Cloud plan or not? Tomas Linkevičius, author of Zero Bone Loss Concepts, already knows the answer to this question. His is back on its feet because he chose ‘s Cloud hosting plan. It was a small decision that had a significant impact.
reality behind
Tomas Linkevičius is something of a celebrity among dental researchers. He is a professor, speaker, and best-selling author on crestal bone stability, known for his unique insights into tooth loss prevention. The dentist-turned-educator now travels the world, sharing his knowledge of implant dentistry and focusing on seminars, courses and workshops.
After publishing his first book in 2019, which sold over 3,000 copies, Tomas launched his first online course on Zero Bone Loss Concepts. Now the website unites more than 500 students from all over the world. Most of them operate in the United States.
Live appearances are the cornerstone of Tomas’ brand identity. It is what created his reputation as a charismatic and innovative speaker. But, online courses are very important, because they bring in considerable income, and recently Tomas started having problems in that department.
Challenge
Due to increased traffic, Tom’s website became unreliable; it would crash for hours and work again out of the blue. Load times were unpredictable, ranging from 5 seconds to forever. It was then that Tomas Linkevičius decided to knock on ‘s door.
“I will take what you offer me. As long as it’s the best.” Tomas said, making it clear that money is not a problem. “Please just make it work«.
“We transferred the entire website to a cloud server based in the US and the results couldn’t have been better. Tomas’s website speed improved dramatically and stopped crashing.” Engineers.
Action
engineers discovered that Tomas’ website was running on a local European server. It is a form of data storage where an internal IT team controls and maintains the server. The server itself is usually stored locally, for example in an office.
Since Tomas’ primary audience is in the United States, having a localized European server didn’t make sense. That was the reason for increased load times and spotty server communication.
Tomas bought one of our best plans: Cloud Hosting Professional. ‘s engineers transferred the entire website to a US-based cloud server and the results couldn’t have been better. The speed of the website improved drastically and it stopped crashing. One of the main requests from it was faster image loading, which also worked like a charm.
Then, what was the magic?
The crucial factor that improved Tomas’ website was the introduction of LiteSpeed. Our servers use it specifically to increase WordPress performance through the .
The cached data is stored on our servers, so the website does not depend on the WordPress cache, which makes it load faster. It also saves bandwidth and improves SEO because Google takes site speed as a determining factor for page ranking. But most importantly, using a caching plugin reduces the number of processes running on the server and decreases load times.
The current server achieves an incredible TTFB (Time To First Byte) result, around 350 ms. Its FCP (First Contentful Paint) is just under 1 second, which contributes to faster load times. The white screen problem is gone. The TTI (Time to Interactive) is around 2 seconds: it indicates how long it takes for the website to become fully interactive.
PageSpeed Results
Tomas’ biggest problem was data storage. According to our engineers, working on a localized server is a big mistake because it is more expensive and requires careful maintenance. On-premises servers also need specialized dust-free environments with good cooling/ventilation infrastructure, not to mention general security precautions.
Servers can overheat, crash, or even get hacked. That’s a lot for non-techies, while ‘s Cloud plan is an all-in-one solution that covers everything from hosting services to maintenance. Cloud-based servers also allow for quick emergency recovery, so businesses don’t risk losing their precious websites.
conclusion
Cloud hosting is an option that saves our most precious asset: time. Tomas’ case is an example of how easy it is to optimize a faulty website. Setting up personal servers is tempting, but it doesn’t make sense in the long run.
Running localized servers is like working full time. It requires patience, persistence and money. There is almost no way to avoid additional expenses. Cloud hosting works for Tomas because it allows him to focus on what’s important: online courses. He is now free to focus on educating people instead of worrying about server crashes.
Carlos is a professional in digital marketing, eCommerce and website builders. He loves helping businesses grow online through his tips. In his free time, he is surely singing or practicing martial arts.
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