El Corte Inglés gives a boost to its international business. Despite the closures and restrictions as a result of Covid-19, the Spanish retail giant last year reached a
After Spain, the first market abroad for the company is Portugal, where it has two department stores -one in Lisbon and the other in Porto-, with a turnover of 397 million euros in the last year, closed on February 28. The second most important market is Mexico, with 50 Sfera stores and 88 Viajes El Corte Inglés offices, and sales in 2020 of 92.9 million euros and the third is Chile, even further away with 13.4 million, which It has 58 stores of the young fashion chain and 10 travel agencies.
As far as it is concerned, the 60 franchised distribution points that El Corte Inglés has in Switzerland, the 42 in Peru or the 28 in Thailand stand out. Apart from the business in Portugal, as a whole, the group chaired by Marta Álvarez has 56 of its own Sfera stores and 262 franchisees outside of Spain; 133 El Corte Inglés travel agency and 2 business division offices.
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With a total workforce of 80,814 employees, the group has 4,912 outside our borders. They are, specifically, 3,164 in Portugal; 961 in Mexico; 173 in China; 127 in Chile and the rest in other countries, throughout the world.
El Corte Inglés also maintains its commitment to the internationalization of its own brands in different categories, especially fashion and food. Thus, throughout 2020 new agreements have been reached with different distributors and the relationships started in previous years have intensified. In its latest annual report, the company explains that “in this way, it has continued to expand both through food products and women’s, men’s, and children’s fashion items, accessories and sporting goods, now adding 35 international markets.”
international agreements
Germany is one of the markets where the sports brands Boomerang and Mountain Pro have the greatest presence with a total of 120 points of sale in the country, thanks to the alliance with the Galería Karstadt Kaufhof department store. But El Corte Inglés also has agreements with other international operators to sell some of its own brands in countries such as Russia, Andorra or Paraguay, among others.
Precisely in this last country, an agreement was reached in 2020 with Nueva Americana, a local chain of stores, in which spaces with the image of El Corte Inglés have been installed for more than ten own brands of men’s, women’s, and children’s fashion and sports. During this year, the alliance has also been strengthened to sell Unit brand products through Aliexpress Plaza. In food, El Corte Inglés has a presence in different Latin American countries.
In Ecuador, own-brand products are sold through La Favorita supermarkets, the leader in mass consumption distribution in this country. The Grupo Rey supermarkets in Panama sell a wide assortment of own-brand products and in Mexico the presence of the El Corte Inglés assortment has been promoted in the Soriana supermarket chain, while Club del Gourmet brand products are available at the Palacio de Hierro department store. For its part, in Cuba the presence of food and personal hygiene products has been maintained. In Peru, El Corte Inglés maintains a distribution agreement with Peruvian Supermarkets through its brands Plaza Vivanda and Plaza Vea; and in Colombia with Success.
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