Our home has become our temple during confinement, for better and for worse. A place that made us feel safer and protected us from the unusual situation that was taking place outside. Faced with this new panorama, we have realized the importance of aspects that previously went unnoticed, such as having an adequate distribution, lighting, outdoor spaces and, of course, decorating our home.
The colors, materials and furniture are essential to fill us with comfort and make our house the place we want. For this reason, the quarantine has boosted the figures of many companies in this sector, as is the case of Hannun, the brand of wooden furniture made in Spain that has multiplied its sales by 7, with May being the best month in the history of the company.
The founders of the Spanish firm are a team of young entrepreneurs who knew from the outset that the Internet was a good place to succeed, and shortly after founding Hannun they began to send some of their pieces to famous instagrammers. Thus, with a total of 448,000 followers on Instagram and with influencers of the stature of Dulceida as brand ambassador (with 2.8 million followers on this social network), it has currently managed to become one of the national brands of most acclaimed decoration, with a Mediterranean style, sustainable, handcrafted furniture and following the naturalist philosophy of life that is so successful on the web.
The team, which initially consisted of 6 people, is now made up of a total of 26 workers, and they have expanded borders by shipping throughout Europe. Maurici Badía, engineer and founder of the brand, assures that “during Covid our sales have skyrocketed, we are multiplying by 7 the sales of the previous year in the same period.” All this thanks to actions such as “we have boosted international sales, 35% of the turnover already comes from 32 European countries, especially France, Italy and Germany”. In addition, “we have offered online interior design sessions during confinement, in which thousands of clients have participated and it has been a complete success.” With all this “we have already invoiced close to €1M during the coronavirus crisis,” he concludes.
In this sense, the founder explains that they plan to close the year with a turnover of 5 million euros, “since to date we have billed 3 million,” he adds. In this way, Badía assures that his commitment will continue to be the same as it has been until now: high-quality wooden furniture with sustainable designs and, of course, social networks.
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