At this point we are going to consider that you have already read everything about and you decided yes, that this is an intelligent way to start your own business with which you can live from what you are really excited about doing.
Or you have discovered that participating in an affiliate program is a great strategy to work on your own and manage your time with the flexibility that you appreciate so much to have a quality of life.
We understand that the will to have your own business can be very intense, mainly because it has so many benefits that excite you, but it can also seem distant from your reality, because you don’t have money to invest.
If that is your case, this post is for you. Thinking about it, we list some decisions you can make to achieve your goal, even with some difficulties along the way. Continue reading and see the possible solutions for those who do not have money to invest in their digital business!
Do not transform the lack of money into a reason to give up
In other words, stop apologizing. Forgive us the sincerity, and already in the first tip. Sometimes we are wrong and believe that not having money to invest makes it impossible. Before starting your journey, it is important that you activate your entrepreneurial mindset, as this may not be the only difficulty on your way. To help you, we have made a post dedicated to this topic: .
Work with a topic you already know
Working in an area that you already master and are passionate about will save you time and money. This is because you won’t have to learn from scratch or turn to a specialist, as well as being more pleasant.
For Producers, it will be much easier to create a digital course on their own, with rich and relevant content. In the case of Affiliates, it will be easier to advertise third-party courses on topics that they like or are involved with.
If you still haven’t figured out what your skills are, our post “” will show you the way.
do personal marketing
Once you have decided to dedicate yourself to your business, tell the people you know about it! In this way, the news will spread and, eventually, it will reach the ears of key people for your business.
In the case of digital products, you can even attract people interested in your material. And with every sale you make, ask your customers for a testimonial about how the product helped them in their lives. Post the claims on your site and social media to build credibility and empathy for other prospects!
Go to your contacts
Take advantage of your network of friends and acquaintances to ask for help! If you haven’t started producing your material yet due to lack of resources, make a list of what you’ll need and how you can get each item.
Remember that friend ten in design, or the one who can help you in the recording and editing of the videos. The closer these people are to you, the more likely they are to help you. Another interesting suggestion is that talented but less experienced people tend to be more accepting of this type of work, as it will be a great way to hone their skills, which can turn into an interesting exchange for both sides.
Don’t be afraid or embarrassed to ask, and if the answer is negative, don’t be discouraged. Instead, ask your friend if he has someone to recommend. In the last case, and if possible, try to negotiate a price that is accessible to you.
associate
Another alternative can be to invite someone to be your partner or what we call co-producer.
Co-production is when two or more people come together to make a product. Thinking about that, you can invite specialists to help you in the production of your material, as well as previously agree on what each one’s commission will be, according to the division of tasks.
There are also two other professionals in the market for digital products that can help you: the digital product publisher and the digital product manager.
The editor He is very knowledgeable in crafting and reviewing a product. Despite not being a specialist in specific niches, he knows exactly how to create material with the necessary characteristics that an online course should have.
There is, moreover, the manager of digital products, who is an expert in dissemination and everything related to the marketing of your course.
How to find these professionals?
Participate in groups and discussion forums and establish contact with other more experienced producers. Surely you will be able to obtain very useful information for your career as a digital producer.
create a blog
A blog is an effective and inexpensive way to educate the market while driving your visitors through a conversion funnel in order to generate sales.
Through it you can talk about the universe that encompasses your product, solve common doubts, identify a possible problem that the public has in relation to the subject and, finally, present your product as a solution.
The richer and more well-crafted the content of your blog, the more chances you have to attract organic visitors. In that sense, it is very useful that you learn SEO and Content Marketing techniques to apply in your business.
Bet on social networks
Social networks are a great bet for those who want to gather fans. In addition to being simple to manage, you will be able to interact more actively with your followers and understand how they behave.
The more people engage, the easier it will be to recommend a digital product that resonates with your audience.
Some points of attention should be considered when choosing your social networks:
- Identify which channels your avatar uses.
- Define what is the best way to converse with your audience: will you use your name as a natural person or will it be a brand?
- Be focused: use few channels, sending quality content consistently, instead of having several weak profiles.
- Take into account the particularities of each network: study each one and adapt your content to that specific channel.
Work on social networks must be done with persistence, since it happens gradually. Always worry about improving the content more and more, always thinking about generating empathy with your audience.
Sign up for an Affiliate program
If you are a producer and you don’t know how to start advertising your product, a It is the ideal strategy for other experts to market your product.
Affiliates are like a bridge between your product and the final consumer, and in exchange for that work, they will receive a commission that you have pre-established for each completed sale they make. Nothing fairer, right?
When you sign up for a program, the platform itself will be responsible for paying commissions to your affiliates. Also, in you can choose whether to leave your membership open (anyone can become your member) or closed (you must authorize the requested membership).
To know more details about affiliates, .
If you want to be an affiliate, read our post about the .
save as much as you can
Avoid making unnecessary expenses at this time. Remember that if you manage your business correctly, it will generate many fruits for you in the future. Every entrepreneurial path requires some sacrifices and surely you will not be exempt from them.
Maybe now is not the ideal time to buy a car or the house of your dreams. Also learn to reduce small expenses. Always think twice if it is really necessary to spend that money.
Furthermore, with the money you save, study low or medium risk investment options to apply, so you can use the return in your business.
sell your services
Even contacting your friends, you have noticed that you still have to invest a certain amount in your venture, either in the creation or in the dissemination. In that case it is time to think of a way to get a fund to apply to your business. The first and fastest option is selling your services. What do you know how to do that could give you money? Crafts, sweets, teaching, computer maintenance, anything goes.
Once again, if you don’t have money to invest, you’ll need to dedicate yourself to reaching your long-term goal.
After obtaining the necessary amount to start your business, think carefully about each aspect that will require money. Before hiring a service, do a lot of research and look for references about the chosen professional. With little money you have to choose correctly so as not to get frustrated.
Take free courses
If you are just starting out in the digital market, you have a long way to go and probably a lot to learn!
Being an entrepreneur will require a lot of dedication and constant study, since the digital market is progressively updated. Therefore, begin to study above all the universe in which you want to act. The more you know, the more insight you will have to deal with your business professionally.
You can find excellent courses available for free on the Internet, such as the Academy, our , in which you will learn about the world of digital products with the best specialists on the subject. To sign up for free, just .
After reading all the topics, it’s time to put into action all your plans, which until now were only in your head. As inspiration, I leave you the case of Martin Giacchetta, who never gave up his great passion. From my heart, I hope that her story will inspire you!
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