If you have a business and want to invest in digital marketing strategies to make your brand better known, attract more leads, conquer more customers and increase your sales, without a doubt one of the main ways is to create an ad in Google Ads.
Disseminating your company on the Internet, in an appropriate and strategic way, is essential to position it in the digital environment and make it stand out from the competition.
Therefore, if you want to improve your results on the Internet, it is very important that you know what it is, how it works and how to use Google Ads. And here we are going to explain it to you!
What is Google Ads?
Google Ads (current name of Google AdWords), is Google’s advertising platform. In it, you can create different types of ads to reach your target audience and potential customers.
In this way, you can create various opportunities for your business, helping it to grow, stand out and, obviously, bill more.
Today, Google Ads is the main online advertising service on the market, it works like an auction and is triggered by keywords, but with the difference that the best offer does not always win.
Basically, the dynamics of the platform is as follows:
Advertisers (companies) offer a certain value to spread their ads on the Internet (eg on Google search), but the value they pay is not a guarantee that their ad will be shown in the first place.
This is because Google also evaluates the quality and relevance of the ads through their Ad Rank, which, in short, is calculated by the formula “Offer (maximum CPC) x Quality Level”.
The Quality Level is a score from 1 to 10 given by Google, which considers three aspects: CTR, landing page and relevance.
So, in addition to offering a bid in the auction, you have to ensure that your ad is really good. Even that can already stand out from the competition, even if your offers are higher.
In addition, it is worth emphasizing that Google Ads is an excellent channel for . If you invest in it, your website and blog, as well as your capture pages (landing pages), can gain more hits than they usually do.
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What types of ads are there in Google Ads?
Currently there that we can create in Google Ads.
Next, we are going to talk a little about each one of them, so that you can choose the best ones according to your actions and marketing strategies:
- Search Campaign;
- Display Campaign;
- Shopping campaign;
- Video Campaign;
- Application Campaign.
1. Search Campaign
This type of ad is used to reach customers interested in a certain product or service.
Therefore, if your target audience is made up of people looking for a solution on Google, investing in these ads can be a great option.
Using the search campaign, Google will show your ad in the results that it presents to the user, based on the keywords that they use.
If you have, for example, a company in the online English courses niche and a potential client types “English course” in Google, if you are advertising in the search campaign format, your ad may appear in the results of the lead. Thus, you have the opportunity to attract him and make a sale.
2. Display campaign
This is a very practical option for Producers who are thinking of broadcasting their ads visually on other websites or hosting them on blogs.
Here, it is important to choose interesting sites for your business to reach potential customers who may be in need of the experience that your product offers.
Display ads are very useful because, while helping users, they make them aware of your brand and products.
3. Shopping campaign
This type of ad offers great user experiences.
When searching for a product, Google shows the potential customer several product options according to their search. Thus, he manages to compare the brands and their prices to choose the most satisfactory one.
So if your goal is to drive organic traffic to your or virtual store, use these ads without fear.
In this type of campaign, your products appear with photos, a brief description of the solutions (including value), the name of the store and other information about the brand.
4. Video Campaign
Video is the content format that produces the most engagement on the web, as it is a simple, practical and didactic way of presenting and consuming content.
That being the case, by creating an ad in the video format, you can display it on or, if you prefer, on sites associated with Google, which allow video ads.
Here, you will pay for views (we are going to talk about values during this post).
5. App Campaigns
In Apps, the interesting thing is that an ad sequence is not needed. Google Ads uses your ideas in advertising text and, based on it, builds campaigns in different formats and networks.
Basically, Google Ads tries a few possibilities and chooses the ones that show the best performance, without having to try all the options.
In addition, it automates and personalizes the processes that help trigger the campaigns, in addition to carrying out the necessary segmentations according to the performance of the ads.
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Why create ads in Google Ads?
As we said at the beginning of the article, Google Ads is positioned as the main Internet advertising platform.
It is a complete, powerful tool that has numerous data and options. In addition, it also offers resources and functionalities for you to take advantage of when you are about to create ads to promote your business.
