Edgar and Sally have a passion and have turned it into a business. It’s making fetish furniture: “We call ourselves the perverted Ikea.” And yes, everything is ready to ride.
Sally and Edgar started in 2016, selling fetish furniture and accessories to like-minded individuals who wanted to bring safe and sophisticated BDSM items into their homes without stigma.
Within two years, they realized that this idea could become their full-time project and that’s when they started their website with . Now the couple makes a living from their online store and builds the first furniture assembly factory.
Transmute an idea into business
At the time of conception, there was a gap in the market for affordable, high-quality fetish furniture. Most of the available equipment the pair found was unreliable and, to top it off, just didn’t look good. “It’s ironic when something that should hold you back breaks after the first try,” laughs Sally.
Edgar decided to build some items himself. Those initial pieces of furniture led the couple to introduce the concept to the BDSM community at large. Through this organic dialogue, BDSM Architecture emerged. Now the couple’s passion has turned into a viable and successful business and their main source of income.
The BDSM architecture concept perfectly balances the couple’s skill set: Edgar has an engineering background, so he comes up with the initial plans and designs, and Sally used to work in entertainment and event planning, so, in the right time, you can make an accurate marketing plan.
imminent expansion
Not knowing where the idea would take them, Edgar started selling his first items on Etsy. It was then that they got the first clients from him and confirmed the need in the market.
However, the third-party platform had its limitations. To sell on Etsy, Sally and Edgar had to comply with their regulations and make do with the limited functionality of their systems. For example, they couldn’t easily offer custom fetish furniture, a seriously underdeveloped facet of the niche the couple planned to capitalize on.
Furthermore, developing an independent brand and establishing a strong online presence was next to impossible. With Etsy’s focus on the US, the platform was no longer enough, as the couple looked for a way to unlock several new markets.
Branching with a website
From her business experience, Sally knew that a website would solve all these problems and that every growing operation should have its own online store. With 60% of clients coming from North America and the rest from Western Europe, BDSM Architecture needed a reliable and fast solution to reach its audience abroad.
“I was looking for the best web hosting provider for sites targeting the US market. The name kept popping up on technology and business blogs. I had heard of it before as well.”
“Choosing was the right decision. Our server location and speed requirements were particular: out of 10 available data centers, we chose the one in the Netherlands. We hired a developer to create a professional WordPress website, which I manage myself by adding new products and updating information.”
Since business is booming, notified Sally that she should think about an upgrade. “Ease of use is extremely important to me because I am not a professional. It was nice to get a message that our site had outgrown their hosting plan. We’ve gotten bigger, so we changed to the plan to accommodate increased traffic volumes and orders. With , it’s easy to find everything I need, and the support team has always been quick to help me.”
customer obsession
For people who may have felt misunderstood and out of society at some point, BDSM architecture enables people’s right to empowerment anywhere in the world.
The key to the success of the BDSM Architecture operation is that it is run by confident, sophisticated adults, secure in their sexuality and protected from attack by inappropriate audiences. Sally and Edgar’s business is built on flexibility, scalability, and the ability to understand and meet customer needs.
“Fetishes are extremely intimate and individual, so each piece of our furniture can be personalized. It has happened that we do not have the specific fetish that a client has, but at all times we try to find a way to create a product that fits their needs as long as it is safe and comfortable.
Currently, Sally and Edgar can boast a good supply of orders from sex shops, party planners and nightclub owners. BDSM Architecture has even started advising on set design and cage supply for a major .
seducing the future
Since 2019 and the first version of the website, BDSM Architecture’s orders have grown exponentially – they see nearly 100% growth every year. The couple reviews the time of the origins of their business: “If we started over, we would know how to doubt less and bet on faster solutions. We would be braver in pursuing our goals.”
After six years of progress, BDSM Architecture is finally building a factory in Lithuania. It was possible thanks to the . “We did not hide anything and even sent the photos of our products. It is a great achievement that our business has been treated like any other,” says Sally.
BDSM Architecture is currently contributing to the Lithuanian market by providing educational sessions and seminars to tackle the stigma associated with BDSM and help make people aware of the spectrum of consensual sex.
Looking outward, BDSM Architecture is developing both its business and the market, continuing to grow and invent the home, inspiring a new generation of communities to connect and create online.
Stefany is a marketing professional, lover of good grammar. She enjoys writing about technology and SEO. In her free time, she likes to watch movies and make cookies.
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