It was very difficult for me to get healthy products, it was always difficult, more than anything because of a matter of time. Then came the idea of having the greatest possible quantity and offer of healthy products in one space.
francis sfreddo
Francisco tells us that the main challenge was to understand how to get people to know the brand, start having a presence and, above all, when it comes to reaching the customer, who can see the ad, get to the store and make a purchase.
Along the way you lose customers and you don’t realize why. Understanding what is going on is a big challenge, more than anything because ecommerce is about a consumer experience. It is not the same as going to the supermarket, the grocery store or the dietician.
francis sfreddo
To achieve this goal, Francisco emphasizes that it is important to know and be present in the communication, a factor that is fundamental, and, above all, to be attentive to the experience that customers have, from the moment they start the purchase until the product arrives at home.
Gurú Market’s main communication channel is Instagram, where they display a variety of content, from recipes to more playful options, using all the tools offered by this social network.
We invent different proposals with Instagram Stories and we make games with surveys. We also started with a new segment called ‘healthy story’ and it is about telling something that seems obvious but is not, which is the origin of where that product comes from.
francis sfreddo
In addition, they design and send a weekly newsletter with news, promotions and brand products.
A tip for those who already have a store or are just starting out is to keep in mind who we want to reach, how we want to reach them and, above all, think about the experience that customer is going to have. That will determine later if he recommends you, if he buys from you again. Word of mouth is very important.
francis sfreddo
If you were inspired by the story of Francisco and Gurú Market, do not miss the opportunity to create your Tiendanube today and start promoting your own success story!
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