In the sixth class of the Amazon Seller Central course we are going to learn about the main positioning factors of the Amazon search engine.
In the previous class we saw that without visibility, profitability is useless, and it is so, it is useless to have the most beautiful store with the best products on an island in the middle of the Atlantic Ocean if there is no one who comes to see us. .
We are going to see which are the main positioning factors that we must promote, the importance of each of them and how to optimize them to achieve our objectives. Let the SEO begin!
Not bad right? It must be taken into account within this section that the less main positioning factors can play a more important role depending on the category with which we are working, but the main factors are maintained for all categories equally, especially the main… Sales!
SEO is one of the main legs of digital marketing, it allows us to position ourselves in the long term, reduce acquisition costs and not depend on advertising exclusively to reach our customers. We must also apply this same philosophy to Amazon, even more so, since reducing acquisition costs can be vital when it comes to maintaining our profitability.
So now, the next step that we must take is to start preparing our product sheets in a text sheet by creating titles, bullets, descriptions, images with a previous investigation of keywords for which we want to position ourselves and leaving everything well prepared for the next class.
As always, if you have any doubt or question, you can send it through the support form of the subscriber intranet. See you in the next lesson! 🙂
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