Have you just discovered the digital market and have found completely unknown terms? Don’t worry! We have prepared the glossary of digital entrepreneurship that will help you solve your doubts.
You will be able to consult it to better understand the digital market and, thus, create your business and increase your chances of achieving success. Shall we start?
To facilitate your searches, we made an alphabetical index, you just have to click on the letter you want to see:
A
Affiliates: people who advertise the products of third parties in exchange for a commission for each sale made. The They connect those who create a product with those who want to buy it.
1-click membership – Type of affiliation in that does not require approval by the Producer.
Affiliation by approval – Type of affiliation in that requires prior approval by the Producer.
Withdrawal advance: possibility of withdrawing the sales commission shortly after the payment has been approved. Normally, the wait is 30 days, but with the advance it is possible to do it before the stipulated period.
Members Area: also known as membership, the is an online space reserved for accessing specific content through a username and password.
Assets: visual assets that can enrich video content, such as icons, animations, and text. They are added at the time of publication.
Marketing automation: action of automating marketing processes, using programs, strategies and tools such as email marketing, lead capture, monitoring of metrics, conversion rate, among others. Hubspot is a good example of marketing automation software.
B.
Banner: graphic piece that can be exposed on websites and blogs with the aim of calling an action, such as going to the page sale of a product or download content.
Email basis: list of emails that you have built to communicate directly with your leads.
Benchmark: to analyze your competitors and the opportunities that your product can explore.
blue print: system of punctuation by intended to qualify registered digital products on the platform. The higher the quality of your product, the higher your .
BOFU or Bottom of the funnel: moment of purchase decision in which the customer chooses the product or service that will best meet your needs.
Bonuses: complementary materials (ebooks, infographics, audios) used to enrich the sales offer of a digital product. Affiliates make extensive use of these resources to increase their competitive advantage.
or Avatar: representation of your ideal client that allows you to know the profile of your potential buyer, deal with matters of interest and use the language suitable to better connect with him.
C
CAC or Customer Acquisition Cost: price you pay to acquire each new customer.
SSL Certificate (Secure Socket Layer): technology that guarantees the security of the exchange of links between a server and a browser. Thus, all the information that circulates is private and enables users to feel safe when accessing a website.
Chargeback: cancellation of a sale made through a debit or credit card. It occurs when the buyer requests the cancellation of a purchase made and the card operator returns the money to his account.
Checkout or Payment Page: page (or pages) where the customer enters their financial data and makes a purchase.
Optimized Checkout: checkout page refined to improve the user experience at checkout and increase the likelihood that you will, in fact, complete the entire checkout process.
Standard Checkout: payment page that takes the user to the platform that will intermediate the payment, for example, PayPal or Mercado Pago. Only there you can complete the purchase.
Transparent Checkout: mechanism that keeps the user on the same website that they accessed to make the purchase.
Subscription Club: package of services or products that the user subscribes to and receives periodically. Netflix is a good example.
Commission: value obtained as a result of the sales made.
Author content: original content that has not replicated any existing material.
Perennial content: also known as content evergreen, is timeless and relevant for a long time. The post “” is an example of evergreen content.
Conversion: when a visitor performs a significant action on your website, such as subscribing to your newsletter, downloading material, purchasing a service or product, among others.
Cookies – Internet files that temporarily store what the Internet user is visiting on the network.
Co-production: when two people come together to produce a digital course or other material to sell online.
: art of persuading a user through words. The goal of a copywriter is to induce the visitor to take the action that leads to a conversion.
CPA or Cost per Action: value you pay when the user performs an action in paid ad campaigns, such as liking the page, sharing a post, clicking on an ad.
CPC or Cost per Click: value you pay for each click you receive on your ad.
CPM or Cost per Thousand Impressions: value you pay for every thousand ad displays.
Page Builder – tool to create landing pages, sales, thank you or capture pages to convert visitors into customers. There are several models available and you can customize them with your brand identity.
Cross selling: practice of offering complementary products to a customer. Example: If you have a subscription to a cooking course, you can offer a complete ebook on organic food.
: action that leads the user to execute some action on a certain page.
CTR or Click Rate: ratio between the number of times an ad is displayed and the number of clicks it receives.
Promotional Coupons – Functionality that allows producers and affiliates to create offers for their customers. It enables the creation of purchase links with new values, in accordance with the established sales strategy.
D
Disclaimer: term of responsibility that you should use, mainly, when you need to make a clarification or warning to your visitor/client. For example: if your online product is about fitness nutrition, but it is not recommended for diabetics, it is necessary to inform it clearly.
Downsell: when the client chooses or you offer a lower value plan of your service. Despite reducing the receipt of your product, you avoid losing a customer.
Social DRM – Set of technologies to inhibit the reproduction and unwanted sharing of digital files. It can be applied to ebooks and files from the Members Area ( Club).
AND
: teaching modality in which the physical presence of the student in the classroom is not necessary, being able to use other means to transmit the content and the Internet being the most common.
E-book: electronic book that can be accessed through a cell phone, tablet, notebook, digital book reader or other compatible device.
E-learning: teaching process thatnecessarily occurs in the digital environment.
EmailMarketing: strategy to establish a more direct communication with the client and promote services/products through email.
Sales funnel: map that represents the entire consumer journey from the moment they come into contact with the brand for the first time until they make the purchase of the product or service. This path is made up of 3 basic stages: Top, Middle and Bottom of the funnel, as well as an additional one which is retention. It is also known as pipeline or funnel.
Perpetual funnel: It works like a store that is open 24 hours a day. The customer can purchase the product at the time they want and the infoproducers can choose between the .
: interaction of leads, followers or customers with your brand and its content. It can be through likes and comments on social networks or responses to your emails.
Scalability: possibility of growth in large proportions without raising production costs. Online courses have great power to generate scalability, because once the material is produced it can reach people all over the world.
: solution created for Producers to organize and distribute their products in one place, highlight them, create segmentation strategies, product ladders and much more. In addition, it works as a sales channel, with a personalized link, to spread on social networks, email sequences or other places.
: solution that allows you to choose the type of action that is most appropriate for each business. It can be a workshop, a conference, a symposium, a congress, a seminar, a digital meeting, among other possibilities.
extensions: sets of tools to develop more and more digital businesses. Among them, there are solutions to create pages, do email marketing and webinars, and all of them are fully integrated into the platform.
F
FAQ or Frequently Asked Questions: compilation of recurring questions on a specific subject.
Conversion form: fields that must be filled by the visitor in order to generate a conversion. It can be a form to receive rich material, subscribe to the newsletter or make a purchase.
G
: Persuasive strategies used to arouse the interest of an audience and lead them to take action.
Lead generation: act of transforming visitors into potential customers. You can use contact forms by offering some rich material, broadcasting a webinar about your business and asking for the user’s email in return to add them to your lead base.
Google Adsense: Google’s advertising service in which a website makes space for advertisers. The site owner will receive a value every time a visitor clicks on the ads or every thousand times the ad appears.
: tool for posting ads on sites and on Google. The advertiser can choose which will be the best way to pay for the ads: CPC, CPM or CPA.
Google Analytics: number analysis tool for your website or blog. Through it, you will know how the access to your channels is, which pages have been the most visited and other relevant information for your business.
Growth Hacking: set of strategies and experiments focused on increasing the result of a company.
H
: Affiliate Program integration tool with the email marketing tool.
HotPay: designed for digital products, with the aim of raise the conversion rate of digital producers.
Hotlink: unique link generated by the platform that contains an identifier of the person responsible for a sale. This link ensures that all commissions are distributed correctly.
: global platform founded in 2011 and aimed at those who…
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