GIF as the personal touch

Our clients are at the epicenter of what we do. We always try to put ourselves in the customer’s shoes and reverse engineer any experience to add as much value as possible. Understanding that this is a never-ending process, we continue to test new initiatives designed to benefit our customers’ experience.

This article explores the importance of personal touch in the digital marketplace and present our solution to increase intimacy, empathy and emotion while there is a smile on your face: -branded GIFs!

The human behind the screen

Yes, to create a unique website, you have to commit. In addition, you need quality support and clarification to stay motivated. Therefore, our goal is to do our best for customers to find the solution before contacting the support team (, , ). If you still need to contact specialists, we are 100% customer obsessed and ready to help 24/7.

Behind the scenes, there is always a real person contacting other technical teams within or externally and trying to resolve customer challenges as efficiently as possible. Naming the support team, Customer Success, is neither an accident nor the product of a marketing brainstorming session. We strive for a personalized approach, special care and proactive communication. We want our clients to be successful in whatever they do, and our live chat will give them all the answers they’ll need.

We don’t want you to stand there, waiting for someone to answer the phone. That’s why trusts the and other means of Internet communication to solve customer problems efficiently. First, digitization might appear to complicate meaningful interpersonal connections. However, we use technology to establish a human touch.

The reasons explained

An internal survey was conducted of 2,283 users who contacted English-speaking customer support in the last six months. User satisfaction with ‘s live chat support was compared to general expectations set for web hosting providers.

The following six dimensions were considered for comparison: waiting time to initiate a conversation, time to solve the problem, accuracy in resolving the case, emotional warmth of the conversation, fluency of the conversation, and general satisfaction with the experience.

Statistically significant results were found indicating that actual emotional warmth and fluidity of conversations with Customer Success agents were higher than users’ expectations. Therefore, it is shown that the psychological and emotional side is covered by online communication methods to ensure smooth customer service.

‘s own GIFs as a way to personalize the customer experience

Creating online connections with our customers helps build trust. Following a creative approach allows us to maximize positive interactions with the audience. So, GIFs of actual team members were introduced to add a little extra zing.

GIFs were first created for ‘s live chat conversations to express emotions and make them fun and relatable for customers. However, after noticing valuable feedback, they are now live on to share them with the world. We are delighted to see people using them and invite you to do so!

Are you interested in knowing more about the importance of the personal touch in the digital market? Check the following sources:

Carlos is a professional in digital marketing, eCommerce and website builders. He loves helping businesses grow online through his tips. In his free time, he is surely singing or practicing martial arts.