Google Trends is a free tool that allows you to find out what search terms are in fashion, as well as their evolution over time.
This is an extensive database that you can use to analyze your target audience’s search intent and behavior in the digital world.
In this article we are going to show you how Google Trends works so that you can use it when designing your . In addition, we share 3 professional tricks that will undoubtedly help you boost your brand.
If you already have a sales website or are thinking of creating one —taking advantage of them— this Google tool is going to be a great ally for your digital entrepreneurship.
Take note of each of these tips and start applying them to your business! 📝
What is Google Trends?
Google Trends is a free one that shows the popularity of a specific term that was searched on Google itself.
In fact, trends means trends in Spanish and what this resource does is, precisely, show the search propensity for certain keywords. That is, how many times and how often a particular term is entered into the search engine.
In Google Trends you can also find demographic data, queries and topics related to what you want to investigate, with the aim of broadly understanding current trends.
Through this tool you have the possibility to identify if your product or service is interesting for your target audience and how that interest has evolved in recent months or years.
💡 Keep in mind that you will be able to filter searches by country, city, year (data is available from 2004) and segment.
These are some of the questions you can answer with Google Trends:
- Is he searched enough on the internet?
- What times of the year is my product or service most likely to be sold?
- What is the search history of my product or service?
- What is the search trend for that product or service in the future?
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How to interpret the data?
When using this resource, be aware that this is a sample of all actual search requests that were made to Google. In the words of the company itself, this sample:
“It is anonymous (no one is personally identified), categorized (based on the subject of search queries), and contains aggregated (grouped) data.”
The value of this information lies in the fact that Google manages billions of searches a day. Although it is only a sample, this data set is truly representative and we can access it in a matter of minutes.
What is Google Trends for?
Now that you know what Google Trends is, we invite you to learn about 8 key features of this powerful tool.
1. Know the most searched terms in the last year
If you are planning your marketing and sales strategy for the following year, this can give you clues about the most relevant issues in Argentina and internationally.
If you have an online business, knowing that the keyword “” was the sixth most searched for in 2021 is excellent information to encourage you to participate in this special date and attract users who are looking for offers at that time of year.
Likewise, if you have an online sporting goods store, you can consider replenishing the stock of NBA-related products, since in Argentina it was the third most searched term.
2. Identify daily and real-time search trends
Another interesting resource in Google Trends is the section dedicated to daily search trends and the most relevant terms of the last 24 hours.
Although it is a section with the news that is spread through the media, reviewing these trends can help you use the meme or the one of the moment in your social media strategy. This will arouse the interest of your audience, will increase the reach of your brand and can even impact your sales.
In you can check the trends in real time and we show you the daily search trends.
3. Find topics related to your product or service
To discover how to take advantage of this functionality, let’s imagine that you have a guitar store and you want to know what complementary products you can offer your customers for .
In this case, you only have to access the and write the keyword of your interest. Look:
Then, go to the “Related Topics” and “Related Queries” section.
In this example, we see that “guitar bag” is a key product for your business, as well as making a “free online guitar tuner” available on your website, where people fill out a form, leave you their e-mails and access the tool free of charge. Thus, you can start to convert those users into customers.
4. Discover regions with high sales potential
With this option, you have the possibility of knowing in which provinces of Argentina or cities of the world your product or service is most sought after. Thus, you can focus your marketing and sales efforts on those places.
Continuing with the previous example of the store that sells guitars, Google Trends reveals that the term “guitar” is most searched for in Chubut, Tierra del Fuego, Río Negro, Neuquén and Buenos Aires. Look:
5. Research the competition
Periodically monitoring how searched your competitors are on the web is essential to analyze how your niche is performing. With this in mind, take advantage of Google Trends to investigate how many times people search for your competition’s products, services and brands.
6. Create SEO and content marketing strategies
From the related search terms that Google Trends throws up and the information about their importance in certain places and at specific times of the year, it is possible to create content that is increasingly relevant to you (that is, the representation of your ideal client) .
Likewise, knowing the search trends in the country and the world will allow you to produce new and striking content to direct that traffic to your website.
7. Plan SEA actions and advertising on social networks
Just as Google Trends is useful for creating content that ranks well in search engines, this tool allows you to write paid ads with the most searched words. That is precisely what SEA (Search Engine Advertising) is about, advertising on Google.
Likewise, knowing the search terms that are trending will help you generate more and more timely advertising on social networks to attract more users to your brand.
💡 We share these practical guides so you can delve into these topics:
8. Awaken your creativity
If we had to summarize the main features of Google Trends in one sentence, it would be “spark creativity”. In a world as changing as the digital one, having a resource that constantly gives us ideas about national and international trends is really valuable.
If you already want to start using this Google tool, then we share a step by step to do it today.
Step by step: how to use Google Trends
1. Access Google Trends
Go to , click on “Sign in” and use your Google email account. If you don’t have one, select the “Create account” option.
2. Write a keyword
In the central bar that says “Enter a search term or topic” enter the keyword you want to explore and click on the magnifying glass. For this example, we are going to use the keyword “sneakers”.
Next, the following options will appear:
- Compare: in this space you can write another related keyword and Google Trends will show you a graph with the comparison. Keep in mind that you can compare up to 5 terms at a time.
- Argentina: this filter will be shown by default if you are in the country, but you can choose “All the world” or the nation you want if it applies to your business.
- Last 12 months: here you can configure the period of time you want to analyze.
- All categories: it is a very useful filter if you need to know the behavior of a term in a specific category.
- Web search: this is a filter that only shows the results of the terms that were investigated in the Google search engine. In this section you can also choose to see the behavior that the keyword had in Image Search, News Search, Google Shopping and YouTube Search.
3. View data by subregion and related topics
On the same main page, you will be able to filter by location and access queries and topics related to your search term.
3 tricks to take advantage of the potential of Google Trends
If you want to incorporate Google Trends as a recurring work tool, these tricks will allow you to get the most out of it.
1. Download the data to analyze it better
Whether you’re researching a single term or comparing several, Google Trends allows you to download the information in .CSV format so you can see the results in Excel or a Google Spreadsheet in detail.
Click the download icon (arrow pointing down) and voila!
2. Insert the graph in a web
If you are an informative website or a sales site and you consider that it may be relevant for your reader to know the search trend for a particular term, Google Trends gives you the possibility to copy and paste a specific code to insert into your web page.
Let’s take a concrete example: if you have one and you want to encourage your customers to buy the leather jackets from your latest collection, you can insert the Google Trends graph that shows how this garment significantly increased its search volume compared to last year, that is, it is fashionable!
3. Subscribe to receive search trends
If you want to automatically receive search trends in Argentina or another country, you can subscribe to Google Trends alerts and you will receive updates by email.
To do so, you have to go to Search Trends > Daily and click on the email icon (✉️). Next, it will give you the option to choose:
- The region.
- The type: Top Daily Search Trends, Most Daily Search Trends, or All Daily Search Trends.
- The frequency: when it occurs, once a day and once a week.
Alternatives to Google Trends
More than options similar to Google Trends, the following resources can serve as a complement when it comes to .
- : is a free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost of creating…
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