1. Select your area of action
The first step in learning how to be a good salesperson should be of market in which you will act, because your argument will vary according to the public you serve and the complexity of your offer.
Nothing prevents you from selling more than one product or service. However, the more segmented your niche is, the easier it will be for you to develop assertive communication strategies.
By delimiting only a different but related area or areas, you can specialize in that field, deeply understand the needs of the people you intend to reach and with whom you want to work to always offer them the best solution.
In addition, a more segmented area of action has fewer competitors and can be your opportunity to differentiate yourself from other companies and.
2. Study your niche
After defining the audience to which you will direct your products, it is time to study everything about it.
Constantly dedicate yourself to always being up-to-date and in your market niche. The more you know about the area, the public and your competitors, the more possibilities you will have to improve your performance and stand out as a seller.
Studying your niche will also allow you to have access to all the news in the area, being able to apply them in your business and stand out from the competition.
3. Know your product
It seems obvious, but it is worth emphasizing. It is necessary that you know your product completely, so that you can transmit all the information about it to your clients.
Talking about a movie just because of what you saw in the trailer isn’t as reliable as discussing it after you’ve seen all the content, is it?
With the products you sell, the idea is the same!
In order for people to have a good impression and realize that you know how to be a good salesperson, you need to solve all the customer’s doubts about the product, the benefits of purchasing it, how to use it, etc.
If possible, test the product to understand what it does, what its strengths are, and what customer problems it can solve.
4. Select products you truly believe in
Selling bad products, which even you don’t believe in, makes your role as a seller quite difficult.
It may be that by using the right strategies you can make sales and make money. However, if your product doesn’t deliver value to your customer, the chances of them buying from you again are slim.
Also, a negative review from a dissatisfied customer can be more than enough to surprise new customers.
To learn how to be a good salesperson, what matters is not just selling for selling’s sake. You must conquer people and offer them a good experience, so that the customer recognizes in your products a solution to their needs and is ready to buy from you in the future.
Selling products that you trust will facilitate a better promotion, with more enthusiasm and transmitting more confidence to the public.
5. Define your audience
Within the same niche there are audiences with quite different interests. Therefore, in order to attract the ideal customers for your business, it is important that you define exactly who are the people who are interested in what you have to offer them and who can become consumers of the product.
With the in your hands, you will be able to develop the best approaches for your .
VIDEO | Do you want to know what your buyer person really needs?
6. Show empathy
Showing empathy is essential to establish a good relationship with your potential customers and convince them that your product is exactly what they need.
When working with sales you have to keep in mind that people do not buy a product just because it is good, it is growing or it is innovative. Certainly, to make a purchase, they evaluate if that product will solve their problems and what advantages and benefits it can bring them.
Knowing this, constantly strengthen empathy with your audience so that you understand their and you manage to present them the best solution.
7. Be present in the right places
You already know that the Internet is an excellent way for entrepreneurs to reach their audience and sell their products.
Being present in the networks most accessed by your audience is a strategy that will surely bring good results to your business.
Even in the case of physical stores, knowing how to communicate with customers on the Internet is an essential action for those who want to know how to be a good salesperson.
As you have already defined your buyer person, you already know in which social networks you manage to find it. So, create profiles of your business and keep it updated with attractive and valuable content.
8. Learn to negotiate
A good salesperson knows that a sale cannot be abandoned with the first objection of the client. Knowing how to negotiate is essential to avoid losing sales opportunities and to conquer and .
Try to understand what is preventing the completion of the purchase, reinforce the advantages of your product and show the customer why the product is really the ideal to solve their problems.
Be charismatic, assertive and use the strategies that are within your reach to negotiate and agree on the best conditions that meet both your objectives and those of the client.
It is important to understand the customer’s journey so as not to approach him at a time when he is not yet ready to buy!
9. Recognize when it’s time to stop
Negotiating is important, but knowing when to stop is also paramount.
Nobody likes a pushy salesperson who doesn’t realize when the objection or lack of interest in the product is real.
