Facebook Messenger: what it is, how to use it and main resources

The agility of the new times imposes the need for us to have communication mechanisms to accompany this dynamic.

That is why businesses of all segments make use of social networks to be even closer to their public and dialogue with them as equals.

Social networks themselves, perhaps the best example we have of this speed of communication, are configured to offer more agile tools for dialogue between users.

That’s where Facebook Messenger comes in.

Mark Zuckerberg’s main social network is also the largest in number of users – . The number reinforces the importance of a specific chat application on this network and Messenger is that channel.

The chat is today the among messaging applications, second only to the . Therefore, entrepreneurs do not ignore this tool when it comes to reaching their audience.

But, how to correctly use Facebook Messenger to communicate and strengthen the relationship with your business audience? That is what you are going to learn in this post. Read on and find out!

What is Facebook Messenger?

As you just read, Messenger is the chat application of .

One day, when the social network was beginning to gain popularity, it was already called Facebook Chat. Since then, it has evolved and gained features that have improved the application and facilitated integration among its users.

Nowadays, it is possible to make calls, video calls, share location and even play online games with another person. That is, there is all kinds of interaction between users.

How does the service work?

Facebook Messenger is a free messaging service that can be used directly on the social network’s website.

Or in the recently released desktop version, with the feature that has become very popular in recent months, video conferencing.

When using your mobile, you need to download your own chat application, and it is no longer an integrated tool with the Facebook application.

In addition to messages, you can share files in different formats, send audio, stickers, and even a real-time location.

To be able to use Facebook Messenger, you just have to have a . But if you don’t have it, no problem. The application allows you to create your own independent account that can be registered by a mobile phone number.

In this case, he will synchronize the contacts with your calendar, as long as they have a profile on the social network.

If you have associated it with your Facebook account, all your friends on the network will be there (and, of course, you can also duplicate it with your phone book).

The entire process of registering independently of the Facebook account is very easy to do, you just have to include your phone number and the security code that the application will send to your number by SMS.

Main features of Facebook Messenger

You may have already noticed that Facebook Messenger has a wide range of resources, right?

The user can perform various tasks through the application and get even closer to his friends – and whoever owns a business, can create a new channel of communication with potential customers.

The main functionality of the application is the exchange of messages. The normal chat that you usually have on WhatsApp, for example. It is possible to make voice and video calls here.

You can create groups, conversations between multiple users, according to the choice of contacts or from popular Facebook groups.

Video conferencing is a completely new resource that the company has launched for the desktop version of Facebook Messenger. It satisfies the great demand of users for this type of resource, thanks to the popularization of the Y .

You can also play directly through the app. There are games within Messenger, and you just have to send a soccer or basketball emoticon to activate the game, or the most elaborate ones, usually from other companies. The games can be played individually or with a contact.

Finally, a very common resource in Facebook Messenger is the sending of files, such as spreadsheets, presentations and PDF files. This feature is very useful when email is not the most viable option, for example.

How to use Facebook Messenger in your business?

If you are ayou may have realized that it is a great idea to use the messaging app to communicate with your audience.

Knowing that it can be a must-have tool for entrepreneurs, Facebook provides amazing resources to boost business profiles, and, thus, boost sales through the Internet.

But, to get good results with this tool, you need to know how to use it the right way. And to help you explore Facebook Messenger to the fullest, we have separated some tips for you to take advantage of the application in your business:

Define a goal

No strategy works without a very clear goal.

In addition to defining metrics, consider what you want to say on Messenger, what messages will automatically trigger, and what you want to offer your audience.

All this must be very clear, not only for you but for the entire marketing team that will handle the application in the strategy.

To begin with, it is important to work with simple proposals that add value to your brand and the relationship with the public.

Direct the audience to Messenger

When you have a complete marketing campaign, your other tools – like a website – can serve as a bridge to attract your audience to your brand’s Facebook Messenger.

Make calls on other channels so someone can find you on Messenger. There are several ways to do this: plug-ins on websites, ads on other social networks, and even something physical in a store, like a poster or flyer.

The important thing is to abuse your creativity and generate showing the potential client that you have an open channel with them.

Respond quickly to user messages

And if you have a , you must use it very intelligently. And fast!

Remember that we started this text talking exactly about the agility that the new times demand of us. And when someone calls you in chat, they want a quick and unbiased response.

Of course, this doesn’t mean that someone on your team has to be available at all times to respond in Messenger.

One of the most popular features of the app is the chatbots. With them, your clients will never be left without answers, either at 9 in the morning or at 3:30 in the morning.

With the artificial intelligence available in the market, you can create creative campaigns to engage with your audience through bots. And without resorting to standard, cold and unpersonal answers.

There are already resources that allow to simulate dialogues very close to the real ones, even if it is a robot. And for any type of situation that your audience indicates.

Know the policies and rules of Facebook Messenger

Let’s face it: if you don’t know the tool and its rules, it is not possible to make a good strategy with it.

For this reason, take a look at the even not to commit anything that goes against this “constitution” of the application.

You can have your actions destroyed for a simple neglect of these rules, look bad with the public and on top of that receive a punishment that will limit you from continuing to use the application.

Another interesting suggestion is to learn about cases of brands that have successfully used Facebook Messenger in their marketing strategies. No copy and paste of course, but this is one way to learn more about this very rich resource.

It’s time to know the power of bots!

Surely you are convinced that Facebook Messenger is a tool that can help your company get closer to the public, right?

Take advantage of each of the features that he has and follow these tips that you have read so far.

And do you want one last piece of advice? Invest in automated responses to messages from the public. You will see how the use of robots can be quite efficient.

Do you still have doubts? So, read this text about . We are sure that you will not regret it.