Burger King has decided to take the step of entering a growing market, that of gourmet burgers, with the launch of its new brand of premium burgers Originals by Burger King.
As a differential element, the new seal of the company is presented with very elaborate and careful recipes, in which it uses ingredients of local origin, betting on products from Spain, of the highest quality, and with Protected Designation of Origin, accompanied by the 150 g grilled Angus beef.
The brand is the result of the company listening to the demands, concerns and preferences of consumers and shows Burger King’s decisive strategic commitment in the gourmet segment, where it wants to offer a new experience of textures, flavors and aromas that attract New customers.
In the creation process, it has sought to offer its own premium experience for its new brand and different from the rest of its offer, so its specialties are accompanied by a disruptive brand image and packaging created especially for the new gourmet label, where black tones are the protagonists.
The stamp with an offer of limited editions that will be renewed periodically, always having the consumer two options to choose from. Its premiere includes the Peasant and Mediterranean versions, which are now available in restaurants, AutoKing and home delivery.
La Campesina made with 150 g grilled Angus meat, is presented with the truffled egg raised on the ground and Grana Padano cheese with Protected Designation of Origin, as star elements, accompanied by arugula and lamb’s lettuce from the orchards of Navarra, as well as brioche bread Made with wheat grown in Spain. La Mediterránea, meanwhile, adds the flavor of dried tomatoes to the recipe.
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