For that, the platform offers the following benefits for companies:
1. Great conversion potential
According to a reported by Clutch, 90% of consumers reported that ads influence their purchasing decisions.
Furthermore, according to presented by the company Moz, users who access through an advertisement, to a website, for example, are 50% more likely to buy than organic visitors.
Based on another and this time by WebFX, the display network (the first ad format we explain) reaches 90% of online consumers.
According to these data, advertising in Google Ads has great potential for conversion, for attracting potential consumers (leads) and transforming them into customers.
2. Controlled investment
Another good reason to advertise in Google Ads: you have control over your investments. That is, you can adjust the values according to your needs.
So, even if the campaign is already running, you can increase or decrease the values, to make better use of your budget.
3. High ad targeting
Segmentation is an essential point for actions and strategies of since it allows you to reach a more qualified and targeted audience, and prevents you from wasting resources with people who are not very interested in your product.
Therefore, considering the resources and functionalities of Google Ads, you can create more targeted and assertive ads.
The platform allows you to make various settings in your campaigns, ranging from choosing the region where the ad will appear, the device that a certain potential client uses to view something (eg: computer, smartphone, tablet, etc.).
4. High ROI
Every Producer wants to have a (Return on investment) high. By investing in Google Ads, that becomes perfectly possible.
In accordance with the ROI when advertising on Google Ads is 8.1, or 8 USD for every 1 USD invested.
5. Cost reduction
Investing in marketing, depending on the strategy, can seem like a high investment. However, the cost of advertising on Google is much more flexible and affordable. So you do not need to make large investments to advertise on Google Ads.
Next, we will show you more details on this point.
How much does it cost to create an ad in Google Ads?
Now that you know what Google Ads is and how it works, what types of ads it offers and why you should use the platform, let’s talk about its values.
To create and broadcast ads in Google Ads, you do not need to invest much. It is possible to define a daily value on the platform, which fits your budget.
The amount you spend from the defined budget depends on the number of clicks your campaign receives. Such a value is known as Cost Per Click (CPC).
In other words, you pay Google only when users click on your ads – which is very interesting, since every click means an opportunity for a lead to become your customer.
This investment makes a big difference.
How to create an account in Google Ads?
- Enter the Google Ads website through this link: .
- Go to “Start Now”.
- Sign in to your Google account with the same password as your email.
- A window will appear in which you must fill in the information related to your ad account.
That data includes:
- Account type (individual or business);
- Number of your identity document;
- Date of Birth;
- Name of your business;
- Commercial address;
- Telephone number for contact (optional);
- Forms of payment for advertisements.
When finished, accept the of Google Ads and click on “Register”. The new screen will show that your account was successfully registered.
You can now use Google Ads!
How to make a campaign in Google Ads?
The process, in general, comprises a few stages that, if carried out properly, will give you the opportunity to create relevant, effective and good quality ads.
1. Create a new campaign
Initially, you need to create a campaign. For that, on the page with the overview of the tool, click on the button + new campaign.
2. Choose a goal
Did you start your campaign? Now you have to determine your objective, that is, what you intend to achieve with it. Attract more visitors to your page? Capture leads? Receive more calls?
3. Select the ad format
Where do you want your target audience to find your business? In Google search? On banners that are on news websites? On Google Maps? Videos on YouTube?
Finally, you must choose the ad format: Search Campaign, Display Campaign, Shopping Campaign, Video Campaign or App Campaign.
4. Define a goal for the campaign
Another important setting is the campaign goal. That is, based on the objectives you set in stage 2, you must define the results you want to obtain.
5. Define the budget and the offer strategy
As explained above, you can adjust your Google Ads spend.
So, in addition to the bidding strategy, you must define a budget, that is, how much money you want to invest in your campaign and how.
6. Set up the campaign
You do it in the sixth stage, completing all the information that the tool requests, such as places, languages and target audience, and of course, the name of the campaign.
7. Define the audience
By creating a…
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