Florentine confirms with the launch of its eCommerce its expansion strategy to new distribution channels, in this case through the Internet. The Online store of Florentino will be at first only available in Spainbut it is expected that later it will reach and, finally, offer its products in the Asian and American markets.
The eCommerce is integrated into the web page both in design and functionality and allows the user to combine browsing through its different sections and collectionsif at any time you abandon your access to the Online store of Florentine.
One of its main attractions is a special selection of garments and accessories in constant rotation presented through a . The client receives a total look of perfect gentleman with just one click.
The new one florentine online store represents a further step in the firm’s new communication and image strategy: positioning itself in new distribution channels, such as . This strategy supports the company’s current goals: to attract potential new clientss and ensure that the brand is perceived more and more clearly both within and.
the signature Florentine entirely produces all its products at its headquarters in Lalín, Galicia, currently directly and indirectly employing more than 500 people in constant training to achieve the objectives of quality required. The company currently has a presence in markets such as Portugal, the Philippines, Egypt, the Russian Federation, Mexico, China, Korea, Lebanon and the United Arab Emirates, in addition to being present in a large number of multi-brand points of sale and El Corte Inglés centers. Florentino’s online store will soon arrive in and also in the Asian and American markets.
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