One of the best options for those who want to undertake is to share their knowledge with others. There are several ways to do this, such as courses, training, conferences, workshops and workshops.
With a more practical and short-term approach, the workshops are conquering the professional market and are an excellent alternative for those who want and even.
If this is your case, but you still have questions about how to organize and promote this event, keep reading this article. We are going to explain what a workshop is, its characteristics and what is needed to do one.
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What is a workshop?
A workshop is a type of event that brings together people interested in learning more about a given topic. It’s kind offor the development of specific skills through practical activities.
Workshops are usually presented by one or more facilitators/instructors, who are responsible for guiding the participants and guiding the discussions, and their duration is not usually long, since the focus is on the productivity of the participants.
In this sense, the public actively participates in the event, either in discussions on practical cases or in other activities.
Finally, each session of a workshop usually features a brief presentation of the topic, followed by group discussion and hands-on activities.
Why is it a good business to hold a workshop?
Now that you have understood what a workshop is, you may be wondering if it is really worth organizing it. After all, it must be a lot of work, right?
The truth is that producing such an event is not as difficult as it seems, and even so, its advantages outweigh any challenge.
People want to improve and learn new things. Not surprisingly, the market for courses and specializations is growing so much all over the world. In other words, this represents a large contingent of potential customers for your products and services.
And that’s not all. When you do a workshop, you position yourself as . After all, if you have managed to organize such an event, you know what you are talking about and the public can trust you.
And, of course, we must not forget the space for dissemination and prospecting of potential clients offered by the workshops.
Can you imagine being able to teach the public how to solve a problem and present the solutions that your business offers? Certainly, participants will be more willing to do business with you now that they know what your product is capable of.
What is the difference between a workshop and a course?
After reading the definition we gave above, you may have doubts about the difference between a and a workshop. Will they be the same?
Not quite…
A course and a workshop are two different ways of imparting knowledge to other people. And the most apparent difference is in the duration of both formats.
While a workshop takes place, most of the time, in just a day or two, a course can take several weeks or months to complete.
Because they are shorter, the structure of a workshop is more objective and focuses on hands-on learning. In a course, on the other hand, the longer time also allows you to address theoretical issues.
The structure of both is also different. In a course, the topics are divided into several subjects, each taught by a different professional and addressing different aspects of the course topic.
A workshop, on the other hand, is considered to be done in a more objective and practical way. Most of the time, a single specialist ministers the event and participants are encouraged to do hands-on activities.
For example, a workshop on You can start with a more technical explanation of the topic, followed by a discussion among the participants. Then, everyone divides into groups and performs some task, in which they put into practice everything they have learned, and ends with an analysis of the results achieved.
Either way, the courses and workshops are excellent for imparting knowledge and .
How to do a workshop?
After reading all this information, you have decided to hold a workshop to share your knowledge with people. But now comes the big question: where to start?
A lots of they are eager to create events like this, but they don’t know how to organize them or what it takes to be successful.
Thinking about that, we made a tutorial with all the necessary steps to get your workshop out of paper. Notice!
1. Choose the theme
The first step you should take when planning your workshop is to choose the theme of the event. Only after defining the topic that you are going to deal with, you will be able to solve the next details.
The first tip is to choose a subject that you master. Talking about a topic you don’t know enough about can make you more prone to mistakes, which hurts your image with the client. In addition to making you more anxious and nervous when .
And even if you are an expert on the subject, always seek to learn more about it. Look for successful cases on the Internet, talk to professionals in the field and invest in support materials, such as books, graphics, videos and images. Thus, you enrich your content and deliver more value to the participants.
Finally, the topic should also be relevant to your target audience, pique people’s interest, and be innovative. Try to offer something of value to people who sign up for the event. At those moments, aid.
2. Know your target audience
If your workshop topic needs to be relevant to your audience, it stands to reason that knowing this audience is essential during planning.
Therefore, make sure to understand what issues the public is facing and how your event can help them.
In addition, knowing the target audience helps define important details such as the tone of voice, the structure of the event, the type of teaching material, the practical activities, among others.
3. Define place, date and time
After defining the topic and researching it, it is time to define when and where your workshop will take place.
When choosing a venue, keep in mind a few details, such as the estimated size of the audience and the type of physical structure that will be needed during the event.
Look for a pleasant environment that favors learning and interaction with the participants.
4. Define the structure of the event.
Another detail that you should take into account is the structure of your event and how long it will take. There is no exact rule in this regard, since it depends on the segment and the workshop proposal.
But keep in mind that, on average, the duration of a workshop is between 6 and 8 hours, with breaks for snacks and lunch, as well as periods of interaction and among the participants.
In general, a workshop can be divided into some moments, such as:
- Initial opening, with a brief presentation of the mediators;
- Explanation of the proposed content;
- Lunch break or coffee break;
- Practical activities and space for interaction between participants;
- Coffee break;
- Analysis of the results achieved by the participants and completion of the event.
5. Gather the necessary materials and equipment.
After defining the structure of the workshop, structure and obtain the equipment and materials that will be needed.
This includes everything from electronic equipment such as speakers, microphones, projectors, screens and computers to teaching and annotation materials.
Prepare everything well in advance so that nothing catches you off guard. And, of course, test all equipment beforehand so there is time to replace what doesn’t work.
6. Promote your workshop
Once you’ve got everything organized, it’s time to advertise your event. For everything to go smoothly, start your outreach at least a month in advance.
Look for which channels your target audience is most likely to interact with and focus your actions on them. You can create posts on , like Facebook, Instagram or LinkedIn, for example. Or plan campaigns .
When creating the contents for dissemination, try to convey all the essential information to the participants, such as the topic, date, time, place, who will be the mediators and/or guests, as well as the estimated duration.
7. Receive the participants well on the day of the event.
The big day has come! Everything is ready for your workshop and the participants are almost arriving.
Try to welcome the public to the event, guiding people on the agenda of activities and where they should go. He also guides the team that will be in charge of registering the participants.
And don’t forget to keep an eye on the clock! Respect the scheduled times for the beginning and end of each activity. In this way, you avoid mistakes and problems that can harm the event.
8. Do not forget about the post event
Don’t think the job is done after the last participant leaves. In fact, it is only just beginning.
The post-event is just as important as the event itself, as this is where you need to work to continue engaging the participants.
Shortly after the end of the workshop, send an email thanking everyone who attended. It also informs how long it will be available .
If you have recorded the content of the workshop, it is also an interesting idea to offer it to the participants. Or even for those people who could not attend it.
Just don’t forget to condition access to the video to a record in a . That way, you generate some more for your business.
How about producing an online workshop?
Have you already seen that organizing a quality workshop is not so difficult? With a lot of planning and strictly following the steps we list in this article, you can be sure that your event will work.
But did you know that there is another workshop model as or more efficient than a face-to-face event?
Online workshops are the new trend among digital entrepreneurs. And there are many advantages to producing this type of event. In addition to being much easier and cheaper to organize, it is even more comfortable for the public, who do not need to travel.
If you want to know more about it, .
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