That is what a strategy is acquisition of potential clients.
To be able to transform the visitors of a website into known users and then into clients.
Anonymous visitors, of whom we only know their IP address and the actions that Mautic has recorded of them (tracking) can be incorporated into segmentsSegment Mautic allows you to create Segments to filter your Contacts (Leads) based on many criteria such as visited URLs, tags, campaigns, etc. as accounting, but nothing more, since they cannot be incorporated into email campaigns marketingMarketing The marketing It refers to the activities carried out by a company to promote the purchase or sale of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing activities are performed by affiliates on behalf of a company. Professionals working in a company’s marketing and promotional departments try to attract the attention of key potential audiences through advertising. At a fundamental level, marketing it is the process of understanding customers, and building and maintaining relationships with them. Marketing is the key to the success of an organization, regardless of its size. There are various types and subtypes of marketing, digital and offline. Marketing teams and sales must have a unified approach. Automation helps them work toward the same goals. because we do not know your email which is the most valuable data that we should try to obtain. This data can be obtained by activating forms or modal windows (pop uppop up It allows you to display pop-up windows on your website by inserting a Mautic code so that it is activated based on certain tags or segments of your users.) on pages where anonymous visitors pass most frequently in order to capture their emails.
They can be seen from Contacts, by clicking on the icon to the right of the table, so that only unidentified visits are shown, of which we only have their IP address and the tracking they have done, and if geolocation is activated in the Mautic configuration, you can also see the Country of origin of the visit (in this case the IP).
This action will change the view of the table where only anonymous visitors from sites connected via CORS will be displayed.
For example, it is possible to create dynamic content for these anonymous visitors in order to capture their emails and identify them, offering them a discount COUPON to apply to the cart they did not complete.
There are 3 ways to do it:
- By having you fill out a form generated by Mautic.
The scenario is quite simple to understand, since it produces content that is published on the website. This content allows you to generate traffic (through social networks, SEO or SEA), with the aim of attracting each visitor with relevant content to meet their needs.
On some pages, visitors may be offered to fill out a form to access additional content. It can be an ebook, an online course, a newsletter, etc. In short, any content with high added value that encourages the visitor to leave their contact information.
With Mautic generated forms it’s easy to give visitors a form to collect their contact details and then trigger an email campaign.
The fact that a visitor fills out the Mautic form automatically makes them a known contact. The ghost visitor and his history are enriched with the data entered in the form.
If you plan to participate in a fair or event and you want to collect contact information (such as business cards). Or if you already have a file of contacts with company email addresses, then Mautic will allow you to transform this data into known contacts on the website.
All you have to do is import the contacts into a segmentSegment Mautic allows you to create Segments to filter your Contacts (Leads) based on many criteria such as visited URLs, tags, campaigns, etc. from Mautic and prepare an email for these contacts. In the case of a trade show or event, this could be a thank you email after the meeting or booth visit.
The important thing is that this email contains at least one link to the website and that it encourages people who read it to click on this link. In this case, Mautic will automatically recognize the visitor who has clicked on the cookiescookies cookie (pronounced ku.ki; literally cracker ) is a piece of information that is stored on the computer or device of a web page visitor through the browser, at the request of the page server. and it will merge the declarative information that has been collected in the event with the behavioral information that Mautic already contains. This is when you can see that some of the people who have met at the event have been visiting the website regularly for more than 6 months. It is very valuable information.
Once again, Mautic handles everything completely transparently. It is only necessary to have the tracking code installed on the website and a contact file.
Another way to do it is to migrate the newsletter from the platform where it is managed (Mailjet, Mailchimp, SendInBlue, etc.) to Mautic. With each newsletter sent, the contact data will be enriched with behavioral information.
Mautic’s tracking code can be overloaded with the personal data of the person visiting the page.
This approach is used in case you have an environment where users are connected. For example, in the case of an e-commerce site, an intranet, or a back-office client or SaaS software. Some application pages are only accessible when you are logged in. Therefore, it is easy to know who is visiting a link at any given time, the person who has connected before.
To do this, the Mautic tracking code is asked for the information (first name, last name, email, customer status, etc.) that we know about him.
Conclusions
Anonymous visitors have significant potential, and should not be considered mere IPs that wander through our website, store or service, they can be converted to Contacts using the appropriate strategy, and then incorporated into segments that serve to connect these with Campaigns that they send mail or other assets in order to move them to funnelssales funnel A sales funnel salt funnel) refers to the process or path that customers follow on their way to becoming customers. The steps of the sales funnel include the top of the funnel (TOFU), the middle of the funnel (MOFU), and the bottom of the funnel ( BOFU). sale or conversion.
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