You probably already know that being present on the Internet is a mandatory element for every entrepreneur, right? In this sense, your own website can help your business reach the public more easily.
The problem is that when , many people turn to web builders like WordPress that, although they help when creating the page, do not allow you to customize the address. Thus, your website will always end with “wordpress.com” or something like that, and you will agree with us that this does not exactly convey an image of professionalism.
The solution is to register a custom domain and, create it, this is easier and faster than you think.
If you still don’t know how to do it, continue reading this article. We are going to present you a step by step to register a domain and some tips to choose the perfect one.
What is a domain?
The domain is the address that identifies a business, brand or person on the Internet, working as a kind of name.
This is made up of a name and an extension:
- Name: companyX
- Extension: .com
In the case of the website, for example, the domain is since his name is and the extension is .com.
There are various types of extensions available on the Internet, but the most common and recommended for businesses and entrepreneurs are .com Y .com..
What is the difference between domain and hosting?
This is a common doubt among many digital entrepreneurs.
As we explained at the beginning of the text, the domain is the name of your business on the Internet. It is through it that the public will access your website. And so, by registering a domain, you grant yourself the right to use that address.
But in addition to the domain you need a place to store all the data of your website, its texts, images and videos, and it is important that this place is always connected to the Internet.
And this is where it comes into play lodging.
With a hosting service, all your page files are stored on a server, which is a very powerful computer specially prepared to store websites.
In this way, your website will be ready to receive access 24 hours a day, simply typing the domain name for it.
Why do you need to register a domain?
Surely you have already accessed various sites with long addresses, those that include not only the name of the company but others.
This is the case of pages that do not use their own domains and that have been created in web builders such as either which allow anyone to create a website without the need to register the domain and for this they “lend” you an address.
The problem with this, as you can already imagine, is that they give the website an unprofessional appearance and, consequently, that damages the image of your business.
But it is not only for this reason that it is interesting to register a domain. Here are some other good reasons:
- Credibility and authority: Having your own domain shows that your brand is serious and trustworthy. In addition, whoever accesses your page will know that you have invested in offering them a more secure experience.
- Divulgation: Disseminating a blog or website with a simple and clear domain is much easier. In addition, the public will be able to memorize your address more easily.
- Scope in search engine rankings: Google and other search tools give preference to sites with their own domain. That is, by registering a domain, you create more opportunities to appear on the first page of the search engine.
- Own email: Another benefit of having your own domain is being able to have personalized emails with the name of your company (such as ). This small detail also gives a more professional touch to your work.
- Brand protection: Theoretically, anyone can register a domain with your brand name. This means that registering a domain is a way to protect it and guarantee the positioning and reputation of your business on the network.
- Low cost: Contrary to what many people think, having your own domain is very cheap, the cheapest ones can be purchased for 1 USD per year.
Step by step to register a domain
As you may have seen, having your own personalized domain is essential for your business to gain relevance and authority on the Internet.
But how to register a domain?
We explain it to you below:
How to register a domain
There are domains that consist only of a basic extension, for example, .com and others that add an extension called a country code top-level domain, and which, as its name suggests, refers to a specific country.
Some examples of them are: .com.mx, .com.ar, .com.peetc.
To create yours, all you have to do is look for a domain creation service in your country, such as the Spanish page. or other international hosting services such as .
This type of page always presents you with a search engine where you can enter the domain name you want to register to check if it is available or has already been registered by someone else.
After certifying that the domain you want is available, just follow the registration instructions, make the payment and, voila! You will now have a domain to call your own!
Most of these hosting services also offer you suggestions for other domain names in case the one you first thought of was previously purchased.
How to choose the custom domain for your website?
Choosing the correct address is just as important as registering the domain. This is because a poorly chosen name can harm your entire strategy and put the authority and reliability of your brand in check.
Thinking about this, here are some precautions that can be observed when choosing a domain name:
- Avoid using symbols and numbers.
- Prefer short domains, but also make it clear what the web is about.
- Choose an extension that makes sense for your business model (“.edu” for an online course, for example).
- Use your brand name in the domain.
- Avoid addresses with the name of other brands.
Easy, right? By following these tips, you will have no problems registering a domain and getting your website up and running!
And remember this: choose a domain name that makes sense and represents your business well. After all, it will be your business card.
And now that you have a registered domain, it’s time to start publishing content and bringing your website to life. Then be sure to read our full post about the .
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