If a controversial image is leaving Euro 2020 that is still in force, it is that of the tournament’s and Portugal’s top star, Cristiano Ronaldo, withdrawing a Coca-Cola bottle in favor of a water one. A criticism against the sugar that this popular drink contains and that has been imitated, or ridiculed, by other protagonists of the greatest event in European football, with the respective damage or publicity that it entails for one of the great sponsors of the competition, and that now has been used by .
Staying on top of everything that goes into bringing out a simple but attractive product that can be a bestseller is the latest thing Ikea has done. Aware of what CR7 means for brands and with an influence greater than almost anyone in the world, the Swedish company has put ‘Cristiano’ on its latest reusable bottle.
Or rather, because Ikea has always had among its best-selling products for its simple retro look. An item that has now acquired the name of a Portuguese star and carries the description of a “reusable-only bottle for water.”
Gesture that will undoubtedly please the ‘7’ Portuguese, very involved in healthy products and who carried out the action against Coca-Cola. What’s more, coinciding with the stock market opening and boosted by the dividend that the company has to pay to its shareholders, Coca-Cola lost 0.19 dollars in the value of its shares.
Price
For now with only one listing, the Cristiano bottle at Ikea is only known to be worth CAD$1.99. That is, 1.35 euros to change. A higher price than Korken, this is the usual name for this bottle, which in Spain costs 1 euro per unit.
how to buy it
For now, the Ikea website in Spain does not have this product, since it has only been seen by the Canadian page. A fact that leaves doubts about whether the Cristiano bottle will also reach other countries, including Spain, or it will only be something from the company in Canada and border territories.
Facebook Comments
Disqus