In times when a strong social media presence is worth more than well-crafted advertising pieces, the role of influencers is increasingly on the rise.
Given the great appeal they have with the public, these characters have also come into the sights of brands, which are looking for new ways to attract customers.
Thus, it became common to see web personalities carrying out actions and promoting well-known products for their own fans.
But, like all it is necessary to plan well before resorting to an influencer to help your company.
Do you want to know what are the secrets behind a successful association with influencers? That is what we are going to show you from now on!
Who are the influencers?
It is important to know how to differentiate influencers from celebrities. Of course, these roles are sometimes mixed, but they are not synonymous.
Obviously, an influencer will always be recognized and respected in their niche, but it doesn’t always mean that they have great exposure in the media, for example.
Still, some characteristics are the same among influencers, no matter what niche they belong to, such as the large audience and authority among followers.
This audience can focus on the , , or online community.
Why is it crucial to have influencers in your digital strategy?
Building an audience takes time, and converting some of the people in it into customers is another challenge.
That’s where influencers come in, as they have both the attention of the audience you want to reach and the means to take action.
Therefore, it makes perfect sense to go looking for influencers in order to promote your brand.
To be more specific, we are going to look at 4 ways they can be your powerful allies:
A form of marketing that works
First off, it’s worth enlisting the help of influencers simply because that’s one form of marketing that works.
Any self-respecting business seeks results, and the large number of important companies that have been turning to influencers is one of the proofs that this model works.
Advertisements and commercials have become so commonplace that they easily slip out of the public eye, even more so with the rise of ad blockers.
Another reason why influencers give true is that the actions carried out by them are integrated into the content they produce, keeping the audience interested.
The power of word of mouth communication, only massive
Another great advantage of using an influencer is the time it will save you to reach a large qualified audience. What does that mean?
If your blog still doesn’t have that much traffic and your social media profiles are slowly gaining followers, it’s only natural that it will take a while to reach a large audience.
Partnering with an influencer can be just the push you need to speed up that process with your .
And even if your audience is already large, “online word of mouth” communication from an association can quickly scale the reach of your message even further.
Specialized content for an accurate audience
As we mentioned here, influencers are highly respected people in their acting niches, which means that, in one way or another, they are content producers.
For that reason, you probably won’t have to worry about the quality of the content, the fit to the person, etc.
After all, the public already follows the influencer in question and approves of what he produces.
What you should pay most attention to is the choice of influencer, in order to ensure that what your company offers really fits with your audience.
High exposure and increase in brand value
Having your brand exposed to thousands of people, who in turn can present it to thousands of others, is undoubtedly a great opportunity for success.
With well-planned and executed actions, you will also be able to increase the value of the brand in the eyes of customers, partners and even the competition.
Naturally, having exposure is not enough, but as more people come into contact with your message, the easier it becomes to create a relationship with them that, later, will lead to conversions.
How can an influencer help you?
Now you know what they do and why it’s worth turning to influencers to strengthen your brand.
But what exactly can they do for your business? Look at some of the ways that can be of help:
create expectation
Before launching a product or service, it is vitally important to have a marketing campaign that generates expectation and desire in potential customers.
This is one of the key pieces to a successful launch, and having an influencer as part of your outreach strategy certainly helps.
In this case, the product or service cannot be exposed in detail. Instead, the ideal is to show little to let the imagination of the public work.
In some cases, just the influencer’s recommendation and a ready to convert and can do wonders for the campaign!
build credibility
Another way to take advantage of the persuasive power of influencers is to bet on their authority as a way to build credibility for the brand.
The simple association of a respected person with a product or service can indicate that this product is also trustworthy.
This is one of the reasons why companies and influencers want to work together: in both cases, the credibility of one is good for the image of the other.
Increase sales
The ultimate goal of any business is to convert followers and fans into customers. So how could we not mention the possibility of increasing sales?
Every time you promote a product through an influencer, this should have a positive impact on sales.
Otherwise, the campaign isn’t performing as well as it should, and your marketing team needs to assess what needs to be adjusted.
Loyalty to customers
Capitalizing on the popularity of influencers doesn’t have to have an immediate effect, as long as you take the opportunity to use this exposure to .
In what ways can it be done? Preparing well and taking advantage of the new showcase to fully gain the trust of customers and impress those who are knowing the brand now.
4 steps to connect with influencers
Finally, you must know what to do to connect with the right influencers, so that your campaigns have the expected result.
Those who think that work consists only of looking for famous people to promote products or events are mistaken.
There are several steps that must be followed in order for the association with influencers to be truly positive. Let’s see what they are:
Identify the right influencers
How should you identify who are the most suitable influencers to work together with your company?
There are three main factors to consider:
- Context: You have to choose who is attractive to the audience you want to reach;
- Scope: One requirement is that this person has a large audience, otherwise the effect of the association will be very limited;
- Action power: It’s about the influencer’s ability to move the public to action.
When these factors are aligned with each other, you have made the right choice for your influencer marketing strategy.
think about payment
After choosing the ideal partner, it is time to consider what the payment will be offered, not only to him, but also to your followers. How…?
Many influencers are already used to making associations with brands, and some of them even have material for those who want to hire them. So that part should not be complex.
But, think further, that is, what the company can offer fans of these professionals, a discount, a free trial period, etc., in order to convince them more quickly.
Offer a convincing project
Influencers are busy people and, above all, they care about their reputations. In other words, they will not be attracted only by money.
Thinking about it, it is necessary to put together a convincing project of what you intend to achieve through the association and how you intend to do it.
In short, you have to present the proposal, hear what the influencer has to say and make the final arrangements to sign the collaboration.
Track results
After signing the agreement the work does not come to an end. To ensure that the return on investment is positive, it is essential to monitor the results.
This is something that needs to be defined in advance, including what will be the main KPIs to follow.
This is the best way to improve your planning for future campaigns, both for knowing if the choice of the influencer was correct and for the other elements that involve an action of this type.
Looking for influencers to help you in your digital marketing strategy is really a good way to reach a much larger audience in less time. Do not stop preparing well beforehand, to sign alliances that are really advantageous for the business.
Did you know that another very profitable form of digital marketing is your own blog? ¡!
Guest Post produced by .
Facebook Comments
Disqus