If you have good knowledge about a certain topic and want to share it with other people, don’t hesitate to create an info product. It’s an excellent strategy!
Now, do you know how to create something from scratch?
Many people think so, only to find out later that they didn’t plan well enough.
Before getting to work, it is necessary to study the concept of the product, the target audience and assess whether the idea is profitable.
To help you in this task, in the next topics we will clarify what you need to create an info product and how you can obtain good results in this process.
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1. Choose the theme of the Infoproduct
First of all, to create an info product, it is necessary to define the topic to be addressed.
The most advisable thing is that it is something that you know very well, more than the average person. This way you can create and deliver something relevant to your audience.
If it was a subject that you do not master well, it is likely that you will need to do it in collaboration to be able to develop the digital product. On the one hand, this can reduce the workload, on the other, increase the cost of creation.
Therefore, think carefully about what you want to talk about and if you can achieve it.
2. Determine the format of the info product
Once the topic has been defined, for example, health and wellness, it is time to determine the format of the content.
Today, there is a huge variety of possible formats, including ebooks, video classes and podcasts.
However, the most suitable format will depend on three factors:
- the available resources (microphone, editing system, camera, money etc.),
- the interest of and
- the ability to adapt to the proposed topic.
In the latter case, imagine that you are teaching a cake recipe with a podcast. It may even turn out well, but the quality will not be the same, in the end, it would not be possible to show the step by step. That being the case, a video class could be more interesting.
2.1. What are the most used infoproduct formats?
There are different formats to produce content. They range from ebooks to video classes, through infographics and podcasts.
The most used are:
- Ebooks — digital books, generally larger and well laid out;
- Infographics— presentation of objective information and graphics, in a single body;
- Video classes — well-planned and video-recorded classes;
- Case studies — detailed analyzes of events, usually in text;
- Podcasts — presentations in audio format;
- Video courses — more complete materials dedicated to the training of certain skills.
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3. Know the infoproducts of the competitors
Now you have the concept of your digital product in mind, but who already sells something similar? At what price? With what quality standard?
The third step is to know the competing products. And the idea here is to do a kind of .
It is necessary to select two or three competitors to learn with them, adapting interesting points to your digital product. But be careful: never copy only!
4. Define your buyer person
Even in the early stages, before putting everything into practice, it is necessary to know your target audience better.
- Who is going to consume your product?
- What does that person expect?
- How much are you willing to pay?
For that, you could segment your target audience, that is, define their most common characteristics (age, gender, social class, marital status, etc.).
Meanwhile, the most interesting thing is to create one.
In general terms, a buyer persona is a fictitious person, an ideal representative of the buyer, with a name, age, gender, a story and much more information.
The idea is to create a character that represents who will buy your product.
5. Define the price and margin of your info product
The most important thing at this stage is to understand that there are differences in the pricing of an info product and a physical product.
While the pricing of a physical product has to consider some extremely important aspects for it to be profitable, such as production costs, quantity produced, production capacity, storage costs and inventory turnover.
An info product or digital product allows you to save a lot, since these costs are reduced, and it is not even necessary to calculate some expenses derived from the storage or production of a new product.
Even so, it is important that in order to price your info product correctly, you take into account some aspects, such as.
- production expenses
- Competitor prices
- Profile of your buyer person
- Sales and profit projection
- Customer Perceived Value
In fact, this last aspect is one of the most important, since it will indicate how valuable and useful your info product is when it comes to solving the needs that the consumer has. The higher the perceived value, the better reputation it will have and the easier it will be to sell.
6. Create your info product
By following the steps above you will have a good idea of the digital product you want to develop and if it will be successful with customers. Anyway, what good is a plan without its implementation?
To have a good execution, create a small action plan.
You can ask yourself the following questions:
- How many smaller steps can I divide each step of creating my digital product into?
- Those minor steps can be further divided?
At the end of the day, you will have to carry out several more steps to complete the creation of your digital product. In this way, your work will be better organized and you will avoid wasting time, energy and money.
7. Determine sales channels and promotion
From the digital product, there is a long way. But from the beginning it is interesting to keep in mind the channels where you are going to publish and sell your product.
For obvious reasons, it is necessary to have a reliable channel that stands out in the market.
In addition, it is pertinent that it be one to host and sell the digital products, so that you can deal only with the content of your course.
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What are the main digital product niches?
A question that everyone should ask themselves is: what are the main niches to create an info product?
This is because certain markets have customers who are more avid and willing to spend, as well as less intense competition.
Some of the most interesting market segments are:
- wedding;
- Health & Wellness;
- pop culture;
- entrepreneurship;
- kitchen;
- language teaching;
- leadership and career;
- economy and politics;
- sports.
It is difficult to define which area is more or less profitable, even because they all have passionate customers.
In addition, with a good digital product it will be possible to attract the attention of your audience and have a good sales performance.
It is worth mentioning that, within each niche, there are even smaller and more restricted markets. In them, competitiveness is also lower.
Within the ‘cuisine’ field, for example, there is vegan cuisine, which can be a good bet.
The really important thing is to perceive where your product can stand out and help your audience, and create complete and high-quality content. That is the main factor to be successful with digital products.
What should you take into account before creating an info product?
It is necessary to remember that each format requires a specific set of resources and knowledge.
Sometimes you will need a collaborator to layout or edit the product, or perhaps someone to record the lectures and develop the content. In the end, your digital product will have better quality.
As you can see, there are some things you need to know before creating a digital product, including knowing customers, competitors, main formats and sales platforms, for example.
But after all that is defined, you need to put it into practice. Only in this way will you be able to discover if your idea can be something really profitable.
That is the time to eliminate toxic habits, such as procrastination, to maintain focus and create something out of the ordinary.
Now that you have internalized the subject, how about it going to guide you from the creation to the sale of your digital product?
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