We love GIFs, those small videos that are only a few seconds long and that despite this, transmit a much more powerful message than any video lasting several minutes. Do we know how to look for them? Giphy makes it very easy for us.
He tells us about the revival of GIFs Rubén Bastón:
What is Giphi?
It is an online platform that brings together huge quantities and quantities of GIFs of all the themes that we can imagine. We could say that it is «the Google of GIFs» since it is about a search engine that allows us to download and share this type of content that we see so much circulating lately on the .
Giphy has experienced rapid growth since its inception until it became a reference in the search for GIFs. His greatest success has undoubtedly been the collaboration he has established with various television networks and studios to whom he offers the possibility of carrying out «Live GIFing«. The company has a team dedicated to transforming live events, such as the Oscars ceremony, into GIFs almost instantly. Who does not remember Leonardo Dicaprio’s face when Lady Gaga passed by his side?
Another of its greatest advantages is that it allows its integration with other platforms like Slack, Facebook Messenger or Line. In this way, it allows us to integrate this type of content in our messages or publications in a very simple way, which greatly facilitates the virality of GIFs.
Giphy Cam
Giphy Cam has been one of the latest launches of the New York company. Is about a mobile app that allows you to create quick videos in a loop and to which we can add filters, text and special effects in a few simple steps. Through our smartphone we have it ready to share with everyone.
Until now we saw how the protagonists of the GIFs were always famous people, now the company proposes that we be the protagonists and create our own content. Without a doubt a tool that was crying out for.
Giphy’s future
Giphy has recently closed a $55 million, thus the company has reached a valuation of 300 million dollars. The round has been led by Lightspeed Venture Partners and other investors such as General Catalyst Partners, RRE and Betaworks, among others, have participated. Just a year ago it closed its second round worth 17 million dollars after the initial round that was 2.4 million dollars.
The most surprising thing about all this is that Giphy still not generating revenueAlthough, without a doubt, its possibilities are endless. The most logical line for the company to follow is to give way to sponsored GIFs in searches, the same system that we can currently see in Google.
Apps are currently available for iOS devices, both to search for GIFs and to create your own.
And you? Haven’t you thrown yourself into creating and sharing a GIF yet?
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