How to choose the right domain name?

A domain name is what users will type into their browser’s search bar to access your site.

That’s why it’s critical to make sure your domain name is memorable, easy to pronounce, and ideally includes your business name. After all, you don’t want potential customers to have a hard time finding your business online just because your domain name isn’t good.

So how do you choose a domain that suits your business? How to make it generate credibility and trust and at the same time represent your brand?

To answer these questions, let’s see how a domain name is composed. We will use as an example www.store.brandname.com:

• www Y store – both are subdomains, but nowadays www it is considered more of an optional prefix than a necessity. www it is mostly used in conjunction with second-level domains.
• brandname – is the second level domain.
• com – is the top-level domain.

Ideally, a second-level domain should include your personal or business name. It is the part that users have to memorize to access your site, so the name has to be appropriate.

The best way to choose a great second level domain name is to make a list of potential options. Then, narrow down the options by checking their availability in a .

Once you’ve narrowed down the options to just a few, check out which top-level domains (TLDs) can be used and pick one that works for your website.

Types of TLDs

A TLD is the last part of the URL and indicates the purpose of your web page, according to the .

In short, there are three main types of TLDs:

• gTLD – generic top-level domain
• sTLD – sponsored top level domain
• ccTLD – country code top level domain

The gTLD they are the most common type of top level domain that does not have any registration restrictions. Some examples of gTLDs are

Ideally, each gTLD type should represent the purpose of your site. For example, .com should be used for commercial sites, while .org it should be reserved for organizations only.

However, today anyone can register their website using any of the gTLDs, regardless of whether it fits the purpose or not.

The sTLD are managed by private organizations. This means that you can only register an sTLD if you follow specific rules and have permission to do so.

Some examples of sTLDs are

• .gov – only for government institutions
• .edu – for educational institutions
• .one thousand – for military organizations

The last type of top-level domain is the ccTLD. This represents the location or country in which the website or organization is located.

Some examples of ccTLDs are

• .us – USA
• .AC – Canada
• .fr – France

By viewing this type of TLD, users can tell which zone the website is based in. There are no additional permits or requirements to register a ccTLD.

How to choose the best domain for your site?

If you need some basic knowledge before moving forward, you can read our article on . If not, we won’t think about it anymore and we’ll start giving you some recommendations so that you know how to choose the best domain for your new website.

1. Choose a short name, without using keywords

If your site will not focus on a micro-niche, it is better to choose a short word without a meaning, we can see examples like Twitter or Twitch, words that don’t really mean anything but that we end up learning in the end due to the relevance of both sites.

2. Always go for the .com, but if it is not available you can opt for other TLDs

When you register your site name using our registrar, first go to and type in your domain ending with .com. The registrar will look for availability and give you some suggestions, if none of them convinces you, you can opt for another one, such as .xyz, .store, .online, among others, and try to be creative, for this you can divide the words or combine them to obtain great results (for example, portal.es)

3. Focus on your target market

If you haven’t found the .com available or can’t think of anything else, use the domain of your region, for example, the one for Mexico or .it is for Spain. In our registrar you can find various options.

4. Search the history of your domain on the internet

Before registering a name that is available, search for it on the internet, the result could be negative and the domain name could be in the “black list”, it is better to avoid this type of domains because it will be difficult to recover your reputation.

5. Avoid numbers and signs

It is better if your domain does not have numbers and signs, as these may make your domain difficult to remember.

6. If available, consider acquiring all major TLDs

If you want your company or business to have a uniform and unique representation on the Internet, it is recommended that you buy the domain in all its versions, especially those associated with the most important TLDs (, .com, .org), in this way when your company grows you will not have impostors.

How to register your domain easily and cheaply?

The steps to register your domain easily and very cheaply are as follows:

1. Enter our and write the domain you want to register, if it is not available you will see a series of options.
2. When you choose the domain you are looking for, click on Add to cartif all goes well you will see the button Go to cart. Click there.
3. On the next screen you will get a summary of your purchase along with additional options, such as a privacy service so that your purchases are not public. In this step you can also select the period of the domain and choose other domains.
4. To finish, click on Pay now, you will see a box to enter your user, in this way you will have all your services in a single panel. Enter your username and you will be redirected to a new screen, where you can enter the payment method and complete the order.

conclusion

Knowing how to choose a domain name for your business is essential. A bad domain name can directly affect your website’s traffic, conversion rates, and overall credibility.

To prevent this from happening, you have to think it through. Brainstorm different options, see which one best represents your brand, and select the best option.

In summary, these are our tips on how to choose a good domain name:

1. Make a list of suitable domain names for the website and brand.
2. Choose a short name that represents your brand.
3. Check availability at your domain name registrar and narrow down your options.
4. Choose the .com if available or target a certain region.
5. Consider acquiring all major TLDs.

At , they start from just €0.99/year.

You can also get a domain name completely free If you choose one of our plans.

Ultimately, consider which option is best for you and make a decision based on what is most suitable for your business.

Betania is a copywriter with a passion for digital marketing and website creation. She writes tutorials and performs SEO analysis on ‘s Content team. In her free time, she enjoys dancing, singing or watching a good classic movie.