true and lasting relationships.
And it doesn’t matter if you are taking the first steps: with a constant effort and commitment to the best practices, you can become a benchmark in your niche, because becoming a digital authority is not something that happens overnight, and goes far beyond mere opinion formers on a specific topic.
It involves studying, researching in depth and making an effort to collect as much knowledge as possible to share your ideas in a meaningful way. In other words: you must deliver value to earn the trust of the people who follow you, because there is no brand authority possible without quality content.
One of the main ideas that Judit shared with us at FIRE is that, to become an authority, you have to be an influencer and inspire people to sell; become an author transmitting a clear and appropriate message to your audience, offer valuable content and all this without worrying about it being free, because the most important thing is to help your audience. Sales are a consequence.
Benefits of being an authority in your segment
Think about it: most people go to Google search to find useful information and learn. But honesty first: who bothers to look at websites located on the third or fourth page of results?
It is not enough to be competent. Today, to be digitally relevant, you have to conquer one of those coveted top positions in the search engine rankings.
The same goes for social networks. Your content has to generate with a participatory audience that raises your authority to another level. Establishing links with those who follow you guarantees the expansion of your brand or business, and this responds to a basic premise: authenticity and makes you gain people’s trust, giving them your best version.
These are some of the benefits that your brand would achieve if you achieve a strong online presence:
Nobody said it was easy. But the fruits of a job well done are evident.
The principle of authority and sales
From a digital marketing perspective, if you manage to provide value and development opportunities through your content (think blogs, YouTube videos, TikToks, reels…), your customers will thank you and you will also become the person they turn to. to solve X type of problem. Or put another way, you become an online authority, which translates, plain and simple, into sales.
For Judit Catalá, in this online universe in which we find ourselves, if your goal is to sell, you have to be a digital influencer. In addition, you must build a very clear message that makes your valuable content accessible to your audience.
Influencer, Judit clarifies, has to do with affluence: reaching many people. But not everything is the number of followers and the amount of value that we deliver. She commented that the first million reached in her company, she achieved it with “only” 10 thousand followers.
In his presentation, he spoke, among other things, about the triangle of authority and the symbol of the om 🕉. But… why om 🕉? Here are the keys:
1. Om of Omniscience
If you project your authority correctly, your knowledge becomes the solution, because the person who is going to buy from you understands that you have what it takes to get their results. To do this, you can use strategies , which is the art of “selling without selling”. You have to engage with the story, and then take it, like someone who doesn’t want the thing, to your field. Let your audience know that what you’re giving them is what they need to learn to more quickly achieve the results you’ve achieved.
2. Om of Omnipresence and omnicanality
Because the more platforms you are on, the better. You reach more people and generate more sales opportunities. Omnipresence multiplies, not adds. In other words, try to cover as much as possible.
How to create online authority with your personal brand?
We have already pointed out actively and passively that quality content is key for you to position yourself as an online authority. You must be the best at what you do and build your own recognizable voice with a clear message to contribute. Capture the attention of those who follow you with copywriting, storytelling and (mental triggers): that is, study your audience and speak to them in their own language.
1. Stay consistent
A blog is worth nothing if you publish articles every six months. If you engage with your audience and want them to respond to you, always stay present and deliver value. Judit, for example, sends her base 3 emails per week, with a very high open rate.
2. Optimize resources
The efficient use of resources is essential to ensure that you are investing time and money in the right processes. A long-term digital content strategy saves you a lot of headaches and allows you to see what works and what doesn’t to change course when the results are not the best. Consistency and quality are two concepts, without a doubt, to take into account.
3. Plan your actions
Define a calendar with a frequency of publications in the different channels and respect the established dates. Judit said that in his case, the first thing he does is write a script and color-code the parts that go to TikTok, YouTube and reels. In this way, he manages to record all the audiovisual content for an entire month in a single day.
Generate online authority and expand your digital universe
And here we say goodbye. Now you know: if you want to make a name for yourself in the digital universe, monetize your knowledge and take your brand to the next level, keep in mind these tips that we have shared with you. Generating quality content is synonymous with authority, and this translates into sales.
Always count on to boost your business! click to learn how our platform can help you achieve your goals.
We can’t leave without talking to you about ! To keep up to date with all updates, go to and complete the pre-registration form. Transformative connections are drawn on the horizon.
Facebook Comments
Disqus