The week of Black Friday is almost upon us and yes, there is not much more you can do… Or is there? Of course yes! This is one of the most crucial weeks for eCommerce in the entire year, and we won’t let you miss out on getting the most out of everything, every day.
Here are seven ideas, one for each day of the week, to help you add a little more spice to your Black Friday deals and sales.
1. Multiple offers on the same day
During Black Friday, people are bombarded with information, making it difficult to capture and hold their attention. To create a sense of urgency, a good idea would be to offer more than one offer on the same day.
It can be one or two hours the same day, one in the morning and one at night. By doing so, you are sending a signal to customers that there is something new for them at different times of the day. It allows them to return to your website, refer back and re-engage.
2. Create packages of products and services
Certain products are meant to be purchased together, but customers often don’t have the budget or time to buy them in bundles. This is where you come in. Create packages, combos and services at a reasonable price and help your customers get more of what you offer.
This is not only a great way to move your products around more, but an opportunity to show people how you put things together on future shopping sprees. You don’t know you need something unless you see it (sometimes), and offering products to your customers in a group format could be the start of more upsells in the future.
3. Make the experience fun
One of the holy grails of owning a website is getting people to engage with your content. Driving traffic to your website is great, but it’s all wasted if people don’t click on your pages or spend time on them. A great way to do this is by adding gaming sparks to the entire experience.
Imagine that someone comes to your website and a pop-up window invites them to click on a wheel of fortune to get a discount code, or they have to choose one of six hidden boxes to receive a gift card, how many people Will they resist the urge to play a simple game with a reward for them afterwards? Not many.
PS: Make sure your popup designs are consistent with your website and overall brand, as you don’t want to turn people away thinking it’s fake or spam.
4. Offer rewards for a minimum spend
It’s hard to say no to a deep discount, even for the most frugal shoppers. What if that discount comes with a little caveat? Announcing at the beginning of the week that your big Black Friday discount is eligible for people who have spent less during the week can play a huge role in your overall sales and marketing plans.
It’s not even about getting people to spend money during the week to claim the great deal on Friday. It’s about getting new leads. Even if someone only spends $10 to claim the big 50% off, they’re part of your ecosystem now, part of your future remarketing efforts.
5. Free shipping on Thursday
According to , 73% of people are more likely to buy an item if it includes free shipping. The announcement is simple and the results will be immediate. “One day before Black Friday, everything you buy on our website includes free shipping.” Free shipping is probably the biggest incentive for potential customers to click the buy button.
Give them a whole day to revel in this deal and watch your cart abandonment stats hit record lows.
6. Offer value in a different way
Giveaways, discounts and offers are the most direct and effective ways to get people through the digital doors of your website. After all, it’s what the whole idea of Black Friday is based on. But what if you could give your customers the same satisfaction, excitement, and willingness to buy without necessarily addressing those three pillars? This is what you can do.
Depending on the nature of your products or services, you can infuse a unique element about them. If you’re selling books, offer signed copies by authors, and if you’re selling clothing, suggest a design that only comes out on Black Friday for a limited number of pieces that won’t be restocked for the year. If you have a cooking website, offer a master class with a well-known chef, get the idea?
Value is not only measured in money. Offering people the opportunity to access something unique can be just as powerful a factor.
7. Extend offers
Giving people the opportunity to capture the magic of Black Friday in the days that follow is a power move. The chaos going on in it might not allow them the chance to buy something even though they intended to.
Send an email the next morning and tell them they didn’t miss the opportunity. The offer is still up for another day or two, and you can shop with the peace of mind you need. That way, you can make the weekend after Black Friday count as much as the actual day.
review of the week
It could be argued that trying to do too much could create a boomerang effect and overload or confuse people. While that may be true in some cases, the week of Black Friday is not something to be taken lightly or treated like any other case.
It’s the time of year when, as a website owner, you need to go all out. Pull out every ace, trick and offer you have up your sleeve and make every day count. Keep people engaged, keep them excited and guessing. Stay active throughout the week and watch your website flood with traffic.
¡We hope these ideas help!
Carlos is a professional in digital marketing, eCommerce and website builders. He loves helping businesses grow online through his tips. In his free time, he is surely singing or practicing martial arts.
Facebook Comments
Disqus