Even if you don’t make that specific sale, treating people respectfully and avoiding propagation blitz makes a good impression and can have long-term benefits.
10. Invest in sponsored ads
Invest in enables a greater reach of your product.
By advertising on varied platforms such as , banners and you can diversify the audience reached and be present on more channels.
All these formats have their pros and cons, so the ideal is to divide the investments between the most favorable for your business.
If you want to know which ones are the best, carry out tests, follow the metrics and discover the network that brings the most results.
VIDEO | 6 Reasons to advertise on the Internet and invest in online ads
11. Be honest
You know when you’re in a store trying on clothes, and when you walk out of the dressing room with a piece that obviously looks bad on you, the salesperson says, “You looked beautiful!”? You quickly notice when the person is not being honest! It is not like this?
Don’t be that kind of seller.
The moment of sales should not be forced by the desperation to sell at any cost, but by the desire to win over your audience and really offer them something of quality and value.
12. Show confidence
To convince a person to take any attitude, it is necessary to convey confidence. When we are not sure that we will not be harmed by our decision, we stop moving forward. In the sales area, it is no different.
To be a good seller, show all the security guarantee that the customer will have if they buy your product. Mainly in the case of digital products or any other online sale, make it clear that the site or platform you use does not offer any risk to consumers, offers a refund period, explains how it works, etc.
13. Answer the questions
The more information the customer has about the product, the more confidence they will feel to make the purchase. Therefore, always be solicitous and politely answer all the questions that arise.
Mainly in the digital medium, a seller is exposed to the most varied questions and, the more knowledge about the product you show and the more friendly you are, the greater the chances of sales.
14. Create communication channels
To become an authority in the niche in which you operate and be recognized as a good seller, it is essential that you convey credibility to the public.
Therefore, create communication channels designed to facilitate this process that allow you to position yourself as an expert on the subject.
You may to share interesting content with the public and show that you are inside what is happening in the area in which you operate. Your page must add value to people, so look for information and curiosities that are related to the segment of your business.
Yes about confectionery, for example, you can share information about the history of confectionery, practical and easy recipes, advice on how to use the ingredients, among other related content. Thus, you benefit visitors with your knowledge and they realize how advantageous it will be to buy your product.
is another strategy to educate your audience. Invest in videos with enriching content for users and that are related to what you sell.
By the way! As in the blog, avoid direct advertising of your products and bet on building a relationship of trust with your audience.
15. Bet on sales techniques
A person who has already made a purchase with you is more likely to buy again, since they know the quality of your products and your service.
Investing in after-sales means awakening buyers’ interest in purchasing new products from you.
This sales strategy is called and the goal is to enrich the customer experience with your brand.
To apply this technique, you must offer the consumer a relevant second option that is related to the item they have already purchased. Try to awaken in your buyers a need that has not yet been noticed and that can be met exactly by the product you are suggesting.
VIDEO | 5 sales closing techniques to sell like a pro
16. Take feedback very seriously
For people who want to learn how to be good salespeople, knowing how to handle feedback well should be a characteristic that they constantly work on.
In the sales area you are subject to receive all kinds of comments, criticisms and suggestions. Mainly for those who work on the Internet, feedback can have a great weight if it is not filtered and received correctly.
As much as it is difficult at the moment to understand negative feedback, always try to see it positively, learn from mistakes and use it to develop your business.
Remember that offering a good customer experience is essential for you to be able to sell well. Therefore, always try to perfect what is necessary to be better and better at what you do.
17. Measure your results
Finally, remember that to learn how to be a good salesperson, it is essential that you measure your results. Without monitoring the effects of your actions, it will be difficult to distinguish what is working well from what needs to be adjusted.
To get started, of your business and hypothesize what you think might work with your audience. Next, test to see which strategies will be most efficient and what needs to be improved.
These are the that should be used by those who want to achieve good results:
- CAC (Cost of Acquisition of…
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