Basic pages in WordPress –

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We have just finished , with all the decisions and actions that this entails (thinking about a domain name, hiring a hosting service, installing and configuring WordPress and plugins, …). Now it’s time to “load it” with content.

When talking about content, the first thing that comes to mind is blog posts, company services or a store’s product catalog. However, there other content or information, no less importantwhich we must also make available to our users.

Be it a blog, a corporate website or an online store, there are some pages that every website should have. We speak of “Pages” in the sense that WordPress attributes to them; that is, “Pages”, to distinguish them from “posts” or blog entries.

These pages are not directly related to the contents or objectives of the website, but are pages that should always be includedadapted to its characteristics, although with the same task or purpose in all cases.

In this article, we are going to show you what these must-have WordPress pages are, what content they should contain to be useful to our target audience, why we should always include them, and how to create them in WordPress.

Why are they essential pages in WordPress?

To stand out from the competition and get a repeat and loyal audience, we focus on making our WordPress website original.

However, there are also several specific types of content or information that users expect to find on a website (although they do not always consult it, everything is said, but it must be provided).

WordPress provides two types of content defaults called posts (entries or publications) and pages (“pages”).

Although posts are used to write blog articles, pages are used to create content or blocks of information that are not part of the usual programming of blog posts.

While the posts are created continuously and periodically, according to a publication calendar and a content strategy, the pages are normally used to add content outside this strategy, which is rarely changed and which applies or extends to the entire website as a whole. For example, an “About” page.

They are usually informative pages about certain aspects of the website and its operation, so having this content separated from the blog posts, as independent and well-identified web pages, helps users to find them easily to get to know us better.

Plus, as these are separate pages, you can also easily manage them, rearrange them, add them to navigation menus, or use page builders to create custom layouts for each of these pages.

Adding these pages to a website not only provides useful information to users, but also makes our web presence gain more legitimacy and trust; something very important if the purpose of our website is to promote our brand or our services and products.

In some cases, we may not need all of the pages listed below. For this reason, before starting to create them without further ado, we must previously think which ones suit our needs and general purpose of our website.

The following video shows what are the essential pages in WordPress, what they should contain and how they can be created in WordPress, and that we will describe in detail in the following sections:

1. “About” page

Possibly the most obvious page we can create: talk about us, whether we are a company, a blogger or an online store. In all cases, the “About” page is essential and, in fact, it is usually the page (“page”, not “web page” in general) that receives the most visits on most websites.

After all, before you commit to us, be buy, contract or follow ususers want to know who we are, what our “history” is (in the sense of storytelling) and if our trajectory deserves their trust to establish a closer and ongoing relationship with us.

This should not surprise us. When a user visits a website and reads a blog post, a company’s service or an online store’s product, they will be curious about know who is behind that websiteto establish what margin of confidence they can grant you.

Therefore, we must not only create this page, but we must make an effort to show our positive values, our strengths, especially what differentiate from the competition and add value regarding this one. By getting to know us better, they will trust us more.

In fact, to give us an idea of ​​how important this page is, a quick Google search on how to make an “About” page will give us many results and a wide variety of recommendations and advice.

Finally, since it is one of the most visited pages, it can be the perfect place to include references to our most outstanding content, products or servicesso users can directly access those pages from here.

2. “Contact” page

Users who visit a website, whether they are readers, potential customers, advertisers or even potential business partners need to find our contact information to address us and start a conversation or make a request or inquiry.

The contact page allows these users to send a message directly and quickly, beyond leaving a comment (visible to all visitors, on the other hand) to a post or on a product file. Not having this page would be equivalent to being isolated and incommunicado.

Given this relevance, as with the “About” page, the contact page should always appear prominently easily accessible and visible, such as a clearly visible link or as part of the main menu of the website.

There are different ways to add information to this page, so that the user can choose the one that is most convenient for him:

• • The most direct and simple is to include a where users can easily enter their details (email address and proper name should be sufficient) and the reason for their query.

• • A Email addressin case the user wants to send an attachment or archive the response.

• • A mailing addresstogether with the location map of our establishment (if we have one).

• • Our profiles on social networks.

• • Our phone numberwhich further increases our credibility.

• A online chatso that the user has an answer at the time of his query.

Since WordPress does not have a simple way to create and manage forms, we can use one of the available form plugins, such as , one of the most advanced and with a very complete free version.

To manage an online chat, we will also need a plugin, as explained in this article.

3. “Privacy Policy” page

The page informs users about the data that is collected on the websiteboth those that we collect ourselves (such as registration or contact forms) and by third parties (for example, payment gateways), informing of the use that can be given to these data, in compliance with the General Data Protection Regulation (RGPD). ).

This page must be included even if no user data is collected directly, but through cookies; for example, to keep the user session open (such as in an online store or a private area of ​​the website) or through external analytics or tracking tools (such as Google Analytics).

A privacy policy page should be in plain language, not legal gibberish, so that the user can easily understand it and knows that they can use their rights under applicable law.

Rarely (if ever) will a user visit this page, but it is a right that assists you and a legal requirement that every website must comply with, which must collect at least the following information:

• • Name and data of the person in charge of the website and of the data protection officer, if they are not the same.

• • Purpose for which such data is collected on the website.

• • Time frame during which the data will be stored or processed.

• • Intention or not to provide this data to third partiesnational or foreign.

• • Inform the user of the right to request information or deletion of your data.

• Right that assists the user of appeal to the competent authority in data protection.

Although many privacy policy templates can be found by searching the Internet, you should get legal adviceadapted to the technical and functional characteristics of each website, especially if there are transactions through it (such as an online store or an online payment system).

4. “Services” or “Products” page

If we promote services or products on the website, then we must have a page for them, with a direct link to it that is visible throughout the website. On this page, we should also highlight the benefits we offernot just describe the characteristics of the service or product (generally, the user almost certainly already knows them).

If we use an e-commerce platform, such as WooCommerce, to sell products, it automatically creates a page with the main products of the online store, which we must add to the main navigation menu, in a highly visible way.

Now, if we sell products or offer services without using an e-commerce plugin, we will have to expressly create a page for them, which does not have to be unique, but two level pagesto facilitate navigation and reading.

For example, you can create a main page to list the main products or product categories and, linked from this page, other second level pages to see the product sheets in more detail.

In the case of the services page, it would be organized in a similar way. A home page that lists and briefly describes each of the services we provide, each linking to a page that describes each service in detail.

The quality of a service or product page determines how successful our website is (ie conversions). Therefore, it should be easy to use, read and navigate, and honestly and convincingly describe a product or service to…