Surely you must have already heard that video is the content format of the future and it is true, but not all videos will have the same results, that is why it is important to know how to make a good video, because only then can you attract views in a world so competitive.
While that the Video content will be responsible for 80% of online traffic by 2021many entrepreneurs are afraid to start using this medium to publicize their products, either due to lack of knowledge or simply for fear of doing poor quality work.
Some people think that making a video is a very difficult task, but in reality, making a good video is simpler than it seems.
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To help you, we have prepared this text with several tips for you to start venturing in front of the cameras and create interesting content and, above all, relevant to your audience.
You want to know and conquer your audience? We’ve gathered the best tips from videomakers and scriptwriters in this post!
Why should you record videos for your business?
Currently, recording a video is part of the marketing strategy of several organizations and, much more than that, it has become the main source of income for many people.
Know the main reasons why videos are preferred today.
1.Digital Marketing
Producing videos to promote products or services is one of the most popular strategies in the .
And when we talk about using that medium, we’re not just referring to sales videos or social media ads, but also content marketing.
Creating a YouTube channel to offer free videos related to your market niche can be an excellent technique to attract new customers.
If you have an online finance course, for example, how about using videos to offer valuable free content and prepare your audience for a future purchase?
2. Youtuber profession
Currently, the It is one of the most coveted among young people. The success of some video content producers on the most used platform in the world makes many people want to develop a career creating videos.
Despite being a relatively saturated market, we can say that with good planning and a lot of discipline and creativity, it is possible to stand out and get extra income through audiovisual production. For some people, that income can become their main income.
But beware: it is essential to have persistence and always look for niches and markets that have not yet been exploited by the vast majority of content producers.
3. Online courses
The they are an excellent opportunity for those who want to undertake on the Internet and generate income by sharing their knowledge with the world.
Even many YouTubers and digital influencers use this teaching method as a way to make their work on the Internet profitable.
In addition, many professors take advantage of this market opportunity to scale their work and teach students from other parts of the world.
However, to be able to work in this area, it is necessary to know how to produce video classes that are captivating, dynamic, useful and, of course, well produced.
The three stages of producing a good video
Before producing any video, you first need to understand that this process is divided into three stages: pre-production, production, and post-production.
If you follow movie news, you’ve probably heard these terms before. Let’s know a little about each of them?
- Pre-production: it is the planning and everything that implies the preparation for the recording of the video.
- Production: it is the moment of recording, when you put into practice everything you have prepared the previous days.
- Post-production: it is the stage of editing and finishing the video, when you make the necessary adjustments to leave everything working perfectly.
Each stage is very important in the process of making a good video, so we are going to detail each one of them and give several tips so that they come out great from now on.
Pre-production: the most important moment to make a good video
A lot of people don’t take the pre-production part seriously and are ultimately disappointed with the result. To avoid this type of frustration, always remember to pay special attention to each of the stages that we are going to list below.
1. What is the purpose of the video?
To know how to make a good video, you first have to define what your goal is with that content:
Understanding the result you expect from this video will help you find the best way to do it.
2. Who is the recipient?
Who is the target audience for my video? What type of content do you normally consume or what problems do you face?
These questions are essential to create videos aligned to the needs of the viewer and be more assertive in your proposal.
If you still do not know who is the ideal viewer for your videos, we recommend that you do an analysis of your YouTube channel or your customer base to map this .
3. What is it about?
Next, you need to consider what you are going to record and how you are going to do it. For that, think of a that contains all the content that is important to include.
The script is nothing more than the description of everything that will happen in the course of the video and foresees images and visual resources that you will use to convey your message.
Having a well-written script is perhaps one of the most important steps in the pre-production process. In addition to describing the scenes that will be recorded for the video, it is the document that contains all the other elements, such as soundscape, locutions, camera position, spaces, etc.
Not only the actors will benefit from a well-crafted script. Producers, editors, presenters and even those responsible for manipulating the cameras must have access to it.
Creating a good script means preparing a practical, clear and organized document, since it will be the guide for practically all the professionals involved in the recording process.
Therefore, it is essential that the script is aligned with the production objectives in order to achieve them more easily.
A valuable suggestion is to print the script to facilitate the recordings. You can leave it somewhere for easy viewing, for example, and even circle keywords to remind yourself of topics whenever you need to.
Also try saving the script in the cloud, in Google Docs for example, and leave it open on your mobile. This will make it easier to share it with whoever is on the other side of the camera, recording or helping you. With the script in your hands it is much easier for people to help you achieve better results.
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4. How to organize the recording?
The organization of the material that will be recorded is essential for you to have a good result with your video. For this reason, you must know the decoupage technique, which basically consists of dividing and planning the recording of a video in shots and sequences.
In the film industry, for example, the decoupage process helps to segment the script, making it clearer in relation to the scenes and situations that will be used in each stage of the video.
In a decupado script, the and frames that will be used in each scene. In this way, the recording process is simplified and editing is performed based on prior planning.
Currently, the practice of decoupage is more used during the editing process, in post-production. But the logic is the same, since the editor does the “cleaning” of all the material that will not be necessary, thus organizing the next stages.
5. What is the ideal recording location for the video?
Your next step to make a good video is the pre-production stage, in which you must define the place where it will be recorded.
Try as much as possible to choose a place where you can have more control over the interference of external noises, because the audio quality will be higher.
Avoid very crowded places with a lot of movement, near construction sites or with a lot of traffic, for example. And if you manage to find a place that combines silence and a pleasant atmosphere, even better. After all, the appearance of the video is also an aspect to consider.
If the setting is your home, it’s best to shoot in front of solid color walls (no wallpaper, and preferably in darker tones).
The place chosen for recording your video also interferes with aspects such as lighting. An external environment presents a more inconstant light, while in an internal space it is almost always necessary to think about artificial lighting equipment.
6. What precautions are necessary for lighting?
Next, keep in mind the time chosen to make the recording. Natural light is an important ally when it comes to making a good video, and you should try to use it to the fullest.
A place that is very pretty, but dimly lit, may not be as interesting as a decent place with lots of light.
There are also some schedules that you should keep in mind when planning your recording.
The natural light of when the day begins, from 6 to 8, is usually a more golden light, with the sun lower. This type of light helps to give a very interesting look to your video. From 8 a.m. to 11 a.m., even with the strongest sun and clearest light, there are still fewer harsh shadows, making it an interesting option.
Likewise, you also get an interesting light from 2:00 p.m. to 5:00 p.m. At this time, you get a similar scenario with the beginning of the morning, allowing a good for your recordings.
But attention!
Starting at 5 in the afternoon, depending on the place, is when the twilight begins and the day darkens quickly. Despite getting the same golden look at the beginning of the day, known as the Golden Hour, the time to record the video is very short, which can throw your planning off the rails.
So, be careful with the recordings in that period, because you can run out of lighting and have to close the job halfway.
Finally, avoid the hours of 11 a.m. to 2 p.m. to get a good video. At that time we have the well-known midday sun, with harsher and more marked shadows, which creates shadows in the eyes and leaves a worse image.
But in case this is the look you want to give your video, try to take advantage of the contrast between light and shadow in a creative and explicit way. This way, it won’t look like you didn’t pay attention to the recording schedule.
6.1. artificial lighting
Even if the shooting environment is well lit, the camera cannot capture all the light, which can result in less sharp or grainy images. Also,…
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